Shopping Centre Projects

Shopping Centre ProjectsDesign & Branding

CampbellRigg has over 20 years of experience providing strategic and creative design solutions for some of Europe’s most successful companies.

An independent agency, we are renowned for our international work in interiors and communications across a broad range of markets, including food and non-food, textiles and banking. The quality of our work has been recognised with National and International awards from industry-leading publications such as Retail Week and Retail Interiors. We believe in design excellence - using imagination, intuition and financial common sense to find the right solution. We can add real economic value to your retail business, using our extensive experience in providing the following services:

• Strategy • Brand Creation & Corporate Identity • Graphic Communication `• Interiors & Architecture • Format planning • Merchandising • Project Implementation

Our skilled multilingual team of strategic planners, interior & graphic designers and architects has worked with clients based across the globe, including:

Design makes the best brands instantly identifiable and in some cases desirable.

Finalist of Retail Interiors“International non-food store design of the year - M.Video” 2012Finalist of the RetailWeek“Store Design of the Year - Argos” 2009Winner of Retail Interiors“Best In-Store Communications/POP - Argos” 2006Finalist of Retail Interiors“Best Department Store Interior - Harrods” 2006Winner of the Checkout Ireland Gold Award for“Convenience Store of the Year - Centra” 2004Finalist of Retail Interiors“Best In-Store Communications/POP - Woolworths” 2003Winner of the RetailWeek“Store Design of the Year - Safeway” 2002Winner of both the Retail Interiors“Food and Supermarket Design of the Year” 2002Winner of both the Retail Interiors“Best Edge-of-Town/Out of Town Store” 2002Winner of Retail Interiors“Food and Supermarket Design of the Year” 2001

FinalistStore Design of the Year

Awards

Port City Brand

The management team of Continium Real Estate based in Kiev, Ukraine asked CampbellRigg to design the brand identity for their chain of Shopping Centres.

Conceived in a distinctive modern style and heavily influenced by Ukraine culture, local folklore, the design for Port City takes into account changing customer

needs and trends, satisfaction of individual desires: “Everything just for me”, and reflecting the new consumerism: offer shopping and leisure at the same time (Buy

and Have Fun) a complete day out.

Port City’s malls are styled like streets with ornamental balustrades, circulation on two floors and topped with glass-sided dome roofs, which let natural light flood in.

The amount of natural light, in each of the four malls, varies to create different moods.

shopping centre interiors - Ukraine


Brand Creation

a shopping centre brand identity - Ukraine

Brand naming process• ELYSIUM – Paradise• SIROKKO – Strong, Warm, South Wind• KOLLADA – Steady Wind (Spanish)• DJERELO – Source, Spring• JERELO – Source, Spring• ZEPHYR – Light Wind, The God of Western Winds (Greek)

Structure of Brand and Positioning Brand essence

Beginning, source, essence, free spirit, strong, clean, fresh, new beginnings

Elegance, freedom, independence, majesty

Brand Creation

initial ideas explore potential directions - theme 1 independence

Brand Creation

initial ideas explore potential directions - theme 2 elegance & freedom

Brand Creation

initial ideas explore potential directions - theme 3 majesty and cunning

Brand Creation

a shopping centre brand identity - Ukraine

Zaporojnie Shopping Centre - Ukraine

Client:- Continium HoldingsDemographics:- Zaporojnie has a population of around 800,000

Site:- The general area of the site covers 7.4 hectares Retail and Leisure facilities:- Total area of the shopping centre is

74,000 sq m. with 1,971 car parking spaces.

The Centre is intended to satisfy all customer needs, especially in terms of Retail, Leisure and Entertainment facilities. It includes key anchor tenants hypermarket,

DIY, toy, electrical as well as niche retailers. The leisure facilities include night club, cinemas, casino, 10-pin bowling,

ice-skating rink, food courts, restaurants and bars.

