Upload
allison-marie-cooper
View
1.625
Download
1
Tags:
Embed Size (px)
DESCRIPTION
Stephanie Lee and Allison Cooper's mockups for the user experience redesign of sparksf.org, presented to the General Assembly User Experience Design Immersive class on January 22nd, 2014
Citation preview
PRESENTED BY GENERAL ASSEMBLY UXDi STUDENT TEAM : STEPHANIE LEE & ALLISON COOPERproject brief
+ the largest network of Millennial philanthropists in the world
+ crowd-sources donations, pro bono services, and connections
for investment in grassroots women's organizations both
locally and globally
+ fresh perspective on first run experience for new users and on-boarding
+ target devices: website or tablet
background
challenge
PRESENTED BY GENERAL ASSEMBLY UXDi STUDENT TEAM : STEPHANIE LEE & ALLISON COOPERproject challenges
+ nav scheme not intuitive for new users+ does not reflect dynamism of Spark+ login purpose is unclear
PRESENTED BY GENERAL ASSEMBLY UXDi STUDENT TEAM : STEPHANIE LEE & ALLISON COOPERproject challenges
+ top nav could be clearer+ member benefits and levels don’t link well
target users PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPER
Sparksf.org is an online portal for Sparkmembers, grantees, partners, sponsors, and anyone interested
in joining or participating in the organization.
goals PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPER
The new Spark website features a strong sense
of the mission and cause with featured
personal stories, a clear call to action with various simple ways to get involved as a
member or event attendee, and a dynamic
feel that appeals to both genders.
PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPER(:(01.13.13competitive analysis
PRESENTED BY GENERAL ASSEMBLY UXDi STUDENT TEAM : STEPHANIE LEE & ALLISON COOPER : 01.13.13competitive analysis
DYNAMIC; EMOTIONAL TIE
CLEAR SENSE OF THE MISSION/ORG
STRONG PRESENTATION OF VALUES & IMPACT
PRESENTED BY GENERAL ASSEMBLY UXDi STUDENT TEAM : STEPHANIE LEE & ALLISON COOPER : 01.13.13competitive analysis
INCORPORATION OF NEWS AND SOCIAL
DYNAMIC
SOCIAL MEDIA FEED
survey
PRESENTED BY GENERAL ASSEMBLY UXDi STUDENT TEAM : STEPHANIE LEE & ALLISON COOPERsurvey results
30% found Spark online
70%heard about Spark
through friend orat an event
PRESENTED BY GENERAL ASSEMBLY UXDi STUDENT TEAM : STEPHANIE LEE & ALLISON COOPERsurvey results
said the cause was an important motivator for joining and/or staying a member
100%
PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPERmember survey
why spark?
cause
“Liked'the'idea'of'empowering'women's'organizations...”'
“I've'been'lookingfor'a'compelling'women's'organization'where'I'felt'I'could'contribute...”
“The'women'that'I've'met'and'the'grantees'that'we've'worked'with....(motivate'me'to'stay'involved)”
leadershipopportunity“Spark'offered'an'opportunity'to'improve'skills'I'could'use'professionally,'while'helping'women'at'the'same'time.”
community
“'I'also'really'like'the'opportunity'to'network'and'meet'interesting'new'people.”
“'The'mixture'of'social'and'intellectual'women.'It'went'beyond'the'simple'social'women's'group.”
PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPERbrand attributes
igniting change
dynamic
member driven
empowering
authentic
leadership
sf.orgideation & prototyping
PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPERideation
PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPERpersonas
anna the super member���38, single���college educated���exec. assistant at Salesforce
SPARK(INVOLVEMENT
����has been a Spark member for 3 years���her main reason for joining was because she is passionate about women’s issues and wanted to contribute����participates in board meetings and most of all events
TECH(&(SOCIAL(LIFE
����always on the computer or iphone����active on Linkedin����busy in her professional social life, often attends work happy hour and other local events such as book club
“One%time,%my%co-workers%
and%I%poll%our%remaining%
FSA%money%and%used%it%to%
purchase%$300%worth%of%
health%supplies.%With%
Spark’s%assistance,%we%
donated%these%supplies%to%
a%local%women’s%shelter.”
