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Designed by Gedalya Krycer
Soy Good is a proposed restaurant concept. It serves timeless comfort food like burgers and french toast, but with a vegetarian twist. It is meant for people who are strict vegetarians, but miss eating their favorite comfort foods.
This presentation outlines the proposed graphics and costs needed for the brand identity, marketing, collateral and environmental spaces.
$800Logo and Visual Identity
Main Logo
Logo Variations
Graphic Elements
Color Palette
Light Orange#eea971C 4M 38Y 60K 0
Dark Orange#e47a25C 7M 63Y 100K 0
Brown #6d2c1bC 34M 84Y 91K 45
Black#000000C 100M 100Y 100K 100
White#ffffffC 0M 0Y 0K 0
$200Billboard DesignAdditional costs for installation.
Custom Monument Signage $15,000
7’
8.6’
4’
5’
1’
Monument Signage made out of two rounded metal pieces. The graphic is housed on the top piece that features a translucent background and internal lighting.
$35,000Custom Pole Signage
22.9’
32.9’
17’
6.9’
10’
Pole Signage made out of a rounded rectangle piece on a custom support pole. The graphic is housed on the top piece that features a translucent background and internal lighting.
$5,000Dimensional Signage
5.6’
3.2’
Dimensional Signage made out of a light box and graphic that mounts to the wall and features a translucent background with internal lighting.
$250Table Tent
$250Double Sided Flyer
$250Door Hanger
$550Business Suite
(702) 528-1223
www.SoyGood.com
3680 W Warm Springs Road
Las Vegas, NV 89118
(702) 528-1223 www.SoyGood.co mS oyGood@i nfo.com
3680 W Warm Springs RoadL as Vegas , NV 89118
Zucchini Pancakes
BaconM eltS andwichVegan BLT
Vegan Quiche
Spring Berry Crepes
Vegan Tofu Avocado Benedict
Homemade Granola
Mashed Chickpea Salad Sandwich
Southwest Chipotle Chickpea Burger
The Vegan Cobb Salad
Veggie Dogs Street Tacos
Vegan Basi l Cashew Lasagna
Mushroom Ravioli
Eggplant Bolognese
EnchiladasBaked Avocado Fries
Veggie Chili Fries
Vegan Nachos
Baked Vegan Jalapeno Poppers
Navy Bean Bread
Roasted Poblano Pepper Soup
Vegan General Tso’s Chicken
BaconM eltS andwich
Vegan French Toast
$1,000Collateral
$850Menu
$10,000Mural (16’ x 10’)
$5,000Environmental Graphics
Store Front DisplaysWaiting Area TV Display
Door Signage
Partition
$2,000Floor Plan Comps
Soy Good Floor Plan Option 1 Soy Good Floor Plan Option 2
Soy Good Floor Plan FInal
$3,500,000Soy Good Restaurant
Kitchen
Bathroom
(Continued)Soy Good Restaurant
(Continued)Soy Good Restaurant
Bill of Materials Designs $76,200
Logo and Visual Identity
2x Billboard Designs
Custom Monument Signage
Custom Pole Signage
Dimensional Signage
Table Tent
Double Sided Flyer
Door Hanger
Business Suite
Collateral
Menu
Mural
Environmental Graphics
Floor Plan Comps
$800
$250
$15,000
$35,000
$5,000
$250
$250
$250
$550
$1,000
$850
$10,000
$5,000
$2,000
Restaurant $3,839,400
Building and Grounds
Bar
14x Custom Tables w/4chairs
7x Bench Units
Paint and Labor
Reception Center
3x Custom Couches
Waiter Station
2x LCD Screens
2x Custom Door Handles
Kitchen Area
Bathroom Area
$3,500,000
$50,000
$5,600
$6,000
$10,000
$15,000
$6,000
$5,000
$1,000
$800
$200,000
$40,000
Total $3,915,600
