V I L L E T I K K A

S T R AT E G I C D I R E C TO R , W E VO LV E F O R M E R LY S E N I O R F U T U R E S S P E C I A L I S T, N O K I A

T H E C O N F E R E N C E O N S O C I A L P RO D U C T D E V E L O P M E N T A N D C O - C R E AT I O N

J U N E 2 8 , 2 0 1 1 , P H O E N I X , A Z

RADICAL CO-CREATION

WHY

THE WORLD IS CHANGING FASTER THAN EVER BEFORE. NO KIDDING. A N T I C I PAT I N G A N D B E T T E R R E AC T I N G TO T H E C H A N G E H A S B E C O M E A C R I T I C A L C A PAC I T Y F O R E V E RY C R E AT I V E E N D E AVO R F RO M S E RV I C E D E S I G N TO P RO D U C T I N N OVAT I O N A N D U R B A N P L A N N I N G .

OUR FUTURE IS TBD BY: C L I M AT E C R I S I S , S O C I A L W E B , A RT I F I C I A L I N T E L L I G E N C E , S T E M C E L L S , P O L L U T I O N , PA N D E M I C S , S E N S I N G E N V I RO N M E N T S , R E C E S S I O N , P E A K R E S O U R C E S , S E N S O R I A L E N H A N C E M E N T S , P O P U L AT I O N G ROW T H , P OV E RT Y, M O B I L E AU G M E N T E D R E A L I T Y – A N D B Y M A N Y OT H E R M A J O R F O R C E S A N D D E V E L O P M E N T S .

THE GOOD NEWS: M A J O R C H A N G E A N D T H E F O RT H C O M I N G B I G C H A L L E N G E S T R A N S L AT E I N TO H U G E O P P O RT U N I T I E S TO C R E AT E N E W A N D B E T T E R WAYS O F L I V I N G A N D D O I N G B U S I N E S S .

DON’T CREEP – LEAP. “ W E C A N ’ T S O LV E P RO B L E M S U S I N G T H E S A M E K I N D O F T H I N K I N G W E U S E D W H E N W E C R E AT E D T H E M .”

– A l b e r t E i n s t e i n

WHAT

AIM FOR RADICAL INNOVATION.

INCREMENTAL EVOLUTIONARY

I N C R E M E N TA L C H A N G E K E E P S T H E W H E E L S RO L L I N G F O R T H E N E X T F E W M I L E S B U T M I G H T R E S U LT TO B AC K WA R D C H A N G E I N T H E L O N G RU N .

E VO L U T I O N A RY C H A N G E C R E AT E S S H O RT T E R M S U C C E S S – B U T O F T E N T H AT ’ S A L L I T H A S TO O F F E R A N D WO N ’ T TA K E YO U TO T H E N E X T L E V E L .

O N LY T H I N K I N G T H E U N T H I N K A B L E – A N D A I M I N G F O R R A D I C A L I N N OVAT I O N – C R E AT E S T H E C A PAC I T Y TO S TA RT A N E W E R A .

N E W E N A B L E R S

E X I S T I N G E N A B L E R S

N E W I D E A S

E X I S T I N G I D E A S

COMBINE NEW IDEAS & NEW ENABLERS. T H E S E C O M B I N AT I O N S O F T E N E M E R G E F RO M A C O L L A B O R AT I O N B E T W E E N L E A D I N G E X P E RT S F RO M D I F F E R E N T F I E L D S . R A D I C A L C O - C R E AT I O N D O E S N ’ T H A P P E N W I T H YO U R E V E RY DAY C O N S U M E R S O R E V E N PA S S I O N AT E FA N S . I T H A P P E N S T H RO U G H N E W J O U R N E YS TA K E N TO G E T H E R W I T H T H E M O S T I N T E R E S T I N G T H I N K E R S A N D D O E R S I N T H E F I E L D.

CONNECT AND COLLABORATE WITH THE “CRAZY ONES”. SEEK AND PLAY WITH THE EXPERTS WHO ARE ON THE CUSP OF CULTURAL, ARTISTIC OR TECHNOLOGICAL CHANGE – PEOPLE WHO DARE TO THINK DIFFERENTLY AND DEVELOP NEW IDEAS ABOUT FUTURE AND ACTIVELY EXPERIMENT WITH NEW MEANS TO GET THERE.

