GENERATING VALUE.DESIGNING EXPERIENCES.

This requires a strategic approach to design + planning. It‘s one that ROSSETTI has developed through 45 years of design solutions combined with extensive R+D into how people experience environments. It’s also an approach that creates value for our clients through revenue generation + measurable impact on their businesses.

EXPERIENTIALLY, FUNCTIONALLY+ FINANCIALLY.

ROSSETTI IS A GLOBAL ARCHITECTURAL DESIGN + PLANNING FIRM WITH A CORE FOCUS ON DESIGNING EXPERIENCES. GENERATING VALUE.

This is our promise to our clients to transform their vision into spaces that work --

WE SEEK TO EVOKE EMOTION. IMPACT SENSES. MOTIVATE BEHAVIOR.

ROSSETTI APPROACHES DESIGN AS A JOURNEY THROUGH ENVIRONMENT

The experience is choreographed from beginning to end. It connects people to eachother + to their surroundings.

By understanding the physical + emotional attributesthat make each project unique, we design spaces to createan intentional reaction at every level.

WE LAYER A HOSPITALITY APPROACH TO CREATE…

CELEBRATION. COMFORT. DELIGHT. EASE.

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ROSSETTI’S DESIGN APPROACH BEGINSWITH PARTNERSHIP.

TRANSFORMING IDEATION INTO ENVIRONMENT CREATION

Together with our client, we discover their vision through immersive workshops. Research + experimentation is merged with understanding + defining the experience based on the vision.

Our design inspiration is generated from a blend ofartistic + contextual ideas. We feel, live + imagine the experience before it’s manifested. The design story evolves through collaboration into concept narratives.

To meet the client’s strategic goals we then use our Return on DesignTM analysis. As a team we dare to go beyond functional + aesthetic to ultimately deliver value.

BEHIND THE CURTAINROSSETTI’S MAGIC

ROSSETTI has been creating highly motivatingexperiences for more than 45 years. The spark is created when we blend contextual design ideas withdemographic data to develop immersive environmentsthat delight your fans + customers. ROSSETTI’sresources include:

10+ YEARS OF METRICSUNIVERSITY OF MICHIGANSCHOOL OF KINESIOLOGY

LUKER ON TRENDSUNIVERSITY OF SOUTHERN CALIFORNIASPORTS INSTITUTE

DIGITAL FAB LAB

EXPERIENCE RESEARCH

RETURN ON DESIGN™ ADDS THE THIRD DIMENSION

When design goes beyond form + function it creates value. ROSSETTI’s unique Return on DesignTM approachbridges the gap between market + financial feasability reports + architectural design. It takes the guesswork out of which elements willadd value to your project because it’scustomized for your market, targetusers + business goals.

TECHNOLOGY DRIVES SOLUTIONSAs the vision flows from concept + into the built environment, technology is bringingthe future into the present with a variety of tools to:

DESIGN FASTERCOLLABORATE EASIERFABRICATE SMARTER SAVE CONSTRUCTION DOLLARS

Since 2006, ROSSETTI has been an industry leader in Building Information Modeling (BIM)to improve product delivery. We’re skilled at designing with the latest technology available,such as AutoCAD, 3D Studio Max, Revit, Rhino, Sketchup, + Paramentric Sightline Designer.This ability gives us the agility to work within a variety of design parameters, such as:

ARCHITECT OF RECORDDESIGN BUILD DESIGN COLLABORATION

ROSSETTI 160 WEST FORT, SUITE 400DETROIT, MICHIGAN 48226

T 313.463.5151ROSSETTI.COM