(inc. void )

GROUND LEVEL PLAN

COLUMN GRID SET OUT AT 12 BY 8 M CENTRE

TOTAL FLOOR AREA

CIRCULATION AREASERVICE AREASHOPS AREABUILDING MARKET AREAHYPER MARKET AREARESTURANT & FOOD PLAZA ICE SKATING RINK AREABARBOWLING

40 857 m²

6 300 m²430 m²

7 586 m²6 590 m²7 955 m²1 613 m²1 685 m² 113 m²670 m²

PROPOSED GROUND LEVEL LAYOUT PLAN : NOT TO SCALE

CIRCULATION AREA

SERVICE AREA

SHOPS

HYPER & BUILDING MARKET

ROAD AND PARKING

COLOUR LEGEND

BOWLING

FOOD PLAZA & RESTAURANT

ICE SKATING RINK AREA

WC / TOILETS

ESCALATORS & TRAVELATORS

LIFTS

STAIRS CASES

VOID AREA

BAR

INSIDE AND OUTSIDE GARDEN

LANSCAPE

OFFICE

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Primary Floor Area

1. Organic circulation: Provides the customer with diversity and interest. Creating vistas of shop fronts and facades. Making the shopping process more stimulating during the customer journey. The balconies at first floor overhang two of the malls creating a colonnade.2. Funnel entrance & well designed lobby areas: The open nature of the entrance lobbies will be designed to welcome and embrace customers. The staircase, lockers and lifts will be designed to produce a stylish environment to create confidence.3. Centrally located escalators, lifts and staircases: Will make it easy for customers to circulate between primary and secondary trading levels. Producing sustainable retailing on primary and secondary levels.4. Welcome lobbies, halls, features, sculptures and themed malls: Eye-catching feature elements will inspire customers, whilst creating a different theme for each mall. This will produce a fusion between entertainment and retail - Retailtainment

(inc. void )

1 LEVEL PLAN


TOTAL FLOOR AREA

CIRCULATION AREASERVICE AREASHOPS AREAFURNITURE MARKET AREAMEDIA MARKET AREAVIP & SPORT BARS AND CAFE ICE SKATING RINK AREACINEMA LOBBYSUPERCLUB

40 296 m²

2 853 m²210 m²

2 607 m²4 423 m²1 200 m²1 277 m²1 685 m²

703 m²1445 m²

PROPOSED 1 LEVEL LAYOUT PLAN : NOT TO SCALE

CIRCULATION AREA

SERVICE AREA

SHOPS

FURNITURE AND MEDIA MARKET

ROAD AND PARKING

COLOUR LEGEND

CINEMA

VIP & SPORT BAR AND CAFE


WC / TOILETS


LIFTS

STAIRS CASES

VOID AREA

SUPERCLUB

INSIDE AND OUTSIDE GARDEN

LANSCAPE

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Secondary Floor Area

1. Balcony circulation: The addition of balcony circulation at this level will drive higher footfall,, strengthening the viability of the project.2. Bridges and Juliet balconies: The addition of bridges between opposite sides of the mall provide cross circulation points. Juliet balconies provide viewing or staging posts (a place to be seen and a place to view from).3. More niche Retail offers: The addition of diverse niche retailing at this level will drive higher the footfall, increasing the revenue stream. 4. Smaller voids: The reduction in size of the floor voids will increase the let-able area, which will increase revenue.

ROOF PLAN

TOTAL ROOF AREA

PITCH ROOF AREASEMI-CIRCLE ROOF AREAFLAT ROOF AREADOME

42 250m²

33 070m²3 503 m²2 918 m²

405 m²

PROPOSED ROOF LEVEL LAYOUT PLAN : NOT TO SCALE

PITCH ROOF

SEMI-CIRCLE ROOF

DOME

GLASS ROOF

COLOUR LEGEND

OPEN GARDEN ROOF

LANSCAPE

ROCK WALL

FLAT ROOF

ROOD & PARKING

VOID AREA

BASEMENT PLAN


TOTAL FLOOR AREA

CIRCULATION AREA

SERVICE AREA

OFFICE AREA

PARKING UNITS

47 848 m²

3 150m²978 m²565 m²

1 164 UNITS

PROPOSED BASEMENT LEVEL

LAYOUT PLAN : NOT TO SCALE

CIRCULATION AREA

SERVICE AREA

OFFICE

ROAD AND PARKING

COLOUR LEGEND

VOID AREA

LANSCAPE

STAIRCASE

LIFT


G

G

1st Floor

Ground Floor

Basement Floor

Elevetion Roof design

Hig

her

Air- Ventilation

The lifestyle village

1. Large food areas: The bars, restaurants and terrace area have been increased in size to make them commercially viable.

