Acknowledgement

I owe a great many thanks to my subject faculty, Mrs. Supria Yadav, who guided me all throughout my journey and helped me making all major decisions.I would like to thank my friends and peers for forever guiding me, supporting me and believing in me.Most importantly, I would like to thank my parents for stand-ing with me in whatever decisions I make. And blessing me in times of hardships.

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Preface

This document, in itself, defines Simple Design Project.Each and every step towards designing a product, listing its attributes and features and relating it to the target customer is the core ingredient of this document.The subject, Simple Design Project began with the selection of a target consumer. Then studying his aspirations, preferences and attributes, few keywords were derived.These keywords were further brought into use to derive an in-spiration, which was further to be manipulated and modified to suit the listed attributes of the consumer.And then this evolved form was skilfully to be set into a prod-uct area and was to be converted into a product.

Content

Consumer study

Questionnaire

Analysis

Derived Keywords

Consumer Board

Inspiration Board

Form Generation

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Consumer Study

Name Abhishek Singh

D.O.B 18/2/1989

Qualification M.B.A

WORK

Profession Private sector

Company V Care

Post Quality team head

Income 27,000 - 30,000

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Questionnaire

Question 1. What is your most preferred mode of transport?- Self vehicle (bike).

Question 2. What support do you provide to your family?- As a working hand (financial support).

Question 3. Your approach towards life.- Self dependence is must, independence, complete freedom for everything, n boundations.

Question 4. What is your working time?- 8:00 pm to 8:00 am

Question 5. Is this working time preferred by you, or is it a compulsion?- Self preferred.

Question 6. What are your meal times throughout the day?- Breakfast : 9:30 am Lunch : 2:00 pm Dinner : 1:00 am

Question 7. Your friend circle?- Majority from the office because of the similar lifestyle.

Question 8. Where do you stay?- Living in a P.G with numerous coleagues.

Question 9. What are your sources of entertainment?- Moving out with friends, movies.

Question 10. What kind of music do you prefer?- Indian Bollywood, rock, pop, hip-hop, BILLBOARDS.

Question 11. What are your most preferred indoor activities?- Sleeping and playing games on playstation.

Question 12. How are your holidays utilized?- I go on outings to parks, public areas and sometimes shop-pin.

Question 13. Would you wish to settle in home town or out-side?- OUTSIDE, because I want to be free and completely self-dependent.

Question 14. What kind of jewellery do you prefer?- Silver bracelets and gold neck chains.

Question 15. Do you prefer only branded stuff?- Yes

Question 16. Would you cross your budget to maintain your loyalty towards the brand?- Yes, definitely.

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Analysis

Basic night life(nocturnal)

Search of heigher post(authority)

Wants earn more and more(money)

Friendly

Free

Self dependent

Leadership

Brand conscious

Derived keywords

Choosy

Nocturnal

Unorganised

Introvert

Leader

Independent

Final Keyword selected:

Independent

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Consumer Board

Inspiration Board

The inspiration board comprises of American eagle because, the traits of my consumer are very similar to this bird. And hence this is the inspiration for the rest of the design project. Which would comprise of the form generations of the same.The similar traits of the bird and my consumer are:

Choosy

Introvert

Leader

Independent

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Form Generation

The form generation starts with various changes being brought into the original form of the inspiration.The form could be modified, its few parts could be substituted, changed, multiplied, reduced, deleted, or added with something.The gradual change into the form majorly focuses on the chang-es brought into the most prominenet areas, or the areas of fo-cus. These prominent areas only become the base of the final broduct that would be brought out.

Product Definition

The product area being selected for the consumer above is an utility shelf. This is because, eagle being the final inspiration for the developed form will give the essence of his characteristic features.

The product would comprise of six shelves that could acoomodate his handy stuffs.

The prototype would be scaled to 6th part of the original size, and would cated into siler, to give the rich feeling.