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c a p a b i l i t i e s a n d p e r s p e c t i v eA G E N C Y O V E R V I E W
W W W . P U M P H O U S E C R E A T I V E . C O M
Pumphouse Creative is a lean, no-nonsense
communication design firm located in the
heart of Dallas’ Deep Ellum. Three elements
define our approach:
:: ability
:: grit
:: experience
:: top line
world headquarters
DEEP ELLUM – Pumphouse Creative’s
We are a performance-based company.
Sure, we love what we do, and it is a great
way to make a living. But charm and 50¢
will only get you a phone call around here.
Everyone at Pumphouse Creative delivers a
high level of quality, creativity and attention
to detail, or they wouldn’t be here.
:: ability
WE AREWHERE THE RUBBER MEETS THE ROAD
Isn’t glamorous, and can’t be measured,
bought or sold. There are no award
shows honoring it. The same goes for
the creative process if you are taking
it seriously.
Our work is a culmination of concerted
effort, crit ical assessment and reworking
our creative product until it is on target.
:: grit
don’t pick up the tools.if you DON’T LIKE gettin’ your hands dirty,
Know-how can be measured not only in years,
but also in diversity. Our work has led us
through agencies of every size and shape.
We’ve worked on everything from national
print advertising in publications such as
The Wall Street Journal and Rolling Stone to
National Promotions and Web Rollouts. This
ain’t our first big rodeo. So check out some of
our work on the following pages, and give us a
call if you want the full story.
:: experience
the boots look pretty.the spurs ain’t there to make
::ClientDrive The Foundation
::DisciplineBrand Development, Web Design
::DeliverablesWeb, Direct Mail
::BackgroundWe were approached to help brand & create a web site for
a for profit enterprise which also serves as a fund raising
resource for school districts. For each online driving school
enrollment a portion of the proceeds goes to the student’s
school district.
::ApproachThis project was equal parts database design, art direction
and ensuring web architecture usability. The target was not
so much young people, but parent’s of young people who
would be enrolling their children.
::ResultsOur client has been overwhelmed with enrollment and
the database has saved the client labor in tracking which
school districts are due funds. Thanks to both our creative
combined with the strength of the business concept, we
have been busy rolling this out into 15 school districts in
the Dallas Fort Worth area.
::ClientSociety of Petroleum Engineers/ATCE
::DisciplineEvent Promotion
::DeliverablesPrinted Collateral including Conference Program, Exhibitor
Prospectus and Attendee Flyer
::BackgroundFor the past 87 years, ATCE has been the leading technical
conference in the E&P world, bringing together emerging
technologies; state-of-the art innovations; leading-edge
companies and organizations; and thousands of engineers,
scientists, managers, and executives each year.
::ApproachJust a few of the challenges in working with SPE are
continually leveraging the SPE brand, separately promoting
their various conferences, and keeping each conference
fresh from year to year.
::ResultsWe are currently in our sixth year of designing and producing
the marketing collateral for this SPE conference and several
others, including the Offshore Technology Conference. Our
clients have been consistently happy with our efforts, and
they continue to reward us with bigger and better projects.
::ClientCaesars Entertainment Corporation
::DisciplinePrint Collateral, Point of Sale
::DeliverablesDuratrans, Posters & Banners
::BackgroundOne of the largest entertainment, hotel & gaming
companies leaned on Pumphouse Creative to deliver
some top-notch grand opening materials for their
Tunica property.
::ApproachThis project was an exercise in following graphic standards
while keeping the creative fresh. The rewards message
has it’s own creative dialogue which we used in the
Tunica location.
::ResultsThis project was a last minute hail mary and Pumphouse
caught the ball and ran with it. We had a little over a week
to take 65 collateral pieces from design to production-ready
files. We’ll call this one a touchdown and we even ran it in
for two points. +
::ClientBlackBerry (Integer Group)
::DisciplinePromotional Advertising
::DeliverablesPrint Advertising, Point-of-Purchase
::BackgroundThis concept was presented to BlackBerry for a promotion
in which the consumer received a free iPod shuffle with the
purchase of a BlackBerry 7520.
