Upload
screen-interaction
View
1.435
Download
1
Embed Size (px)
Citation preview
The right music, in the right place, at the right time.
We offer complete bespoke solutions to readymade
channels – just press play!
Digital B2B service for background music
A product based on Spotify’s catalogue of 35 million songs for all businesses that want to
take control of their music identity – legal of course.
1Content provider –
brand sound creation
2
Connecting science, marketing, music knowledge
and Spotify’s big data we know what kind of music that works.
3Building brands and
increasing sales
Control
Product Overview
spotifybusiness.com Staff remote
Play-out
Soundtrack Player iPad App Windows App In-store displays
Interact
PLAYER FOR SPOTIFY BUSINESS
Player for Spotify Business gives both Business and Enterprise full control and playback of scheduled music and share music with customers.
SCHEDULE
The schedule shows the playlists of the programming assigned to this device.
You can browse this weeks schedule and tap on a playlist to see playlist details.
SCHEDULED PLAYLISTS
In the real world, things does not always go as planned. If there is a slow morning or unexpectedly busy afternoon, you can select to play a playlist that suits the mood better than the one planned in the schedule.
The green arrow icons indicate the amount of offline songs.
REMOTE FOR SPOTIFY ENTERPRISE
Remote for Spotify Enterprise will let you and your colleagues easily change volume, skip track and change channel.
February 2015 6
McDonald’s McDJPassive Display (Context) In the physical store the large passive displays are engaging and inviting for the user to join in and vote. Showing upcoming tracks also builds anticipation.
•So, what music should we play?
‣ Music that our customers like - customer fit. ‣ Music that our employees like - staff fit. ‣ Music that our customers associates with our product - product fit. ‣ Music that fits our brand sound - brand fit.
‣ Brand fit music generates positive customer attitudes and increases sales regardless if the customers like the music or not. ‣ It is easier to predict brand fit than customer fit. ‣ Brand fit music enhances the brand image and builds the brand.
Why focus on brand sound?
‣ Demographics ‣ Personality ‣ Interests ‣ Spotify data ‣ Music tastes ‣ Music knowledge
•2. Target group.
‣ Brand fit music will be played in 800 stores worldwide. ‣ Background music plays a major role in the re-positioning of the brand. ‣ Brand fit music has shown a significant increase in sales.
Case-study GANT
The book about B2B
music
McDonald´s case study &
movie
GoTo: www.soundtrackyourbrand.com
Want to know
more..?