FA102A, Research and Brand Development

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Assignment One, Research

“Can technology help us find love?”

http://www.kurzweilai.net/can-technology-help-us-find-love

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-The search for companionship is an important need to fulfill after basic needs

Virtual to Reality Dating Sophia Casimir

Assignment One, Research

http://www.kurzweilai.net/can-technology-help-us-find-love

- It is easier to approach someone if you know they want you to approach them

Virtual to Reality Dating Sophia Casimir

Assignment One, Research

http://www.gq.com/life/relationships/201402/tinder-online-dating-sex-app?currentPage=2

- Real “chemistry” can only be determined in real life

http://www.socialmediatoday.com/content/social-future-online-dating

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Assignment One, Research

Online companionship translated to reality

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Assignment One, Description of Future Product or Service

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Assignment Two, Naming Process

Flirty, Fun, Approachable, EntertainFlirtableFunEntrtainFun ApproachFlirtainFlirtApproachFlirtAppFlirtFunFlirt Function

Flirt FunctionSuggests that it is a service used to engage with other people but in a laid back, entertaining way.

Character/Persona Tone

Language Purpose

Laid BackFlirtyGenuineDetermined

Jargon-filled (slang)FunApproachableUnderstanding

EngageEntertainInspireEffective

Flirt Function

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Assignment Two, Brand Character Diagram

Assignment Three, Logotype Research, Word from Diagram

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Approachable

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Assignment Three, Logotype research

Tinder.com TacoBell.com OkCupid.com

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Assignment Three, Finished Logotype

FF

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Assignment Four, Social Media Branding, Research

Cotton On https://www.facebook.com/cottonon/info

Urban Outfitters https://www.facebook.com/urbanoutfitters/info

Chipotle https://www.facebook.com/chipotle/info

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Assignment Four, Social Media Branding, Creating Community

• Interacted with followers through questions• Texted friends and classmates to follow the page• Shared the link on Facebook• Shared a popular website’s article to intrigue followers

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Assignment Four, Social Media Branding, Facebook Pages

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Assignment Four, Social Media Branding, Facebook Pages

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Assignment Four, Social Media Branding, Facebook Pages

Photo #1

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Assignment Four, Social Media Branding, Facebook Pages

Photo #2

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Assignment Four, Social Media Branding, Facebook Pages

Photo #3

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Assignment Five Web Page Layout Research for Wireframes

Thrillist.com

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Assignment Five Web Page Layout Research for Wireframes

YikYakApp.com

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Assignment Five , Wireframe

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Assignment Five , Tagline Research

www.wendys.com Quality Is Our Recipe

www.jambajuice.com Blend in the Good

www.sipthisny.com We’ll put a smile on your mug

www.toyota.com Let’s Go Places

www.redbull.com Gives you wings

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Assignment Five , Homepage Visual Design in a Browser

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Assignment Five , Lower Level Visual Design in a Browser

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Assignment Five , Linked Prototype URL

http://invis.io/AS1TZ008Y