::ApproachBlackBerry’s core market is very corporate, but the iPod
giveaway presented an opportunity to have a bit of fun.
Juxtaposing the usually conservative BlackBerry brand
with the far “funkier” culture of the iPod brand seemed
like the perfect solution. Kari Luna from Happy Little Atom
came up with a headline, and we kicked it up a notch with
the perfect visual.
::ResultsThis was a very successful promotional concept and we have
to give full credit to the creative marketing staff at BlackBerry
for taking a chance. Our visuals and headline added the
finishing touch that helped BlackBerry increase sales of their
7520 device, and loosen up a lot of ties in the process.
::ClientCarlson Restaurants/T.G.I. Friday’s International
::DisciplinePromotional Advertising, Web Design
::DeliverablesRadio, Television, Point of Purchase Materials, Menus, Web Sites, Bar Materials, Novelties
::BackgroundFor the past three years PumpHouse Creative has been working with T.G.I. Friday’s International on a wide variety of promotions and initiatives.
We’ve come up with concepts and designs for annual promotions including, New Year’s, FIFA World Cup, Super Bowl, Halloween, Carnival, Holiday, Mother’s Day, Father’s Day, Thanksgiving, St. Patrick’s Day, Fourth of July…you get the picture, if it’s a holiday or a celebration, we’ve done it.
We’ve also launched new Menu and Bar initiatives including Small Plates, Friday’s Speaks Italian, Party Platters, Tex Mex, Mojito Madness and co-promotions with Diageo on Smirnoff Vodka as well as Jose Cuervo Tequila. And, we’ve also helped keep all of this creative as well as sensitive internal documents available to a world-wide franchisee audience in real time thanks to a secure online ftp managed by us.
::ApproachBetween Scott Benton’s slick style and Mark Roberts’ out-there creative executions Pumphouse Creative focuses on delivering diverse creative, which still carry’s T.G.I. Friday’s brand narrative.
::ResultsOur relationship with T.G.I. Friday’s has flourished into a great partnership. In addition to creative promotions and launches of new initiatives, the PumpHouse team has been invited on several in-house brain storming sessions to provide our unique perspective on their amazing brand.
::ClientSouthland Corporation (Integer Group)
::DisciplinePromotional Advertising
::DeliverablesPoster, Counter Card, Change Mat, Static Cling, Dangler
::BackgroundThe Integer Group came to us for help with these promotional
materials for 7-11’s VCom automatic teller machines. The
VCom is like an ATM on steroids, and the goal of this point-
of-purchase was to let H&R Block consumers know they could
cash their tax refund checks at any VCom location.
::ApproachThe goal was to come up with point-of-purchase that
conveyed the look and feel of commerce and, most
importantly, conveyed the message in a legible,
concise manner in both English and Spanish.
::ResultsSince we were working for another agency on this project,
we have not been privy to any quantifiable data. The
feedback on the aesthetic aspect of the work has been
very positive and the design was repurposed for use on a
similar promotion with JacksonHewitt. So we must have
done something right.
::ClientWilliamson-Dickie
::DisciplineConsumer Promotion
::DeliverablesStandee, Banner, Poster, Counter Card, Shelf Talker, Tear Pad
::BackgroundIn this annual promotion, workers are nominated via a write-in
essay, and the hardest-working of the bunch is selected for
the perfect blue-collar prize package. This year, the package
included a truck, a custom motorcycle from BMC Choppers, and
a trip to Vegas for the Pro Bull Riding Championship, along
with a dozen lower-tier prizes.
::ApproachWe wanted to portray the worker in the art, but realized
that photography would be too specific. After a little head
scratching, we came up with the silhouette of the worker with
the tool box. We also wrote the headline, which definitely
passes our standard of “shorter is better”, and effectively
communicates the idea behind the promotion.
