DIGITAL MEDIA RIO 2016a project for 100 million people

• 2.000 pessoas • 10% estrangeiros • 60 AFs

Equipe multidisciplinar

credits: alex ferro / Rio 2016 .

• diverse objectives • diverse opportunities • diverse perspectives • diverse desires

diversity

communications + service design

The experience: sense of live to as many people aspossible.

credits: alex ferro / Rio 2016 .

wireframe > layout > html > integration

methodology

designmethodology

pre gamesstrategy

olympic torch

games time briefing

digital properties

30 months of work

2013 2014 2015 - 2016

pre games: the 3 principles

credits: pixabay.com, findeight.com .

video mobile SNS

• previous experiences • communications scenarios • specific programs • viability / feasibility

1. investigation

2012 - 2014

31%

18%

51%39%

22%

39%

app web mobile desktop

london2012.com

4M pageviews

8M pageviews

torch relay

websites

• personas • brainstorming • user journey

2. definition

IOC

Olympics fansOlympics super fansSports super fansJournalists/Bloggers/MediaGeneral interest

personas

Rio 2016

CariocasRioBraziliansSouth americansBeyond the continent

• Games authority • “sense of live” (second screen) • acessible to all • spreadibility

briefing

games time: the 3 principles

credits: clipartpanda.com .

schedule & results

services andexperience

real timedata

Credits: alex ferro / Rio 2016 .

• 3 teams in 2 continents • creativity x technology • usability tests • google, bing, apple

3. prototype and development

4 usability tests in 15 months

second screen proposal

credits: ISOBAR .

• olympic data feed • 15.000 biographies • tests and fixes to the last minute • seo: 100K URLs

4. deliver

THANK YOUMarcelo Albagli24 jun 2016 .