12
The Designer’s Guide to

Sell Jewellery Online on JewelStreet.com

Embed Size (px)

DESCRIPTION

A guide to selling jewellery online for jewelry designers. JewelStreet.com is the online jewellery marketplace for jewellery designers to sell direct to the public.

Citation preview

Page 1: Sell Jewellery Online on JewelStreet.com

The Designer’s Guide to

Page 2: Sell Jewellery Online on JewelStreet.com

Being a goldsmith myself I know the

years of training it takes to produce

exceptional pieces.

I found it frustrating that there were so many sub-standard

items available online. I also noticed that most online

jewellery retailers didn’t filter the designers by quality,

but personal taste, offering consumers less choice

whilst shutting out good designers. No one seemed

to be happy; designers weren’t being paid

properly for their work and consumers

were often left with pieces of jewellery

that they were not happy with, no quality

guarantees & no real choice.” Mike Taylor - JEWELSTREET CO-FOUNDER

Page 3: Sell Jewellery Online on JewelStreet.com

"WHICH TYPE OF SITE DO YOU

most typically purchase from?"

57%

22%

9%

8%

3%

1%

Marketplace

High Street Site

Product Owners Site

Auction Site

Comparison Site

Coupon SiteSource: Eccomplished April 2012

Page 4: Sell Jewellery Online on JewelStreet.com

SELLING JEWELLERY is Evolving

High Street sales are falling

Online sales are rising

Consumers don’t know who to trust online

Designers want sales channel diversity

Selling online yourself is costly, tough & time consuming

Designers rightly want a better % of retail prices

Page 5: Sell Jewellery Online on JewelStreet.com

The value of ONLINE SHOPPING IN THE UK (£BN)

Source: IMRG Capgemini - e-Retail Sales Index

0.8 1.8

6.4

11

14.5

19.2

30.2

35.2

43.8

49.8

58.8

68

78

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Page 6: Sell Jewellery Online on JewelStreet.com

Why JEWELSTREET

Professional Jewellery Hot 100 ‘Trailblazer’ 2013

Stunning site design to display your work & sell it to a new audience

Mark up your products to full retail prices

Receive a full 80% of your net retail price

No set up or monthly fees

Operates alongside your existing site and retailer network

Sell direct and ship direct to the customer

Join an exclusive community of designers that

have passed our quality accreditation

Page 7: Sell Jewellery Online on JewelStreet.com

JEWELSTREET’S Accredited Designers Abby Mosseri

Abigail Stradling

Akasha Jewels

Alex Clamp Jewellery

Alexander Davis

Alice Gow Designs

Allumer

Amanda Coleman

Amanda Cox Jewellery

Amara Amara

Amore Ltd

Ana Verdun Jewellery

Andrew McCallum Jewellery

Angels & Promises

Anna Byers Jewellery

Anna Calvert Jewellery

Annika Rutlin

Anthony Blakeney

April Doubleday

Art925 Edelsmederij

Asia Lily

Atelier Bespoke Jewellery

Banyan Jewellery

Barbara Yarde

Barbora Rybarova Jewellery

Becky Dockree Jewellery

Beverly Bartlett Handmade Jewellery

Bonds Of Union

Brandts Jewellery

Burkmar Jewellery

Button & Co. Goldsmiths

Catherine Budd Jewellery

Catherine Marche

Cavendish French

Celtic Art Ltd & La10

Charmian Beaton Design

Chris Parry

Christopher Anderson Design

Daniel Gallie

Danila Tarcinale

David Turner

De Anna Kiernan Jewellery

Diane Turner Jewellery

Doreth Jones

Dower & Hall

Drew Perridge Jewellery

Eastern Mystic

Ed Wilson Jewellery

Elizabeth Everett Jewellery

Elizabeth Raine Ltd

Emily Thatcher

Emma Turpin

Erica Sharpe Fine Jewellery

F & L (Uk) Ltd

Faith Tavender Jewellery

Farah Qureshi

Fei Liu Fine Jewellery

Fi Mehra Designs

Firepetals

Flash Jordan Ltd

Flavie Michou

flowerie88

Fly Karoline

Gemma Clarke

Gemma J

Gia Belloni

Glenn Campbell

Goldschmiede Atelier Henzler

Gravatt Jewellery

Harry Forster-Stringer

Harvey R Sillis

Hazel Atkinson Jewellery

Hersey Silversmiths

Ice Bronze Jewellery Ltd.