::ResultsDickies loved this artwork so much they boosted it for the look
and feel of the microsite. The client was also thrilled that we
were able to design and produce the entire promotion in about
three weeks, enabling them to make their “insane” in-store
deadline. As the promotion is still in progress, there aren’t any
numbers on store participation or submissions, but Dickies is
expecting a very solid result.
::ClientLone Star Beer
::DisciplineEvent Marketing
::DeliverablesPrint Advertising, T-Shirts & Website
::BackgroundIn the ‘60s, ‘70s, and ‘80s, Dallas had its own personal
version of American Graffiti on Forest Lane in North Dallas:
a place for teens to cruise, show off their car, sneak a beer,
maybe get lucky in love.
We partnered with Lone Star Beer to recreate the good ‘ole
days for just one night on June 4.
::ApproachThis is one of those kid-in-a-candy-store projects and we
ran with it. The creative is retro-70’s with a hot rod look
that will never go out of style. Lone Star was a perfect
partner on this event and they helped knock this event out
of the park.
::ResultsPumphouse Creative probably put on one of the largest car
shows in Dallas for 2011. We had over 1,000 cars and well
over 3,500 spectators according to The Dallas Observer. The
sponsors were happy, we were happy and the spectators
were beside themselves. We will do this again soon!
saturday • october 15 • 2011
::ClientTriumph Motorcycles, USA
::DisciplinePromotions
::DeliverablesPrint Advertising, Web Key, Web Site
::BackgroundAt the heart of Triumph’s philosophy is a firm commitment
to developing truly unique motorcycles that are distinctive
in looks, design and performance. Triumph’s aim is to craft
motorcycles that deliver a great riding experience through
the fusion of a well-balanced, easy to handle chassis and
strong, flexible engines. The result is an inspiring range of
motorcycles delivering intelligent, usable performance
::ApproachTriumph’s came to us because of our experience with
promoting Rockers vs Mods Dallas wanting a promotion
aimed at the Cafe Racer crowd. We were asked to merge the
heritage with new technology with the Triumph brand. This
promotion has a web-key included with instant win prizes.
The consumer simply puts the Triumph-style key into their
computer and they could instantly win very unique cafe
bike to gear to admission to special events. Triumph gathers
a bit of information and drives people to special test drives
at participating dealers around the U.S.
::ResultsOur client is happy with the creative and we are in currently in
production with the web-keys, photo shoot & web site.
::ClientWilliam Noble Rare Jewels
::DisciplineCatalog Development
::DeliverablesPrint & Web Catalog
::BackgroundWilliam Noble is a high-end jewelry store, specializing in
rare, estate and historically significant jewelry. In addition
to their annual holiday catalog, they wanted an online
version to work with their existing web site.
::ApproachPumphouse Creative worked together with Olga Arseniev
Creative to design the look and feel of the print catalog.
The jewels were the focal point of the piece, and were the
only design elements utilized in the interior of the catalog.
We executed all of the layout, in addition to extensive
color correction and retouching. The online version of the
catalog was built in Flash to allow complete control of
design, typography and color.
::ResultsBoth the printed catalog and the online version were
very successful. So much so that we have been selected to
present concepts for the next season’s catalog. If you’re in
the market for a 70-carat diamond necklace, look for our
work in your mailbox.
::ClientNokia Theatre
::DisciplineEvent Promotions
::DeliverablesCapabilities Brochure
::BackgroundNokia Theatre, in addition to being a great concert venue,
features outstanding amenities for hosting small trade shows,
product rollouts and other corporate events. This brochure was
designed to sell those capabilities to meeting managers and
other potential corporate clients.
::ApproachThe client supplied us with a list of the venue’s amenities
and some photography of the facility, and very little else.
We used the distinctive architecture of the building to
drive the design, giving it a clean and open look that
meshed well with the photography of the venue, our
primary visual elements.
::ResultsThe client was thrilled with this piece, feeling that it
both captured the spirit of the venue and met their
communication needs. A senior executive at Anschutz
Entertainment, the theater’s parent company, stated that
it was one of the best looking pieces produced for any
of the Anschutz venues — a huge compliment for us.
