Sign Design & Wayfinding

The Exterior Sign

The Basic Wayfinding

Principles

Isotypes: http://www.gerdarntz.org/isotype

Signs & Banners: Placement

It’s not over until the fat lady sings

Mobile Device Integration

• Modern service industries such as hospitals are now combining sign-based wayfinding with mobile device technology.

MOBILE

Mobile Device Integration

• Wayfinding with this system begins OUTSIDE of the hospital…

Point of Purchase Displays• A POP is a specialized form of sales promotion found in retail

stores often near checkout counters or at the “point of purchase”

• The POP is typically 3-dimensional. POPs often contain shelving or other forms of holding the packaged products as part of the display

• It draws attention to a new product or special offer• May also promote special events (such as sweepstakes or

holiday offers)• The POP is a premier interactive opportunity for the product

and brand

POP Requires deep research into…

• How (and where) consumers make impulse buying decisions

• Customer psychographics similar to those for packaging design

• Competitor displays• Retailer guidelines & collaboration• Companies that manufacture such displays• Limitations of budget and materials

And lots of sketches…