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How might we make the metro the preferred form of travel when you're
inconvenienced by a broken bike?
A service that fixes broken bikes
and provides cyclists with a
metro ticket while their bike is being
fixed at metro station.
• 24/7 availability of service !• Quick service !• Fits & provides alternate travel
plans !• Ease of bargaining, finding a
good deal
VALUE FOR CUSTOMER
• Create a positive brand association between Metro & cyclists
!• Extending Metro brand into
local station areas !• Create a positive experience
for non-metro or reluctant users
!• Increase passengers !• Increase use of bike cellars
VALUE FOR METRO
http://ciid.dk/education/portfolio/idp14/courses/service-design/projects/quick-fix/