::ClientLiveNation / House of Blues
::DisciplineDesign, Marketing & Web Design
::DeliverablesBrochures, Print Collateral Concierge Membership Card
& Web Site
::BackgroundThe House of Blues grew out of founder Isaac Tigrett’s love
for the unique American art form known as the “the Blues”.
Weaned on this music during his early childhood in Tennessee,
one of Isaac’s goals was to introduce the world to the music
of the rural south, including the Blues, Rhythm and Blues,
Gospel, Jazz and Roots-abed Rock & Roll.
::ApproachAs a retainer client we had very busy periods and a few lulls
in the work. During one of these lulls we developed this
concierge program as an unsolicited project for the House
of Blues. We know their business very well and the current
concierge relationships were developed ad hoc and we felt
it was important to formalize these critical connections.
This has a simple points system rewarding concierges
with meals, tickets and events which they can either use
themselves or pass along to their clients.
::ResultsPumphouse Creative presented these layouts over six
months ago and they are making their way through the
upper echelons of Live Nation. Cross your fingers for us!
::ClientSotherby Homes, a Shaddock Company
::DisciplinePromotions, Brand Advertising, Kiosks
::DeliverablesPrint Advertising, Collateral, Web & Event Marketing
::BackgroundBecause Sotherby has over 40 years in the industry,
the marketing director was looking for a fresh approach
to selling homes in an increasingly tough market.
::ApproachWe analyzed Sotherby’s business with fresh eyes and came
up with some unique solutions. To start with, we hired
a real estate agent as a consultant to help with initial
brainstorming. With his help, we developed a strategy that
involved new technology as well as traditional media.
The end result was an innovative promotion which utilized
the strengths of technology, emotional appeal, traditional
media and brand messaging.
::ResultsThe client was so pleased with our promotional ideas,
they had us develop a consumer campaign. The realtor
promotion will roll out next year, and by all accounts it
is far superior to anything they or their competitors have
come out with to-date.
LIVE LARGE SELL BIG: See Sotherby Homes Sales Consultant for complete details. Not valid with any other o�er or previously written contracts. Sotherby Homes “Sell Big, Live Large” promotion good only on a Sotherby home sold in the Dallas/Fort Worth area between March 1, 2007, and April 30, 2008. Sotherby Homes Realtor Incentive Card to Sales Consultant prior to the signing of the contract. Sotherby Homes reserves the right to terminate program or change rules at any time. Prices, plans, dimensions, features, speci�cations, materials or availability of homes or communities are subject to change without notice or obligation. Copyright® 2006 Sotherby Homes - All Rights Reserved.
THE SOTHERBY PETER ISLAND VIRGIN ISLAND TOUR PROGRAM: Only eligible to licensed realtors in the Dallas/Fort Worth area. Realtor® must register client utilizing the Sotherby Homes Realtor Incentive Program card at �rst visit. O�er only available on homes that close between January 1, 2007 and December 31, 2007. All prices subject to change. In the event of co-op sales, both realtors will receive credit for 1/2 sale. Realtor® investor sales are not eligible for program, this program cannot be redeemed for cash. Travel destination subject to change without notice. Sotherby Homes has the sole discretion to cancel or change the promotion at any time without notice.
WIN: Sell and close four Sotherby Homes in 2007 and you will drive away in the ultimate realtor car, a 2008 Mercedes GL450*.
ALSO, $500 above your percentage will be added to your Sotherby Realtor Rewards card immediately upon your first closing!
PLACE: This year, sell and close two Sotherby homes and win a trip for two to the Virgin Islands in 2008!
AND, when your office is in the top 10 for net sales within the promotion period, your Office Manager or Broker also qualifies for a trip for two!
SHOW: Recieve your reward card with $100 on it upon your first showing of a Sotherby Home.
PLUS, for each additional showing we will add $100 to your card**!
