Seven Square Inches of Gold

A Guide to Maximizing the Effectiveness of Your Business Cards

Plain vanilla

Variations on a traditional design

Addition of color, graphic element

Addition of strong color, graphic elements

Addition of strong color, graphic elements

“Over-done,” hard-to-read cards

Use of photographs

Use of photographsBe careful what you use!

Beware of easily available, free cards

“Guessing game”

Fold ‘emFold ‘emFold ‘em

Uneven horizontal fold

Front panel

Back panel

Inside panel

Uneven vertical fold

Eight-panel folded brochure

Vertical book fold

Front panel

Inside panel

Back panel

Use of available space

Front panel Back panel

Front panel

Inside panel

Use of available space

Front panel

Back panelBack panel

Front panel

Creative uses

Front panel

Front panel

Back panel

Back panel

Creative devices Front panel

Back panel

Unconventional size: 2-3/4” x 1-1/16”

Unconventional size: 3-1/2” x 1-3/4”

Front panel Back panel

“cutout” cornerTranslucent parchment paper, printed on reverseto show through

If you’re r-e-a-l-l-y into business cards…

www.ibccsite.com

And finally, business card origami…

Flapping bird

Jumping frog Ram

Business Card Origami – The Ultimate Guide Cube