The Strategy for Breathtaking Interiors utilizing Welcome Zones and Way-finding Icons

Putting the customer first, treating every visitor as an honoured guest, is the civic contract that Port City forges with its community. In this spirit, all gateways into this virtual city are designed to enhance the uniqueness of each threshold with emphasis on the strong Way-finding qualities of the civic art. Each of these ‘welcome halls’ is themed from one of the four elements leading to one of four Malls.



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Way-finding IconsEarth - Guelder Rose (The Kalina or Snowball Tree)

As an idea for the design of the leisure zone of the centre, the Flower Garden could celebrate the landscape of Ukraine, featuring typical flowers such as Guelder Rose (Kalina, or Snowball Tree), camomile, wheat and cornflowers. A trellis could be made in the style of the village fencing made from “Loza” (Willow Bush). These are also strong cultural symbols, for example Kalina is the Ukraine national tree. For a long time this tree has been a symbol of the sun, moon and stars. The name Kalina is derived from the old Ukrainian word for sun “kolo”.

In keeping with the theming of Port City’s leisure village, the Lifestyle Village celebrates the Landscape of the Ukraine. To signal the entry into the village, a metal lacework trellis spire of “Loza” (Willow Bush) entwined with ornamental Guelder Rose, interprets the tradition of garden shelters, creating an enchanted atmosphere, a mysterious character – further developed within the village proper, enticing the families who visit the Wintergarden of Port City.

Land Hall InspirationBalustrade Design



Balustrade post at the Land hall are are formed from stainless steel and wooden hand railling. The Land element such as ‘Mallows’ one of the nature object for Ukrainian hatched on the glass panel to create a modern & contemporary land hall interior.

Water Hall InspirationBalustrade Design

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Way-finding IconsStatue Design - Slavonic icon

The Slavonic world view of the past was guided by these idols around the 9th century.

Featured in the welcome halls, these images also guide customers through the centre, providing a link between the past, present & future.These icons could be a symbol of greatness & link between the Ukrainian nation & other Slavonic nations.

Land Hall InspirationLighting Design

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Water Hall InspirationPendant Light Design

Land Hall InspirationsLighting Design

Flower express the female principle denoting wisdom, elegance & beauty. Chestnut flower has been choose as an inspiration to create Post light for Land Hall area.


INTERIOR DESIGN STORY-BOARD

Land Hall InspirationLighting Design

The post light design by the inspiration of unopened poppy flower. The post light used Wooden post curving with poppy flower motifs pattern to create the modern & contemporary interior look.

Vinnitsa Shopping Centre - Ukraine

Client:- Continium HoldingsDemographics:- Vinnitsa itself has a population of around 365,600

Site:- The general area of the site covers 2.8 hectares located next to a 25 hectare wildlife reserve.

Retail and Leisure facilities:- Total area of the shopping centre is 80,246 sq.m. with 497 car parking spaces.

The Centre is intended to satisfy all customer needs, especially in terms of Retail, Leisure and Entertainment facilities. It includes key anchor tenants hypermarket,

DIY, toy, electrical as well as 48 niche retailers. The leisure facilities include cinemas, casino, 10-pin bowling, ice-skating rink,

food courts, restaurants and bars.

Vinnitsa’s breath-taking architecture was inspired by a combination of buildings and some of the most popular places in the world

including the Louvre Pyramid and EDF Tower (Paris), INHOLLAND University (Amsterdam) and Canary Wharf Underground Station

(London).

The design takes into account its proximity to the wildlife reserve, the environment and changing seasons as well as the new consumerism and trends: Satisfaction of individual desires:

“Everything just for me”. Reflecting the new consumerism: offer shopping and leisure at the same time (Buy and Have Fun) a

complete day out.