Go to www.sotherbyrewards.com to see your
standings and enter for additional points and rewards.
Realtor Incentive ProgramThis card is your ticket to the good life!
::ClientInnovation Medical
::DisciplineWeb Design
::DeliverablesWeb Site Design, Content Management System
::BackgroundThe purpose of Innovations Medical is to provide their
patients with the best treatments available for skin care,
body shaping, and other cosmetic procedures. They are
often one of the first practices in the nation to offer
new technological advances in body shaping and skin
rejuvenation. Chief of Staff, Dr. Bill Johnson, has been
serving the Dallas / Ft. Worth community since 1984.
::ApproachThis website for a North Texas aesthetic medical practice
went from 25 to almost 100 pages of content in a little over
a month. Along the way, we implemented a custom content
management system, integrated their library of over 75
videos into the site via Google Video, implemented a custom
SEO management system which allows their 3rd party SEO to
edit site meta tags right in their web browser, and developed
a site search function which uses those meta tags to deliver
Google-style search results on any page in the site.
::ResultsSince this redesign, their bounce rate has dropped by 30%
and stayed down.
::ClientElk Corporation Roofing Products
::DisciplineCollateral Design
::DeliverablesPocket Folders, Sell Sheets, Installation Instructions,
Warranty Cards and Product Brochures
::BackgroundElk Corporation is a well-established building products
company with a legacy of product innovation, quality,
reliability and unmatched beauty in all of their building
products. Pumphouse Creative has maintained a long-
standing relationship with Elk Corporation, designing and
producing print materials for many facets of their business.
::ApproachThis was a large project that required diverse skills to
complete successfully. From project management and
print production, to old-school typesetting and a bit
of design, we utilized our talents to complete this job
on time and within budget.
::ResultsUpon completion, the response was so favorable that
Elk asked us to develop a similar packet for their Peak
Performance Contractor program.
Our experience has given us insight into
when it’s best to use finesse and when to
crack the ball for all it’s worth. Following
is a brief overview of our long, dubious
illustrious careers.
:: who we are
Work History:Pumphouse Creative – Dallas, TX Principal, June 1998 to present
Freelance Designer – San Jose, CA/Dallas, TX August 1996 to May 1998
The Promotion Network – Dallas, TXArt Director, January 1996 to July 1996
AvreaFoster, Inc. – Dallas, TXDesigner, June 1994 to December 1995
StatCat, Inc. – Dallas, TXProduction Artist, May 1992 to May 1994
StatCat, Inc. – Dallas, TXIntern, October 1991 to April 1992
Brand Experience:adidas, American Airlines, BankOne, Baylor Hospital, Caterpillar, Community Coffee, Dickies, Dr Pepper, First USA Bank, Footaction, Frito-Lay, Gatorade, Imprimis Group, JCPenney, MadMan Lures, Nike, Nokia, Nokia Theatre, Nortel, Pepsi, Sara Lee, Society of Petroleum Engineers, STRINCO, Suiza Foods, Utilicorp United, W@P Forum, Word Publishing.
Strengths:“The ability to keep working on projects long after everyone else has given up hope. A psychic eye for typography. Faith in my own convictions.”
Career Highlights:Two years helping Michael Cory design and produce catalogs for Footaction. Working with John Norman on international ads for adidas. Every time I get a thank-you letter from a truly satisfied client. Working my way from print to interactive design and back again.
Personal:Born in Dallas. Raised in Dallas. Lives in Dallas. Thrown out of Catholic school in the 4th grade. Dropped out of freshman year at SMU to become a graphic designer. Became a graphic designer.
Uh Huh’s:Photography. The cello. Hemmingway. Cormack McCarthy. 1963 Jaguar XK-E. Greene & Greene. Miles Davis. Anything post-modern and Japanese.
What Scott Likes Most About His Career:“That my work has continued to improve over the years and has consistently met or exceeded the expectations of my clients. Overall, I think I’ve had a positive impact on the brands that I’ve had the opportunity to influence. Last but not least, as my uncle used to say, it beats the hell out of selling insurance.”
