Six And Half Philosophies for Design & Innovation

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Text of Six And Half Philosophies for Design & Innovation

  • Alex (Jun) Zhu , User Experience Manager, SAP
    • The physicist who is only a physicist can still be a first-class physicist and a most valuable member of society. But nobody can be a great economist who is only an economist - and I am even tempted to add that the economist who is only an economist is likely to become a nuisance if not a positive danger.
    Friedrich Hayek The Dilemma of Specialization
  • Multidisciplinary Landscape of Design: Design Business Technology Architecture Urban Planning Economics Linguistics Art System Dynamics Literature Philosophy Psychology Sociology Anthropology Biography Ethics Politics
    • What Is Design ?
    • My Personal Definition of Design:
    Design refers to the human activity to invent a new structure for utility Note: This is a very general definition, and should apply to all kinds of design activities, including UX design, industrial design, architectural design, urban design, process design, organization design, you name it.
    • Human Activity:
    Structure created by design (Mercedes-Benz Bionic Concept Car) Structure created by nature (Boxfish) Please note that I didnt use artificial here. Human activity does not necessarily create artificial design, but can also create so-called natural design or organic design. To be introduced later Design Non-design
    • New:
    New structure created by design Existing structure materialized and copied Design Non-design
    • Structure:
    Structured elements Unstructured (or loosely structured) elements Design Non-design In year 2007, our revenue is 8.2M in manufacturing industry, 3.2M in professional service industry, 1.4M in wholesale/retail, and 1.2M in High-Tech. Please note that structured/unstructured is a fairly relative judgment. Finally you can find a structure in almost everything in the world.
    • Utility:
    Structure created for utility (Schroder House, Gerrit Rietveld) Structure created for expression (Composition in Red, Yellow and Blue, Piet Mondrian) Design Non-design (Art)
    • How Structure Is Structured:
      • Boundary: border with its environment
      • Entities
      • Substructures
      • Ties between entities or substructures
    Structure of Solar System
  • Environment/Context External Force External Force Tie between substructures Entity with attributes Substructure Boundary Tie between substructures
    • Types of Structures (by Entity):
      • Structure of Physical Entities
      • Structure of Informational Entities (visual elements, data, etc.)
      • Structure of People
      • Structure of Time
      • Structure of Logic
      • Structure of Behaviors/Events/Activities
      • Structure of Mind
      • Structure of Economy
      • Etc.
    • Structure of Physical Entities:
    Keyboard Layout of BlackBerry The Giant Swiss Army Life
    • Structure of Informational Entities:
    Typology Map of Metro Line A Typical Portal Layout
    • Structure of People:
    Organization Hierarchy Social Network Visualization (Jon Kleinberg & Lars Backstrom, Cornell University)
    • Structure of Time:
    Gantt Chart Outlook Calendar
    • Structure of Logic:
    A Process Flow If-Else Logic Structure
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    • Structure of Mind:
    Taxonomy of Cognitive Domain (Professor Bloom, 1956) Whats On A Mans Mind? (Image source:
    • Structure of Economy:
    GDP Structure of Year 2005 (Data Source: National Statistics Bureau) SAP Financial Performance from Google Finance
    • A Few Types of Structure (By Form):
    Linear Structure Unipolar Network Structure Multipolar Network Structure Matrix Structure Network Structure Nonpolar Network Structure
    • Linear Structure:
    Guided Activity (Wizard) Linear Structure
    • Matrix Structure:
    Matrix Structure Horizontal/Vertical Information Architecture Product Mgt. Design Development Product A Product B Product C Function/Product Matrix Org Structure
    • Unipolar Network Structure:
    Web Portals See Themselves as Hub of Internet Urban Structure of Beijing (image source from Google Map) Unipolar Network Structure
    • Multipolar Network Structure:
    Typical Information Architecture of A Website Urban Structure of Shanghai (image source from Google Map) Multipolar Network Structure
    • Multipolar Network Structure:
    Social Network Semantic Network (e.g. Wikipedia) Nonpolar Network Structure Design User Experience Architecture Human Scale Prototype
    • The word universe is derived from the Old Greek univers, from Latin universa, which combines uni- (the combining form of unus, or one) with versus (perfect passive participle of vertere, or turn). The word, therefore, means all turned into one or revolving as one or orbiting as one .
    Etymology of The Term "Universe Wikipedia
    • Mathematic Formulas of Tao:
    Absolute Formula: Pragmatic Formula: M = 6.5
    • Proposed 6.5 Philosophies for UX Design:
      • 1. The city creates the theater and is the theater
      • 2. This is a semi-structured world
      • 3. Goodness of fit: Environmental Fitness
      • 4. Goodness of fit: Internal Fitness
      • 5. The ecosystem, gene, invisible hand, and supply chain
      • 6. Talk, write, and imagine using language
      • 6.5. To design or not design, this is a question
  • Mistrio e melancolia de uma rua (Giorgio de Chirico, 1914) Kashgar , 2005 Delhi, 2007 Trastevere, Rome, 2004
  • Lewis Mumford The Culture of Cities, 1937 The essential physical means of a city's existence are the fixed site, the durable shelter, the permanent facilities for assembly, interchange, and storage; the essential social means are the social division of labor, which serves not merely the economic life but the cultural process. The city in its complete sense, then, is a geographic plexus, an economic organization, an institutional process, a theater of social action, and an esthetic symbol of collective unity. The city creates the theater and is the theater . It is in the city, the city as theater, that mans more purposive activities are formulated and worked out, through conflicting and cooperating personalities , events , groups , into more significant culminations
  • Italo Calvino Chapter 1, Invisible Cities In vain, great-hearted Kublai, shall I attempt to describe Zaira, city of high bastions. I could tell you how many steps make up the streets rising like stairways, and the degree of the arcades' curves, and what kind of zinc scales cover the roofs; but I already know this would be the same as telling you nothing . The city does not consist of this, but of relationships between the measurements of its space and the events of its past : the height of a lamppost and the distance from the ground of a hanged usurper's swaying feet; the line strung from the lamppost to the railing opp