ROAD & PARKING

CONVENIENCE MARKET

DIY MARKET

BARS, RESTAURANTS & SNACKS

FIRE ESCAPE

COLOUR LEGEND

MAIN ENTRANCE TO ICE SKATING RINK

MAIN ENTRANCE TO SHOPPING CENTRE

SMALL ARCHITECTURE - GLASS CONES(SHOPPING CENTRE ROOFLIGHT)

WATER FEATURE

STAIRS CASES, ESCALATORS & TRAVELATORS

LIFTS

TECHNICAL

PROPOSED GROUND FLOORLAYOUT PLAN SCALE 1:500

GROUND LAVEL PLAN


TOTAL FLOOR AREA

CONVENIENCE MARKETDIY MARKETOFFICESWATER AREAROADS AND PARKINGENTRANCE TO SHOPPINGENTRANCE TO ICE SKATING

CAR PARKING SPACES

10 295 m²

1 320 m²257 m²404 m²805 m²

6 049 m²510 m²950 m²

(inc. road and parking area)

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PROPOSED -2 LEVELLAYOUT PLAN SCALE 1:500

CIRCULATION AREA

SERVICE AREA

SHOPS

FOOD HYPERMARKET

FIRE ESCAPE

COLOUR LEGEND

TOY MARKET


BOWLING AREA

WC / TOILETS


LIFTS

STORAGES, MAGAZINES

TECHNICAL

-2 LEVEL PLAN


TOTAL FLOOR AREA

CIRCULATION AREASERVICE AREASHOPS AREAFOOD HYPERMARKET AREATOY MARKET AREABARS, RESTAURANTS & SNACKSBOWLING AREAWC / TOILETSSTORAGES MAGAZINES

18 350 m²

3 934 m²1 000 m²5 020 m²4 360 m²1 270 m²

900 m²1 356 m²

360 m²150 m²

(inc. void 2 345 m²)

-1 LEVEL PLAN


TOTAL FLOOR AREA

CIRCULATION AREASERVICE AREASHOPS AREAFOOD HYPERMARKET AREAELECTRICAL MARKET AREABARS, RESTAURANTS & SNACKSICE SKATING RINK AREAWC / TOILETSSTORAGES MAGAZINES