PRESENTED BY GENERAL ASSEMBLY UXDi STUDENT TEAM : STEPHANIE LEE & ALLISON COOPERpersonas
paul the tech guyt��32, marriedt��college educatedt��developer at Zendesk
SPARK INVOLVEMENT
t��a new Spark member, joined after attending an eventt���serves as a digital strategy committee membert���attended Spark social events with his wife, who is a member
TECH & SOCIAL LIFE
t���main devices are iphone, ipad and laptopt���active on twitter and facebook but doesn’t post, always plugged in with the latest in technologyt���attend tech meet ups and conferences
“Saw Spark posted on
Facebook that they needed
laptops for a grantee. I
pulled out an old laptop,
installed new software and
delivered to the grantee
right before her flight back
to Zimbabwe. That was
pretty cool.”
PRESENTED BY GENERAL ASSEMBLY UXDi STUDENT TEAM : STEPHANIE LEE & ALLISON COOPERpersonas
natalie the networkert��26, singlet��college educatedt��studio producer at Levi’s
SPARK INVOLVEMENT
t��not yet a Spark membert��new to the bay area and wants meet other like minded professionals and learn more about foundation work
TECH & SOCIAL LIFE
t���main devices are iphone and laptopt���active on twitter, facebook always plugged in to current eventst���B�TPDJBM�CVUUFSnZ �PGUFO�BUUFOE�NFFU�VQT �HBMMFSZ� openings, dance lessons and museum events
“My college friend invited
to attend the Black and
Pink ball at the W hotel a
couple years ago, it was
one of the best party I’ve
ever been to in SF. I met
so many great people
there. It was a blast!”
PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPERuser journey
PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPERcommittee meeting
PRESENTED BY GENERAL ASSEMBLY UXDi STUDENT TEAM : STEPHANIE LEE & ALLISON COOPERinitial concepts
^OV�^L�HYL� � ^OH[�^L�KV�� NL[�PU]VS]LK�� L]LU[Z� ��ISVN���� KVUH[L
6\Y�4PZZPVU:WHYR�ZLLRZ�[V�I\PSK�H�JVTT\UP[`�VM�`V\UN��NSVIHS�JP[PaLUZ�^OV�HYL�PU]LZ[LK�PU
JOHUNPUN�WH[[LYUZ�VM�PULX\HSP[`�[OH[�PTWHJ[�^VTLU�[OYV\NOV\[�[OL�^VYSK�
GET INVOLVED
MORE STORIES
:[VYPLZ;OL�KPMMLYLUJL�[OH[�^Lx]L�THKL�
y :WHYR�^VYRZ�IV[O�
NSVIHSS`�HUK�SVJHSS`�
ILJH\ZL�[OL�PZZ\LZ�
^VTLU�MHJL�OHWWLU�
L]LY`^OLYLz �
(55(��:7(92�4,4),9
y :WHYR�ZOPM[Z�^OV�HUK�
OV^�^L�PU]LZ[�PU�
^VTLUxZ�O\THU�YPNO[Zz �
1,550��-6<5+,9�6-�>6A(
^OV�^L�HYL
/PZ[VY`
7LVWSL
7HY[ULY
0U�[OL�7YLZZ
1VIZ
TLTILYZ
SVN�PU
YLNPZ[LY
^OH[�^L�KV
:[YH[LN`
.YHU[LLZ
.YHU[�HWWSPJH[PVU
NL[�PU]VS]LK
)LJVTL�H�TLTILY
=VS\U[LLY
+VUH[L
L]LU[Z
,]LU[�SPZ[PUN
