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Toby Scott, director of Pentacle Ireland, outlines the opportunities and possibilities for service design in Ireland.
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I am not a designer...
Opportunity or Possibility
Opportunity?
Opportunity?
Opportunity?
Opportunity?
Possibility
Possibility
Possibility
Possibility
Where does design add value?
What How
(Practice) (Process)
Service Design as a “how”
Designers start from the perspective of the user
Designers visualise complex concepts
Designers prototype in context
Design stresses validity over reliability
Designers work through collaboration
So how does this work in real life?