18 350 m²

2 952 m²1 020 m²4 022 m²4 423 m²1 200 m²

630 m²1 314 m²

384 m²60 m²

PROPOSED -1 LEVEL LAYOUT PLAN SCALE 1:500

CIRCULATION AREA

SERVICE AREA

SHOPS

FOOD HYPERMARKET

FIRE ESCAPE

COLOUR LEGEND

ELECTRICAL MARKET



WC / TOILETS


LIFTS

STORAGES, MAGAZINES

TECHNICAL

PROPOSED -3 LEVELLAYOUT PLAN SCALE 1:500

MAIN TRUCK RAMP

MAIN CAR RAMP FOR VISITORS

FIRE ESCAPE

COLOUR LEGEND


LIFTS

TECHNICAL AREA

-3 LEVEL PLAN


TOTAL FLOOR AREA

CAR PARK AREA FOR VISITORSCAR PARK AREA FOR SERVICE TRUCKSTECHNICAL AREARAMP TO VISITORS CAR PARKRAMP TO TRUCK CAR PARK

CAR PARK SPACES

20 294 m²

13 175 m²4 049 m²1 188 m²1 052 m²1 184 m²

419

PROPOSED +2 LEVEL

LAYOUT PLAN SCALE 1:500

DIY MARKET

OFFICE BUILDING

CASINO, CINEMAS, RESTAURANTS

FIRE ESCAPE

COLOUR LEGEND


LIFTS

+2 LEVEL PLAN


TOTAL FLOOR AREA

DIY MARKET

OFFICES

ENTERTAINMENT AREA

4 354 m²

2 550 m²404 m²

1 400 m²

PROPOSED +1 LEVEL


DIY MARKET

OFFICE BUILDING


FIRE ESCAPE

COLOUR LEGEND


LIFTS

+1 LEVEL PLAN


TOTAL FLOOR AREA

DIY MARKET

OFFICES

ENTERTAINMENT AREA

BALCONY

4 516 m²

2 550 m²404 m²

1 400 m²162 m²

PROPOSED +4 TO +10 LEVELS


OFFICE BUILDING

FIRE ESCAPE

COLOUR LEGEND

LIFTS

+4 to +10 LEVELS PLAN


TOTAL FLOOR AREA

OFFICES 4th to 7th floor

OFFICES 8th floor

OFFICES 9th floor

OFFICES 10th floor

2 283 m²

1 616 m²265 m²223 m²179 m²

PROPOSED +3 LAYOUT

PLAN SCALE 1:500

OFFICE BUILDING


FIRE ESCAPE

COLOUR LEGEND


LIFTS

+3 LAVEL PLAN


TOTAL FLOOR AREA

OFFICES

ENTERTAINMENT AREA

1 804 m²

404 m²1 400 m²

Forum Steglitz Shopping Centre - Berlin

Hammerson was concerned that the centre should express an invigorated new retail environment.

A retail mix proposal is being assessed to create the exciting blend of retail and food offers needed to make the shopping experience a compelling one.

Existing - Forum Steglitz Shopping Centre - Berlin

External Treatment

The entrances must invite and optimise attraction for the customer.

The new brand identity of the centre should, in part, be expressed in the way the building looks. In addition the visual

appearance of how the name and signs are communicated needs new and contemporary thought.

EntranceCreate theatreAlive, fashion brandingColour and lighting – themeAnchor to future open spaceUse building as brand statement

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Architectural StyleFashion, contemporary

Youthful but urbaneLightweight fascias – extend floor-plate

Must have retail expression

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Existing - Forum Steglitz Shopping Centre - Berlin

Planning & Circulation

Hammerson GmbH has already developed a new scheme in which the layout of the centre, the location of escalators and the circulation of customers have all been examined. The proposal

from CampbellRigg includes the ‘look and feel’ of the mall, the integration of customer services and aims to create the

excitement of the centre and the interplay between the retail units and the environment. Hammerson’s objective is to ensure that the space has an obvious identity and is not just subordinate to

the retail space.

Our Key Points

Three planning optionsOptimising, presence of the siteAllow efficient tenancy/ space use

CirculationEaseRetail expressionDwell times etc.

Creating the optimum spaceMake it interesting

Architectural style themeEntrance and the façadeThe roof and central mall must have presence

The Food OfferRE: unit ‘Bornmarkt’Food kiosks and activity - A place to meet

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Option 1 – Key featuresCentral escalators

Long mall with step out width at ground floor Maximise use of existing floor plateDouble height retail frontage at entrance

Central feature lift to all floorsSquare bridge links at each level

Circulation Planning Option 1 – Key features

Basement: Fashion and food retail anchorSmaller market stall units

Ground: Elongated mall.Entrance fashion anchors linked at first floor

Central escalators and feature lift

First: Two double height retail anchors at front and bridge links.

Traditional anchor at rear.

Second: Major anchor at front, two at rear.

Third: Entertainment and Electrical

Fourth: Car park

Fifth: Fitness/Leisure and officesFeature lift to all levels

Option 2 – Key features

Escalators rise in tiers from front entrance rotundaGlass bridge from feature lifts at G.F. and all floors

Feature lifts to all floorsMall and basement visible form all floors/escalators

Front retail units can be double height

Circulation and Planning Option 2 – Key features

Basement: As Option 1 but with opportunity for a “fashion”-eating eating place for front anchor

Ground: Double height retail anchors at frontEscalators rise in stages – existing opening size extended back

toward entrance

First: Rotunda ‘gallery’ connecting front anchors

Second: Large unit to front, conventional square mall

Third: Entertainment and Electrical

Fourth: Car park

Fifth: Fitness/leisure and officesFeature lift to all levels

Option 3 – Key features

Mall elongated and widened with gentle curveAdditional columns requested at B1 level for mall edge

Increase light penetration at B1Clear vistas at all levels, circulating complete mall

Feature space at entranceMall links to car park lifts at rear

Circulation Planning Option 3 – Key features

Basement: Food and fashion retail anchor central/food restaurant area

Ground : Entrance feature and fashion retail anchor each endMall extends to car park lift

First/Second: Major fashion retail anchor smaller units

Third: Entertainment/Electrical

Fourth: Car park

Fifth: Fitness/Leisure and offices

Circulation: Zigzag bridges cross circulate

Feature lift to malls only and basement 2

Thank you

For more information on this document, or campbellrigg,please contact us at +44(0) 207 284 1515