ARTISTIC EXPLORATION RADICAL

CO-CREATION

HOW

OPEN COLLABORATIVE PROCESS > MULTIPLE ENTRY POINTS FOR RADICAL CO-CREATION:

PROBLEM & INSIGHT DEFINITION

IDEATION & CONCEPTING

EVALUATION & ITERATION

KEEP IT OPEN AND COLLABORATIVE FROM THE VERY BEGINNING. T H E M O R E YO U DA R E TO C O L L A B O R AT E A N D T H I N K D I F F E R E N T LY AT T H E B E G I N N I N G O F YO U R P RO C E S S , T H E B E T T E R C H A N G E S YO U H AV E F O R C O M I N G U P S O M E T H I N G G E N U I N E LY D I F F E R E N T. R A D I C A L C O -C R E AT I O N I S O F T E N S K E W E D M O R E TOWA R D T H E F I R S T P H A S E S O F T H E D E V E L O P M E N T P RO C E S S .

CASE: CHANGE CONNECTIONS & NOKIA

N O K I A ’ S S O C I A L I N N OVAT I O N I N I T I AT I V E I N 2 0 1 0 B RO U G H T TO G E T H E R L E A D I N G E X P E RT S O N S O C I A L I N N OVAT I O N F RO M VA R I O U S F I E L D S – H AC K E R S , D E S I G N E R S , E N G I N E E R S , P O L I C Y M A K E R S , AC A D E M I C S , I N N OVATO R S , S O C I A L E N T R E P R E N E U R S , E T C – TO E X P L O R E T H E E M E R G I N G O P P O RT U N I T I E S F O R M O B I L E I N F O R M AT I O N A N D C O M M U N I C AT I O N S T E C H N O L O G Y TO H E L P P E O P L E TO B E T T E R T H E I R L I V E S .

FIRST: EXPERT WORKSHOPS TO IDENTIFY ISSUES AND OPPORTUNITIES F I R S T W E RU N WO R K S H O P S W I T H T H E E X P E RT S I N C O L L A B O R AT I O N W I T H T H E F E A S T – S O C I A L I N N OVAT I O N C O N F E R E N C E TO R E D E F I N E T H E V I E W P O I N T S TO T H E M A J O R G L O B A L I S S U E S A N D I D E N T I F Y N E W F O C U S P O I N T S .

SECOND: OPEN INNOVATION ONLINE PLATFORM FOR IDEATION T H E N , W I T H N E W F R E S H F O C U S P O I N T S , W E I N V I T E D A B ROA D E R C O M M U N I T Y O F S O C I A L I N N OVATO R S A N D E X P E RT S TO E VA L UAT E T H E T H I N K I N G , S U B M I T T H E I R OW N I D E A S F O R N E W S O L U T I O N S , A N D C R E AT E N E W C O N N E C T I O N S B E T W E E N T H E S O L U T I O N I D E A S .

THIRD: STRATEGIC OPPORTUNITY MAP AND NEW SOLUTION IDEAS A F T E R T H E O P E N I D E AT I O N P H A S E T H E O P P O RT U N I T Y A R E A S W E R E M A P P E D A N D S O L U T I O N I D E A S S Y N T H E S I Z E D TO P ROV I D E A N E W WAY O F T H I N K I N G A B O U T T H E P O S S I B I L I T Y F O R M O B I L E I N F O R M AT I O N A N D C O M M U N I C AT I O N S T E C H N O L O G Y TO B E T T E R L I V E S O F P E O P L E .

FOURTH: DEVELOPING SOLUTIONS WITH END-USERS T H E S T R AT E G I C O P P O RT U N I T Y M A P P I N G A N D S O L U T I O N I D E A S G AV E A S TA RT I N G P O I N T F O R T H E D E V E L O P M E N T O F AC T UA L S O L U T I O N S I N C O L L A B O R AT I O N W I T H T H E E N D - U S E R S A N D C O M M U N I T I E S .

WHY

HOW WHAT

RADICAL CO-CREATION