S23 Columbia

ce.columbia.edu1

ce.columbia.edu

Who We Are

• The best people for your job• Tailored team of professionals• Unique skills for all phases of the project• A broad range of experience• One point of contact

ce.columbia.edu

Our Experience• Agency.com• American Express• American Federation of Arts• American Museum of Natural History• AugustJackson.com • Beginning with Children Foundation• Black Public Media• Brahmin.com• Bronx Zoo• Cisco• The College of New Jersey• The Direct Marketing Association• HBO• Helen Marie

• History Channel• IBM• International Peace Institute• JP Morgan Chase• The Jewish Theological Seminary• Johnson & Johnson• List College• MesaGlobal• National Coffee Association• New York Law School• Original Champions of Design• Pontifical Mission Societies• Pratt Institute• NBC Universal

• Slim Jim• Ogilvy• Radical Media• ReCourses.com• RIPTA.com• SwissArmyKnife.com• The University of the Arts• VermontCreamery.com• Wechsler Ross & Partners

ce.columbia.edu

Our Approach

• Discovery and Architecture• Content Strategy• Design and User Interface• Site Development and Testing • Maintenance and Support

ce.columbia.edu

Discovery and Architecture

• Discovery and Architecture• Content Strategy• Design and User Interface• Site Development and Testing • Maintenance and Support

Adrian Mendoza

ce.columbia.edu

Content Strategy

• Define the key audience types who will be consuming content, and understand what content platforms they prefer

• Understand how much content you will be able to create as an organization on a monthly basis

• Determine which content strategy platforms are right for you, based on your audience personas and content creation abilities

Mark O’Brien

Why Content ?

ce.columbia.edu

Content Strategy

• Discover how to integrate your content strategy platforms into the overall site experience

• Define the calls to action throughout the site which will be built around the content strategy

• Determine who within your organization would be ideal to contribute to your content strategy

Mark O’Brien

Who are you speaking to?

ce.columbia.edu

Content Strategy

• Suggest an effective editorial calendar approach to keep your content strategy on track

• Review SEO best practices which will allow your content to reach the widest audiences possible

• Review how to best promote your content through social media channels

Mark O’Brien

Scaling the Content Mountain

ce.columbia.edu

User Interface Design

• Create a site that is intuitive to navigate• Design to anticipate user needs• Utilize today’s technologies and

anticipate tomorrow’s• Foster the Columbia SCE brand• Avoid the poor practices of other higher-

education sites

Lee Willett / David Ormes

ce.columbia.edu


• Insure level AA accessibility for the site

• Create a site that works on desktop and touch-based devices

• Use and promote social media tools to develop a community

• Anticipate future needs of the SCE programs


ce.columbia.edu



ce.columbia.edu

Site Development and Testing

• Experienced in building sites for education and non-profit

TCNJ.EDU

• Completing a Drupal 7 build for multiple departments of The College of New Jersey

STUDIOMUSEUM.ORG

• Completed Drupal website updates on studiomuseum.org and customized Wordpress exhibition for The Bearden Project

Russell DeLaCour/Alex Outman

ce.columbia.edu

Site Development and TestingLarge, complex sites

TRYENGINEERING.ORG/IEEEGHN.ORG

• Tasked with production and launch,

retained for ongoing development,

maintenance and support.

• Developed a number of websites to advance

engineering in education and humanitarian aid

• A resource for students, parents, and teachers

interested in pursuing careers in engineering

– Website internationalization (9 languages)

– Drupal conversion with custom modules

• A custom Wiki dedicated to documenting and

archiving the history of electro-technology.


ce.columbia.edu


ECE.DREXEL.EDU

• Drexel University’s ECE department to public website, content management system, and faculty administration intranet

• Content management customization

• Content migration


ce.columbia.edu


• VH1’s Save the Music Foundation (STM)• Established systems for managing data

and automating processes essential to the organization's support for music programs in public schools.

• We provided consulting, database, and website development services towards the creation of the STM database and Intranet.

• Authenticated multi-user tiered privileges• Flexible reporting system: predefined and

dynamically generated database• Personalized email and print letter

generation• Advanced database searches


ce.columbia.edu

Maintenance and Support

• We’ll work with your steak-holders to transition the site post-launch

• Provide weekly check-in for four weeks• Semi-monthly check-ins for two additional

months• We’re principals. We’re not going

anywhere.

ce.columbia.edu

Your Goals

• Attract prospective students• Engage current students• Create a community for alumni• Reach out to a larger community• Foster the promise that Columbia SCE

is a leader and innovator in higher education

ce.columbia.edu

Timeline

• Enter timeline