Living environments Housing and products for all

Rama Gheerawo

Deputy Director,

Helen Hamlyn Centre for Design

Royal College of Art

IMPROVING LIFE

WHO IS DESIGN

FOR?

DESIGN

CENTRED

around

PEOPLE

PEOPLE

CENTRED

DESIGN

OUR METHODS

DESIGN

ETHNOGRAPHY

SEE

ASK

INTERPRET

See how people live

Ask them what they actually do

Make interpretations

Follow people around

Set people tasks

Experience their world

Capture emotions as well

THE PROJECTS

Indulgent bathroom beauty and ageing in the bathroom

Concept_tree

Concept_waterdrop

Kitchen Tales Redefining single living

Our Users: Their Kitchen Tales…

Malika, 31 Mrs. Milford, 86 Honie, 25

Helena, 27 Albert, 82

Jon, 35

Darren, 28 Betty, 75

Working with business

130 people-centred design projects

90 companies

3 million GBP invested by companies

We matchfund these projects

Real-life inclusive design

Design for Dementia Kitchens, Bedrooms and Care Homes

40

41

To be Replaced

42

43

44

45

46

47

www.bettercarehomes.org

OVER 120

OTHER

PROJECTS

FINAL

THOUGHTS

Going beyond stereotypes – seeing the

‘person’ not just the ‘user’

Photo: Katrin Trautner

A people-centred future!

physically

mentally

culturally

socially

spiritually

emotionally

People differ ..

www.hhc.rca.ac.uk

@HHCDesign @RamaGheerawo