.HSSLY`
V\Y�VMMPJL
����7HJPMPJ�(]LU\L�����:HU�-YHUJPZJV��*(� ����
WYVNYHTZ'ZWHYRZM�VYN
���������� �����
y :WHYR�VMMLYZ�HU�VWWVY[\UP[`
�[V�PTWYV]L�ZRPSSZ�0�JV\SK�\ZL�
WYVMLZZPVUHSS �̀�^OPSL�OLSWPUN�
^VTLU�H[�[OL�ZHTL�[PTL�z �
(3,?0:��:7(92�4,4),9
-VSSV^;̂ LL[Z
:OHUUVU�-HYSL`':OHUUVUF-HYSL`;\UPZPH�LUZOYPULZ�^VTLUZYPNO[Z�PU�P[Z�JVUZ[P[\[PVU�V �̂S`�ZVHN��]PH�'<5F>VTLU�'-9(5*,���'ZWHYRZM9L[^LL[LK�I`�:WHYR��������������������������������������������������������:OHUUVU�-HYSL`':OHUUVUF-HYSL`;\UPZPH�LUZOYPULZ�^VTLUZYPNO[Z�PU�P[Z�JVUZ[P[\[PVU�V �̂S`�ZVHN��]PH�'<5F>VTLU�'-9(5*,���'ZWHYRZM9L[^LL[LK�I`�:WHYR��������������������������������������������������������
:OHUUVU�-HYSL`':OHUUVUF-HYSL`;\UPZPH�LUZOYPULZ�^VTLUZYPNO[Z�PU�P[Z�JVUZ[P[\[PVU�V �̂S`�ZVHN��]PH�'<5F>VTLU�'-9(5*,���'ZWHYRZM9L[^LL[LK�I`�:WHYR
3H[LZ[�5L^Z .L[�0U]VS]LK
*LSLIYH[PUN�>VTLU�>OV�0NUP[L�.SVIHS�*OHUNL.HLS�:`S]PH��)SVN;HSR9HKPV(WYPS�����������������������������������������������������������������������
;OL�-\[\YL�VM�7OPSHU[OYVW`�PZ�>P[O�[OL�*\WJHRL�)HRLYZ*OYPZ[PUL�AHJOHP��-VY^HYK�7OPSHU[OYVW`4HYJO�����������������������������������������������������������������������
>VTLU��7OPSHU[OYVW`�HUK�[OL�-\[\YL�VM�>LHS[O:HT�)LPUOHJRLY��(YHILSSH�(K]PZVYZ4HYJO�����������������������������������������������������������������������
:WHYR�*HZL�:[\K`!�(�5L[^VYR�MVY�>VTLUxZ�,X\HSP[`5H[HSPH�*HZ[HULKH(\N\Z[�����
*LSLIYH[PUN�>VTLU�>OV�0NUP[L�.SVIHS�*OHUNL.HLS�:`S]PH��)SVN;HSR9HKPV(WYPS�����������������������������������������������������������������������
;OL�-\[\YL�VM�7OPSHU[OYVW`�PZ�>P[O�[OL�*\WJHRL�)HRLYZ*OYPZ[PUL�AHJOHP��-VY^HYK�7OPSHU[OYVW`4HYJO�����������������������������������������������������������������������
>VTLU��7OPSHU[OYVW`�HUK�[OL�-\[\YL�VM�>LHS[O:HT�)LPUOHJRLY��(YHILSSH�(K]PZVYZ4HYJO�����������������������������������������������������������������������
:WHYR�*HZL�:[\K`!�(�5L[^VYR�MVY�>VTLUxZ�,X\HSP[`5H[HSPH�*HZ[HULKH(\N\Z[�����
^OV�^L�HYL� � ^OH[�^L�KV�� NL[�PU]VS]LK�� L]LU[Z� ��ISVN���� KVUH[L
6\Y�4PZZPVU:WHYR�ZLLRZ�[V�I\PSK�H�JVTT\UP[`�VM�`V\UN��NSVIHS�JP[PaLUZ�^OV�HYL�PU]LZ[LK�PU
JOHUNPUN�WH[[LYUZ�VM�PULX\HSP[`�[OH[�PTWHJ[�^VTLU�[OYV\NOV\[�[OL�^VYSK�
LEARN MORE
JOIN NOW
y :WHYR�VMMLYZ�HU�VWWVY[\UP[`�[V�PTWYV]L�ZRPSSZ�0�JV\SK�\ZL�WYVMLZZPVUHSS �̀�^OPSL�OLSWPUN�^VTLU�H[�[OL�ZHTL�[PTL�z �(3,?0:��:7(92�4,4),9
y :WHYR�^VYRZ�IV[O�NSVIHSS`HUK�SVJHSS`�ILJH\ZL�[OL�PZZ\LZ�^VTLU�MHJLOHWWLU�L]LY`^OLYLz �(55(��:7(92�4,4),9
)L�H�7HY[�VM�6\Y�������4LTILYZ
