Rapid Prototyping & UserTesting

Marieke McCloskey, Director of Research

May 28, 2015

Meal Planning and Grocery List Android App

Food Planner Android App

theoatmeal.com

get inside your users’ heads

Video: http://bit.ly/1dCgtpq

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Let me in! I want to do UX Research!

I’m a UX superhero! There are so many great

questions I can answer!

Idea generation & validation

● What are people using now? How are they using it?● What else are they using?● What works and doesn’t about our current system?● What do they need?● Does my idea meet that need?● Are we on the right track?

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Lean UX

Think

CHeckMake

● Show your prototype to your target users● Ask them to perform an activity ● Ask them to describe what they think would happen on

non-interactive elements

How to validate your ideas quickly

● Basic flow and key features● Breadth of offering● Menu items and link labels

What to test

But you can do so many other types of studies!

Current

Idea A

“I don’t know if I’d use the word configure...It doesn’t sound consumer friendly.”

“That’s really helpful, especially for people new to UserTesting”

What about prototypes and multi-channel?

“This is a little broad. I’d want to be able to learn more. ”

Video: http://bit.ly/1BuUCW0

Idea B

Misunderstood to be demographics

“It’s kind of all jumbled on one page, but it’s probably faster.”

“Seems like I could choose more than 1.”

“That’s really simple and the to the point. There’s really no better way of explaining that.”

“That would be really good.”“Not sure what this is”

Idea A V2

“I’d love to see what step I’m in. I have no idea how many steps it’s going to be.”

Video: http://bit.ly/1J9bs4I

“Do we really want people doing tests while they’re driving or on their bike. That seems a little dangerous?”

Idea B v2

“At home for sure, but will people be willing to take tests at work? I really don’t know.”

“Can you explain this? Is there extra cost involved? I would want to know if I’m going to be paying more.”

Video: http://bit.ly/1GK9xls

● People won’t provide feedback● We need the final visual design● It must be interactive

Common misconceptions

Use whatever you can make changes in quickly

Benefit of sketching: ● Collaborative ● Elicits feedback

Doesn’t have to be a sketch

Great Resource: Design Better And Faster With Rapid Prototyping - Smashing Magazine

Good: Testing 1x during project, ad hoc changes

testing design changes

Better: “3 on Thursdays”, frequent changes

testing design changes

Best: Rapid prototyping & testing days

testing design changes

How UserTesting Works

Diverse PanelScreen + Video Recording Cloud-based Console

1 hour laterMany at once

Unmoderated remote rapid design & testing

testing design changes

Full blog post: ww

w.usertesting.com

/blog/2014/12/04/launch-mvp

Challenge: Spend a day rapid prototyping● 10am: Sketch● 11am: Create a UserTesing account, set up study, and use

code “LeanProdMeetup” for 3 free credits● 11.30am: Run study with 2 participants during lunch● 1pm: Watch videos, discuss, make changes● 2pm: Run study with 1 participant ● 3.30pm: Watch videos, discuss, and make changes

Questions? Please contact me!

Marieke McCloskeyDirector of Researchmarieke@usertesting.com