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This is a presentation on the design process that was used for Southwark Council. This process was designed to involve users at all stages.
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Southwark CouncilA design approach
Tuesday, 11 May 2010
My name is Christina FowlerWeb designer at Jadu
@XtinaSparkle
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Southwark CouncilCustomer service
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Customer service goals were not being met by website
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“Achieving excellent communications”Southwark’s vision
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Gather useful, genuine & scientific feedback
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Evaluateexis,ngdesign
Testoutnewideas
Findoutthegoalsofusers
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Onetoones
Understandtheuserjourney Intheuser’stypicalsurroundings
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Focus groups
Hearthefeedbackdirectfromusers
Encouragecrea,veideas
Producevideoevidence
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Get inspired
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Wireframes: used to demonstrate the layout and content of the website only. This stage should be used to understand how a user will find their way around the website through navigation, menus, features and calls to action.
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Root design decisions in research
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Evaluate
Whataretheuser’sneeds?
Whatarethetechnicalrestraints?
Whatisthebudget?
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Schedule
Whatcanbeachievedbeforethedeadline?
Whatcanwaitforthenextphase?
Whatresourcesarerequired?
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Analyse
Howwilltheuserdigesttheinforma,on?
Whatinforma,onneedstobethemostprominent?
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Usability
Doesitwork?
Cansomeoneofaverageabilityandexperienceuseit?
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Filter the featuresRequired vs. Requested
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Focus on that feedback
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Achieve excellent communications
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By making informed design decisions
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How did we do this?
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Iterate: repeating a process usually with the aim of approaching a desired goal or target or result. Each repetition of the process is also called an "iteration", and the results of one iteration are used as the starting point for the next iteration.
Wikipedia
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“Too clinical”
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“little confidence in transactions”
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“Not for me”
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Let the research guide the decisions
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Worry less about internal requests and more about the user needs
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Have we really listened?
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Get back in touch with users
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Determine whether needs have been met
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Heat map
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Gaze map
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Where do we find these users?
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These users are already using the services & eager to have their say!
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Can we reach more people?
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Internal engagement from intranet
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No budget for a usability testing agency?
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Do it yourself
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Achieve excellent communications
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Specialthanks
SarahLund
AliceAinsworth@aliceainsworth
JessBlandford@jessblandford
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Photocredits
hOp://www.flickr.com/photos/secretlondon/3691754890/
hOp://www.flickr.com/photos/markhillary/514555513/
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