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Kontrapunkt © 2014 1/1
Title of service proposition
Input
Users What are the key issues and areas for opportunities the
users can benefit from improvement on ?
Best practice og trendsWhat are the best practices and trends that can inspire the
service ?
OrganisationWhat are the vision and values that can be emphasized by
the service
Results
ImplementationHow will the service be implemented, technology
and organisational factors included ?
EffectWhat effect will the service have on the market ?
Future potential What effect will the service have long term on the
business ?
Proposition
Describe the concept, including who it affects
and involve.
The business
Investments
What are the build and on-going investments ?
Describe the obvious necessary actions and implementations.
Revenue
What opportunities for revenue generation are there ?
Service succes
What are the measurable goals for the service and what are the
non measurable goals ?
Service design canvas