*VTT\UP[`
Tickets for our annual Black and Pink ball 2014 are now available! BUY NOW
Digital Strategy SFI`�(THUKH�)YVJR
+H[L!��U�;\LZKH`�VM�[OL�4VU[O
;PTL!��!��� !��
3VJH[PVU!�9:=7�-VY�3VJH[PVU
EVENTS
Read more >
Event Committee NYCI`�(THUKH�)YVJR
+H[L!��U�;\LZKH`�VM�[OL�4VU[O
;PTL!��!��� !��
3VJH[PVU!�9:=7�-VY�3VJH[PVU
EVENTS
Read more >
Membership Mixer NYCI`�:OHUUVU�-HYSL`
+H[L!��U�;\LZKH`�VM�[OL�4VU[O
;PTL!��!��� !��
3VJH[PVU!�9:=7�-VY�3VJH[PVU
EVENTS
Read more >
^OV�^L�HYL
/PZ[VY`
7LVWSL
7HY[ULY
0U�[OL�7YLZZ
1VIZ
TLTILYZ
SVN�PU
YLNPZ[LY
^OH[�^L�KV
:[YH[LN`
.YHU[LLZ
.YHU[�HWWSPJH[PVU
NL[�PU]VS]LK
)LJVTL�H�TLTILY
=VS\U[LLY
+VUH[L
L]LU[Z
,]LU[�SPZ[PUN
.HSSLY`
V\Y�VMMPJL
����7HJPMPJ�(]LU\L�����:HU�-YHUJPZJV��*(� ����
WYVNYHTZ'ZWHYRZM�VYN
���������� �����
Spark grantee, Women LEAD, is featured in The Guardian!I`�:OHUUVU�-HYSL`
Read more >
NEWS
Spark grantee, Women LEAD, is featured in The Guardian!I`�:OHUUVU�-HYSL`
Read more >
NEWS
y :WHYR�ZOPM[Z�^OV�HUK�OV^�^L�PU]LZ[�PU�^VTLUxZ�O\THU�YPNO[Zz �1,550��-6<5+,9�6-�>6A(
-VSSV^;̂ LL[Z
:OHUUVU�-HYSL`':OHUUVUF-HYSL`;\UPZPH�LUZOYPULZ�^VTLUZYPNO[Z�PU�P[Z�JVUZ[P[\[PVU�V �̂S`�ZVHN��]PH�'<5F>VTLU�'-9(5*,���'ZWHYRZM9L[^LL[LK�I`�:WHYR
:OHUUVU�-HYSL`':OHUUVUF-HYSL`;\UPZPH�LUZOYPULZ�^VTLUZYPNO[Z�PU�P[Z�JVUZ[P[\[PVU�V �̂S`�ZVHN��]PH�'<5F>VTLU�'-9(5*,���'ZWHYRZM9L[^LL[LK�I`�:WHYR
:OHUUVU�-HYSL`':OHUUVUF-HYSL`;\UPZPH�LUZOYPULZ�^VTLUZYPNO[Z�PU�P[Z�JVUZ[P[\[PVU�V �̂S`�ZVHN��]PH�'<5F>VTLU�'-9(5*,���'ZWHYRZM9L[^LL[LK�I`�:WHYR
PRESENTED BY GENERAL ASSEMBLY UXDi STUDENT TEAM : STEPHANIE LEE & ALLISON COOPERprototype
http://bit.ly/uxsparksf
PRESENTED BY GENERAL ASSEMBLY UXDi STUDENT TEAM : STEPHANIE LEE & ALLISON COOPERnext steps
next steps:
we are excited to work with Spark after the courseis finished to implement the final designs in Wordpress, including working with the board,digital strategy committee and staff on:
+ final copy + visual brand guidelines+ setup in the new template
but wait...
PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPERthe spark engagement loop
PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPERthe spark engagement loop
what are the opportunities?
PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPERthe spark engagement loop
what are the opportunities?
PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPERthe spark engagement loop
what are the opportunities?
buddysystem
membersrecognition
colorbuttons
digitalwelcome
kit