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Productdesign:
Goal: Have students find their
connection between art and
themselves through the creation of their
own brand
the
brand
within
gettingstarted
STEP 2: CREATING A BRAND
STEP 9: Product Marketing
STEP 8: LOGO DESIGN
STEP 7: PRODUCT PRICING
STEP 6: MAKE A PROTOTYPE
STEP 5: MATERIALS & TOOLS
STEP 4: SKETCHED IDEATION
STEP 3: WRITE A PROPOSAL
STEP 1: MEET THE ARTIST
CLICK HERE FOR RUBRIC
Quote:“I am always doing that which I can not do,
in order that I may learn how to do it.” - Pablo Picasso
5 tips for creating a brand1. KNOW YOURSELF2. KNOW YOUR CUSTOMER3. BE AUTHENTIC4. HAVE FOCUS5. MAKE SOMETHING YOU WOULD USE
write a DESIGN PROPOSAL
Each section will be typed in a Word Document
intr
oduct
ion
pro
ble
m
rese
arc
h
task
s
managem
en
t
concl
usi
on
refe
rence
s
Insp
irati
on s
tuff
introduction
State the objective of the project. Explain your product and the why you feel a need to create it. Consider the story you telling about yourself through your product. Discuss the need for and value of the project in the context of a customer’s need, including any relevant background. Also, describe the knowledge and skills acquired in earlier course work that plays major role in the problem formulation and problem solving. Clear and concise description of the project goals is important. (1/2 page)
problem
Identify the requirements, specifications (or standards, rules, or regulations), and limits of the project around the root cause of the problem. Make sure the design requirements must be measurable. If applicable, description of the sustainable design related to the project and solutions would be beneficial. (1/2 page)
Summarize the search and research results of the existing products or technologies with references. Describe their advantages and disadvantages in the perspective of the design requirements of the project. Find the main technological point that serves as the main reason why the proposed project is important and solves the problem.
research
tasks
Describe the scope of your expected work, including works to be completed, tasks to be conducted. Do not list or describe different tasks. Instead, the task description should follow the order of the project progress or the order of components of the project. Also, here describe deliverables, which means you have to clearly declare what you will give your customer such as prototype, schematics, manual, etc. (3/4 page)
management
Describe of timeline and milestones. Detailed description of task assignment must be presented. Also describe rough budget, and resources and facilities needed and, if there is any, request to department or class. Mention here safety concerns and/or engineering ethics relevant to the project. (3/4 page)
conclusion
Conclude by rephrasing the problems and needs and benefits of the project. Also rephrase the objectives of the project. Then, summarize the engineering approaches and alternative solution ideas. State briefly on costs and timeline. (1/2 page)
references
Be sure to include links to any inspirational sites that helped you with your product ideation. Pinterest is a good place to look!
GET THE IDEA ON PAPER Sketch it out and record any describing words in
your sketch (i.e.: color, texture, transparency) Don’t settle for your first design :
MORE OPTIONS = STRONGER IDEAS
CHOOSE YOUR MATERIALS & TOOLS
Consider elements such as color, texture and thickness when looking at materials
STORE SOURCES:Home Depot Michaels Wal-Mart
Will you need to sew? Will you need to design digitally? Will you need hand/machine tools?
6. Make a prototype
Market your product and tell your story
Think about your unique story, and how you can tell it to your desired audience. You’re now a part of the maker movement-
you’ve taken an idea and made it real. You’ve refined and tested it, and now you’re offering it to the world.
CLICK THE ICONS BELOW TO CHECK OUT THESE ONLINE MARKETPLACES!