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My Presentation on UX Strategy to the architecture tracks at TechEd Australia and New Zealand 2009
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Silverlight won't save your User Experience - You Will!
Shane MorrisUser Experience EvangelistMicrosoft AustraliaARC304
Take Away #1
User Experience Design starts long before the drop-shadows and rounded corners
Why all this interest in User Experience (UX)?
Why all this interest in UX?
Differentiated experiencesCapability of platform and tools
Capability of Platform and Tools
“With great power there must also come – great responsibility!”
Stan Lee
Silverlight won’t save your user experience.
Dropping Our Standards
2 things used to constrain our ability to get ourselves in trouble
Platform capabilityPlatform standards
Platform Capability
The Web3270 with pictures
Graphical User Interfaces(GUI’s)
Platform performanceDifficulty of coding
wikipedia.org/3270
Platform Standards
WebLogo, Search, Contact Us, top nav, left nav...
GUIFile, Edit, View, Tools, Window Help...
3 Ingredients for Failure
Awesome powerNo standardsBoss that says we need a more up-to-date user experience.
Quiz
The boss says we need a more up-to-date user experienceDo you:a) Hire a user experience designer immediatelyb) Ask "What users?"c) Brush up your resume
What Users?
User Research
User ProfileUserTaskEnvironmentPlatform
Persona's
http://www.usability.gov/analyze/personas.html
What is your User Experience?
You don't need a UI to define your user experience
User GoalsBusiness GoalsUsability GoalsDesign Goals
Attitude statementWhen people use this application, they feel...
Lonely Planet Surface Concept
Quickbooks vs XERO
http://blog.xero.com/2008/12/bank-reconciliation/
Quickbooks vs XERO
http://blog.xero.com/2008/12/bank-reconciliation/
Eventually you Have to Design Something...
Quiz
You go to your first UI design meeting. In front of you is a blank sheet of flipchart paper.Do you:a) Change the subject: the required UI will become
clear later.b) Say "Hey, nobody ever got sacked for copying
Amazon!"c) Hand a Texta to the person wearing the most black
in the room
Your First DesignActivity Scenarios
Lonely Planet Surface Concept
Matt and Kate in Sydney
Matt and Kate have finally made it through immigration at Sydney airport.
They've been planning their South American trip for months - it's finally here!
But first they have to suffer through the usual two hour wait in the airport before
departure. Matt thinks quickly - 'let's get a coffee!' They wander around scanning
the usual airport shops, looking for a Gloria Jean's. There are sunglasses shops,
duty free of course, a newsagent...
Suddenly Kate notices a cool looking store sporting a big blue Lonely Planet logo.
"Oh my God! I didn't know there were Lonely Planet stores! Let's check it out!"
While planning the trip, Kate was a regular visitor to lonelyplanet.com. She has
registered a Lonely Planet profile, and the South America guidebook that they've
been thumbing through for the last 4 months is in her bag. Kate has even stored
her favourite South American destinations on lonelyplanet.com, and has posted a
bunch of questions on Thorntree about the best romantic spots in Buenos Aires.
Matt has been less involved in the planning. He knows the Lonely Planet brand,
but just associates them with guidebooks.
As they walk into the store, they can see not only Lonely Planet products, but also
Crumpler, Teva, Northface and a bunch of other travel related brands. Kate is
immediately attracted to the wall of books, while Matt notices a group of people
leaning over a display screen in the middle of the store.
Matt watches a young boy flick through images of New Zealand on the tabletop
screen using his hands. Behind the photos is a map of the Queenstown area of
New Zealand.Over at the book shelf, Kate notices a sticker on the back of the Buenos Aires city
guide. The sticker says “Place me on our Microsoft Surface to learn more!” She
grabs Argentina, Peru, and Buenos Aires and takes them over to Matt.
Lonely Planet Scenario
Take Away #2
Your first user experience design doesn’t have a user interface.
Can I draw something now?
OK, I’ve written my Activity Scenarios
Task Analysis
Applications Break At The Joins
Workflow Diagram
New Inquiry
Who is calling?
Create ‘Customer’
Identify ‘Customer’
Create ‘Policy Claim’
Identify ‘Policy Claim’
What do they want?
Act on request Finish Call
New
Existing
New
Existing
The Hiser Group
Workflow Diagrams
AreA map of the main user steps that make up a taskHigh-levelA way to start thinking about how to break tasks up in the user interfaceA way to focus on flow between functions, not just the functions
Workflow Diagrams
AreA map of the main user steps that make up a taskHigh-levelA way to start thinking about how to break tasks up in the user interfaceA way to focus on flow between functions, not just the functions
Are notA site mapA diagram of the screens/pages in an applicationA diagram of every possible path and action
Workflow Diagram
New Inquiry
Who is calling?
Create ‘Customer’
Identify ‘Customer’
Create ‘Policy Claim’
Identify ‘Policy Claim’
What do they want?
Act on request Finish Call
New
Existing
New
Existing
The Hiser Group
Can I build some screens now?
OK I have workflow diagrams
Paper Prototyping
Paper PrototypingFAST DESIGN
Paper Prototyping
ProsNo technical skill requiredNot intimidatingClearly unfinishedNecessarily high-levelLow investment
ConsBecome unwieldy with lots of contentAwkward to show subtle interactionsNot as portable
Digital Prototyping
Prototyping problems:
Required specific skillsToo much implementation detailWasn’t agile enoughEverything interpreted through the prototyper’s eyesThrow-away
Many of these problems are resolved
Then the miracle happens
Quiz
OK, you’ve got a user interface design. What is the best way to ensure your user interface is usable?a) Hire a user experience consultantb) Get Quality Assurance involvedc) Get an expert user to review the user interfaced) None of the above, the users will tell us if there
are any problems
Usability Testing
Usability Testing
http://www.portfoliodesign.net/clients/case_study/monster_mob_usability_testing.asp?nav=marketing>
Usability Testing
Give users tasks to performGet them to think aloudDon’t interfereKnow what constitutes successConsider getting a neutral party to test
You don’t have to have a ‘usability lab’You don’t need large numbers of users
Usability Testing Bonus
Project buy-in
Take Away #3
Fail early, and fail often.
What We've Been Talking About
User ProfilingUser Experience GoalsActivity ScenariosWorkflow DiagrammingPaper PrototypingUsability Testing
User Centred Design
People
Behaviour
Problem
Solution
Technology
User Centred Design
Design
BuildEvaluate
Analyse
Users
Progressive RefinementInformation Design
Interaction Design
Visual Design
3 Ingredients for Failure
Awesome powerNo standardsBoss that says we need a more up-to-date user experience.
3 Takeaways
User Experience Design starts long before the drop-shadows and rounded cornersYour first user experience design doesn’t have a user interfaceFail early, and fail often
question & answer
Related ContentWUX212 Panel Discussion - Designers & Developers How We Do It In the Real World
Wednesday 3:45pm
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS,
IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