Ivy Nixon Jewellery

James Newman Jewellery

Jana Reinhardt Jewellery

Jessica Flinn Designs

Jessica Nam

Jewellery From Twig

Joanna Fronczak

John Cook Goldsmiths

Joseph Lamsin Jewellery

Julianah Rotimi Jewellery

Justin Duance

K A Siggers

Karen Collis Jewellery

Karen Hallam

Kasia Piechocka

Katerina Damilos

Kathleen Baird

Kirsten Hendrich Jewellery

Kit Heath

Kokkino

K Rothwell

Ldw Jewellery

Lesley H Phillips

Lestie Lee

Lili Design Ltd

Lily Blanche

Lily Charmed

Lily & Lotty

LucyQ

Luke Goldsmith

Magnus & Bella

Mahtab Hanna London

Maree London

Marina Prokopiva

Mike Taylor

MIRPURI

Mountwarren Ltd

Muru

Nada G

Nick Hubbard Jewellery

Nina Van Houten Jewellery

Öhlund

Paul Spurgeon Design Ltd

Paul Storm

Pearlescence Ltd

Peculiar Vintage

Phoenix-Tree Jewellery

Premier Diamonds

Quarter Angel

Rachel Helen Designs

Rebecca Anne Johnson

Saima Jewel

Saint Michael

Sally Lees London Contemporary

Jewellery

Sally Ratcliffe Ltd

Sara Gunn

Sarah D Smith Jewellery

Sarah Jordan Ltd

Sebastian Pintea

Sheena Mcmaster

SHO Jewellery

Sian Bostwick Jewellery

Silver Goddess Design

Simon Scantlebury

Sophie Breitmeyer Designs

Steve Kukla Jewellery

Sugar Mango Ltd

Shani’s Jewellery

Tawny Phillips Jewellery

The Studio

Thomas Nayler Jewellery

Tom Asquith Design

Vicky Davies

Will Bishop Jewellery

Page 8: Sell Jewellery Online on JewelStreet.com

WHAT'S INCLUDED (free of charge)

Your accreditation processing

Store set up

Initial loading of your products

Inclusion in JewelStreet PR activity

Secure log-in details to manage your store

Inclusion in JewelStreet marketing activity

Secure customer messaging

Order & payment processing

Designer support desks

Page 9: Sell Jewellery Online on JewelStreet.com

COMMERCIAL Terms No set up charges and no monthly fees

JewelStreet processes payments and holds 20% of net retail value

Remaining 80% is paid to designer within 30 days of sale

JewelStreet does not hold stock; orders are shipped direct from designer

to customer

Designers must adhere to accreditation rules, including offering free domestic

P&P and gift wrapping, if requested

See full Terms and Conditions

Page 10: Sell Jewellery Online on JewelStreet.com

Your Launch MARKETING

When your Store goes live on JewelStreet we will:-

Announce your launch on social media, including to our

8,600 Facebook & Twitter fans/followers

Mark you as a ‘Featured Designer’ on the homepage

Include you in our ‘New Designers’ section

Include you in our next customer newsletter

Create a custom board on Pinterest for you

Forward your details to our PR agency for inclusion in press activity

Video interview for PR and social media

Page 11: Sell Jewellery Online on JewelStreet.com

Next STEPS

Get in touch if you have any questions

Mike Taylor FIPG – Co-Founder

[email protected]

O: 01237 429 121

M: 07768 422 481

Ready to start?

Complete your accreditation form

Takes five minutes

We will then be in touch about setting up your store!

Page 12: Sell Jewellery Online on JewelStreet.com

JEWELSTREET.COM

The Award Winning Jewellery Marketplace