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Seeding & Spreading Design CapacityCase Study of Fifth SpaceSystemic Design Symposium [RSD4]1-3 Sept. - The Banff Center
@inwithforward #RSD4
Lisa Joy TrickSenior Manager
Sarah SchulmanDirector
Bobae KimFrontline Social Worker
Janey RohSenior Manager
Wendy MooreFrontline Social Worker
Krista McGrathHome Share Coordinator
Manuela AguirrePhD Fellow
5 organizations collaborating:3 social service delivery agencies, 1 social entreprise & 1 design university
@inwithforward #RSD4
CA
US
NL
UK
AU
Homeless SMS developed at TACSI (2010-2012)
developed at participle (2008-2010)
CA
#disability#homelessness#youth#addiction#family#domestic violence
Homeless SMS
A mixed track record:
@inwithforward #RSD4
@inwithforward #RSD4
Shifting the feedback professionals get
Shiftinghuman resourcing, procurement, metrics, etc.
Shifting Fayʼs context & conversations
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What is the smallest increment of change that might represent that we are changing in the right direction?
Ann Pendleton Jullian
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So we move here, to a social housing complex, in a suburb of Burnaby. Lived 3 months. Blend of designers, social scientists, secondies from agencies.
@inwithforward #RSD4
The underutilized
The empty pipe-liners
The pleasers
The positive deviants
The divers
early 20s
ethnographic research-by-designInsider perspectives, Generative approaches, Operate in rich and multiple layers Real life contexts.(Birger Sevaldson 2010)
segm
enta
tion
of p
eopl
e
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formal systemmark
service deliverer
Has been going to the same day program for 20 years.
“I’m tired of making spaghe�i. I’d really like to learn to make a roast.”
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formal systemmark
service deliverer
informal system
Also feeling a bit stuck.No source of new ideas.Same thing day in, day out.
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formal system
service deliverers
staffsupervisor
markSpends his entire day with a human resourcing puzzle.How to staff, how to stay within budget.
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formal system
service deliverers
serviceorganization
policy-makers
mark
Innovation Director of government agencyWants to reduce service dependencies.How to make change whenyou fund the same way.
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formal system
service deliverers
small businessowners
schools, cities,community centers
passionateindividuals
serviceorganization
policy-makers
informal system
@inwithforward #RSD4
small businessowners
schools, cities,community centers
passionateindividuals
informal system
testing tweaking, reshaping....
new tool
value propositions
tools
interactionsroles
@inwithforward #RSD4
@inwithforward #RSD4*Modeled on Google´s “20% Time” that aimed to empower employees to use 1/5th of their FTE to work on projects (this is how Gmail got developed).
mechanics of fifth space20% FTE for 6 months
from 29 to 27 people
3 social service organizations
7 teams, 6 projects
2 projects moving forward
all interactions prototyped
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early indicatorsof change
12 new friendships catalyzed5 small businesses offering jobs12 hacks identified 10 families asking for more
starting to create changeat the individual level& informal system
small businessowners
schools, cities,community centers
passionateindividuals
@inwithforward #RSD4
early indicatorsof change
service deliverers
serviceorganization
policy-makers
a network of support to draw from in three social service agencies and policymakers will soon have a 3-day residency
12 new friendships catalyzed5 small businesses offering jobs12 hacks identified 10 families asking for more
@inwithforward #RSD4
ripple effects among some colleagues service
deliverers
serviceorganization
policy-makers
@inwithforward #RSD4
when moving quickly & nimbly, we´ve inadvertently left people outand created pockets of resistance
new role
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CEOs mobilizing resources in record time
service deliverers
serviceorganization
policy-makers
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nTANDEM
55
Share on Air
WIRE HIRE
6 projects were live prototyped
for 1.5 months - 2 moving forward
24 participants / 2 events
#speedfriending #fiesta4living
12 sets of phone numbers exchanged
2 sets of long lost friends reconnected
4 plans to get together
1 set considering
homeshare
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@inwithforward #RSD4
Social Se rv
ice Providers in Britis h Columbia
curationcoaching
curriculm
styleskillsspace
staffingstrategy
structureshared values
services
HR employment
finance communityconnectionsproviding
a backboneinfrastructure
@inwithforward #RSD4
Social Se rv
ice Providers in Britis h Columbia
curation, coaching, curriculm, culture, collaboration
styleskillsspace
staffingstrategy
structureshared values
services
HR
finance communityimprovement
Neighbo rhood Center in Toronto
, Canada
styleskillsspace
staffingstrategy
structureshared values
services
HR
finance communityimprovement
More soc ial service proviers in BC, Canada
styleskillsspace
staffingstrategy
structureshared values
services
HR
finance communityimprovement
More soc ial service providers in Toronto
styleskillsspace
staffingstrategy
structureshared values
services
HR
finance communityimprovement
people living withdevelopmental disabilitites
people livingon the streets
people who arelong-term unemployed
people living inwomen shelters
scaling in partnerships
@inwithforward #RSD4
3 things to remember
What: We are trying to prototype change for people at all levels of the social system.
How: Working from the ground-up to model new practices, live prototypingand measuring what works, what doesn’t, for whom and why.
Why? Too many top-down changemaking approaches have a huge disconnectbetween what is designed and what is actually implemented and felt bypeople on the ground. So we are working backwards: from people to interactions to services - rather than from policy, to program to people.
*Ask us for a copy of Grounded Change
@inwithforward #RSD4
we are poking the system from within
by actively prototyping new possibilities
and scaling the fifth space mindset