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This was a 5 minute talk I gave to open the Úll conference in Dublin.5 minute talks are always tricky to communicate. An idea I've been playing with lately is tying Bill Buxton's work in with Jobs To Be Done type thinking, to identify product opportunities.Many of the ideas and points you'll find in this talk originate with great thinkers like Buxton (http://billbuxton.com).The purpose of the talk was a whistle stop tour of them.More idea like these can be found at http://blog.intercom.io
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Welcome to Dublin
Welcome to Úll
I’m Des. (@destraynor)
My “Work” has been featured in these respected publications
Is it a Condom, or is it an Android?
Desire
Hero
CONDOM
Rezound
Ultra Thin
Sensation
Touch
Cruise
Cruise Control
Wildfire
Rumor Touch
Electrify
Tingle
Admire
Elite
Fascinate
Indulge
Intensity
Replenish
Transform Ultra
Vitality
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CONDOM ANDROID
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By “Work” I mean this :-)
Today I want to talk about Tablets named after Condoms
The 9” Toshiba Excite™
But seriously...
Product design is changing
Product design is always changing
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December 2008
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TitlePhoto Albums
Photo Library (30)
Hawaii (10)
Slovenia (10)
Graduation Day (10)
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We’ve gone from assembling familiar components...
... to asking ourselves “how should people interact with this”
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Will they touch it?
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Talk to it?
What does Marsellus Wallace look like?
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Gesture at it?
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See through it?
Welcome
What’s happening is a perfect storm...
Big, meaningful ideas are becoming simple & accessible
The Casio TC-500 touchscreen wristwatch (1984)
Innovation has a long long nose
Invention Refinement Traction
Growth of an Idea
Anything that you’ll see in 2022 is probably here in 2012
e-Ink debuted 1997 Kindle introduced 2007
There is a lot to be learned by looking at older ideas.
Kodak increased sales simply by offering “colors”
History might not repeat, but it does rhyme. Deafeningly.
Design plays the role of making previous advancements in technology
applicable to big meaningful ideas.
Taking photos isn’t new.
Putting them on a device isn’t new.
Editing photos isn’t new
or uploading them to a website.
But when you make it all easy... I mean “Angry Birds Simple”
You get to find out what’s cool. (Hint: $1,000,000,000)
Take a big meaningful idea and make it easier by an order of magnitude
But: It has to be an order of magnitude
Flickr launch Drag ‘n’ Drop uploader. April 25, 2012
Some people really understand that
Here’s the new application. It’s got 1 window. You drag your video into the window.Then you click the button that says “Burn”.
That’s it. That’s what we’re going to make.
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All remote controls did was make switching “easier”, right?
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Wrong. They changed the entire television network.
This was television networks before you could easily switch
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This was television networks after you could easily switch
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Welcome
“Small” changes in behaviour can can massive changes elsewhere
Find meaningful ideas, and use new technology to simplify them,
by orders of magnitude.
Thanks for your time.
@destraynor