Scott BentonPrincipal
Work History:Pumphouse Creative – Dallas, TX Principal, August 2005 to present
LCR Group – Dallas, TXAccount Director, December 2004 to July 2005
Square 1, Inc. – Dallas, TXAccount Director, January 2003 to November 2004
M/C/C, Inc. – Dallas, TXAccount Manager, September 2000 to December 2002
The Richards Group, Inc. – Dallas, TXAccount Supervisor, December 1998 to August 2000
Moroch & Associates – Dallas, TXAccount Executive, July 1995 to November 1998
Brand Experience:7 UP, Baylor Healthcare Foundation, Centris Information Services, Corona Extra, Corona Light, Cube Solutions, Dave & Buster’s, Direct Energy, Dr Pepper, Galaxy Aerospace, Hummer, McDonald’s, Metro PCS, Modelo Especial, Negra Modelo, Netier Technologies, Oldsmobile, Pacifico Clara, Schweppes, Star Ranch, US Dialtone, Valor Telecom.
Strengths:An innate ability to appraise a situation and see the possibilities for my clients. Understanding that there is more than one solution for every problem.
Career Highlights:Garnered national television and public relations exposure for Corona Extra with placement in Super Bowl XXXIV (2000).
Personal:Born and raised in Houston, Texas, and proud of it. Likes to jump out of planes and race heavily modified cars. Doesn’t take himself or life too seriously.
Uh Huh’s:Really good audio gear, German cars, speed and lucky breaks.
What Bruce Likes Most About His Career:“That my industry changes and evolves as frequently as the human condition. That no two clients are the same and that I’m not panhandling on the street.”
Bruce McElroyPrincipal
Work History:Pumphouse Creative – Dallas, TX Principal, June 2003 to present
Square 1, Inc. – Dallas, TXStudio Manager, March 2001 to June 2003
DDB Dallas – Dallas, TXStudio Manager, August 1998 to March 2001
Barnes Brand Advertising – Seattle, WAArt Director, June 1997 to August 1998
The Promotion Network – Dallas, TXStudio Manager, December 1995 to June 1997
Fuqua & Eyre – Dallas, TXDesigner, November 1993 to December 1995
The StatCat/CatPak – Dallas, TXProduction Artist, June 1992 to November 1993
Boykin & Roberts – Dallas, TXOwner, October 1991 to November 1993
Brand Experience:ABC Radio, AMD, American Airlines, Arizona Jeans, Bronco Bowl, Cingular, Dallas Mavericks, Dallas Morning News, Dave & Buster’s, Dillard’s, Dr Pepper, Elk Roofing, ESPN, Excel Meats, The Family Place, Footaction, Frito-Lay, The Gambrinus Corporation (Corona and Shiner Bock), Gatorade, Hampton Hotels, Icehouse Beer, In-N-Out Burger, JCPenney, Kraft Foods, Lender’s Bagels, Mary Kay, McIlhenny,
Midway Games, Miller Beer, Minute Maid, Nike, Nokia Theatre, Pacific Bell, Pepsi, Philip Morris, Phillips Petroleum, Pizza Inn, Sapporo, Southland Corporation, Suiza Foods, Tyson Beef & Pork, United Distillers & Vitners, Utilicorp United, VHA Healthcare, Vignette, Whataburger.
Strengths:“I do two things: Tell you what I’m going to do, and then do it.”
Career Highlights:Concepted Smirnoff’s “The Russians Are Coming” promotion for Barnes Brand, which placed an actual Russian MiG 17 Fighter jet in bar locations.
Personal:Reared in Tacoma, Washington, and left as soon as humanly possible. Lives in a historic home, built in 1918, and drives obsolete vehicles.
Uh Huh’s:My Maida, urban mountain biking, fiddling on machines, live music & dead writers.
What Mark Likes Most About His Career:“I constantly get projects that force me to explore areas outside my comfort zone.”
Mark RobertsPrincipal
Give us a shot
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