31
Essential pages to include on your website

Snap: Essential pages to include on your website

  • Upload
    snap

  • View
    419

  • Download
    2

Embed Size (px)

Citation preview

Page 1: Snap: Essential pages to include on your website

Essential pagesto include on your website

Page 2: Snap: Essential pages to include on your website

With over 82% of Australians using the

internet*, businesses with websites are

experiencing greater revenue per year.

Now comes the hard part: creating one!

Page 3: Snap: Essential pages to include on your website

HomepageThe majority of people who visit the homepage are looking for your business specifically, or a company that serves their product or service needs more generally.

Homepage

Page 4: Snap: Essential pages to include on your website

HomepageThe majority of people who visit the homepage are looking for your business specifically, or a company that serves their product or service needs more generally.

Page 5: Snap: Essential pages to include on your website

HomepageThe majority of people who visit the homepage are looking for your business specifically, or a company that serves their product or service needs more generally.

Take this opportunity to Sell Yourself

and provide a clear overview of where more information can be found.

Page 6: Snap: Essential pages to include on your website

About Us Don’t underestimate the importance of an ‘About us’ page – new clients who are unfamiliar with your business are likely to seek more information.

About Us

Page 7: Snap: Essential pages to include on your website

Now comes the hard part: creating one!

About Us Don’t underestimate the importance of an ‘About us’ page – new clients who are unfamiliar with your business are likely to seek more information.

Page 8: Snap: Essential pages to include on your website

Now comes the hard part: creating one!

About Us Don’t underestimate the importance of an ‘About us’ page – new clients who are unfamiliar with your business are likely to seek more information.

Follow our recommendations on the essential

pages every business needs to include to

create a successful and practical site.

This is an opportunity to draw them in by telling an engaging story

of how your business started, introducing your team and outlining the company’s mission statement.

Page 9: Snap: Essential pages to include on your website

Products/servicesA products/services page is your opportunity to get to the nitty-gritty of what you sell.

Products / Services

Page 10: Snap: Essential pages to include on your website

Products/servicesA products/services page is your opportunity to get to the nitty-gritty of what you sell.

Page 11: Snap: Essential pages to include on your website

Products/servicesA products/services page is your opportunity to get to the nitty-gritty of what you sell.

Include high-quality photographs of products or examples of services, detailed product descriptions

and price and availability information.

Page 12: Snap: Essential pages to include on your website

TestimonialsA good testimonials page can really pay off in terms of building trust with new clients,so it’s worth the effort.

Testimonials

Page 13: Snap: Essential pages to include on your website

TestimonialsA good testimonials page can really pay off in terms of building trust with new clients, so it’s worth the effort.

Page 14: Snap: Essential pages to include on your website

TestimonialsA good testimonials page can really pay off in terms of building trust with new clients, so it’s worth the effort.

Ask long-term clients for recommendations, as well as their permission to publish them on your website. Illustrate clients’ results

with before-and-after photos or video testimonials if possible.

Page 15: Snap: Essential pages to include on your website

BlogA blog with quality content can attract clients who are interested in your industry and help you on the roadto the top of Google’s search results.

Blog

Page 16: Snap: Essential pages to include on your website

BlogA blog with quality content can attract clients who are interested in your industry and help you on the roadto the top of Google’s search results.

Page 17: Snap: Essential pages to include on your website

BlogA blog with quality content can attract clients who are interested in your industry and help you on the roadto the top of Google’s search results.

Create a blog that’s regularly updated

with engaging, educational, inspirational or newsworthy content.

Page 18: Snap: Essential pages to include on your website

Frequently Asked QuestionsAn FAQ page has the potential to save your customer service team a lot of time answering frustrating phone calls and emails.

FAQ’s

Page 19: Snap: Essential pages to include on your website

Frequently Asked QuestionsAn FAQ page has the the potential to save your customer service team a lot of time and it can also be used to boost your business' appearance in search engine results.

Page 20: Snap: Essential pages to include on your website

Frequently Asked QuestionsAn FAQ page has the the potential to save your customer service team a lot of time and it can also be used to boost your business' appearance in search engine results.

Work with your team to get a good sense of the most common enquiries

and responses. Insert these into your FAQ page so that when web users enter similar questions into search engines your website may appear in their results.

Page 21: Snap: Essential pages to include on your website

Contact UsEvery website needs a 'Contact Us' page for those people who are simply looking for your business hours, phone number or email address.

Contact Us

Page 22: Snap: Essential pages to include on your website

Contact UsEvery website needs a 'Contact Us' page for those people who are simply looking for your business hours, phone number or email address.

Page 23: Snap: Essential pages to include on your website

Contact UsEvery website needs a 'Contact Us' page for those people who are simply looking for your business hours, phone number or email address.

Include contact details that clients can reach you on easily and also a contact form where they can enter and send enquiries directly. Ensure that a member of your team is

responsible for answering these enquiries so that no new leads or requests for information are ignored.

Page 24: Snap: Essential pages to include on your website

Social Media Buttons

Page 25: Snap: Essential pages to include on your website

Social Media ButtonsBy having social media buttons visible on every page of your website your clients can visit and follow your social media pages directly. Not to mention the fact it can also boost your visibility and search engine ranking.

Page 26: Snap: Essential pages to include on your website

Social Media ButtonsBy having social media buttons visible on every page of your website your clients can visit and follow your social media pages directly. Not to mention the fact it can also boost your visibility and search engine ranking.

If you’re collecting information through sign-ups to a newsletter, cookies or sales, you will need a privacy policy disclosure

and, in the case of the former, a sign-up page.

Use social media buttons to boost your social media followers and engage with them by promoting and

sharing your blog content

across various platforms. The result? More traffic to your website.

Page 27: Snap: Essential pages to include on your website

The ExtrasIf you run an online store, you may wish to include pages for a shopping cart, return policy and shipping information.

The Extras

Page 28: Snap: Essential pages to include on your website

The ExtrasIf you run an online store, you may wish to include pages for a shopping cart, return policy and shipping information.

Page 29: Snap: Essential pages to include on your website

The ExtrasIf you run an online store, you may wish to include pages for a shopping cart, return policy and shipping information.

If you’re collecting information through sign-ups to a newsletter, cookies or sales, you will need a privacy policy disclosure

and, in the case of the former, a sign-up page.

Page 30: Snap: Essential pages to include on your website

With these page foundations built, you’ll be

ready to start decorating your website with

images, content and new features to make the

site progressively more interesting

and user-friendly.

Page 31: Snap: Essential pages to include on your website

Contact your local Snap Centrefor more information on how we can help you

build a website that works best for you.

* http://www.netwizarddesign.com.au/the-importance-of-having-a-website-for-your-business.html?

Illu

stra

tion

: Ru

sse

llTat

e.c

om

Include contact details that clients can reach you on easily and also a contact form where they can enter and send enquiries directly. Ensure that a member of your team is

responsible for answering these enquiries so that no new leads or requests for information are ignored.