After doing my primary research on a variety of people the majority of answers for ethnicity, gender, geological background and social background were even, however I found that the majority of the people who didn’t vote were within the 18 to 25 age range and decided that it would be the best focus point for the billboard. Some reasons they gave was; that they didn’t know how to register They didn’t bother They have no effect, are invisible Have been turned off voting because of

they're current situation

Primary Research

Source 1The Independent

Source 2Times Higher Education

Secondary Research

The message of the ad will be `your vote. your voice’I will represent this by giving the audience a choice as this will come across as more friendly and not forced.

Target audience: 18 to 24 year oldsI will target them by focusing on topics that effect them. One of the main things they are concerned about are the university fees.I am going to touch this subject because almost everyone aged 18-24 has had their views on the university fees.

Adverting standards authoritythe ASA is an organisation that deals with complaints made about an advert. They have the ability to make a formal complaint to the company/organisation, order them to change/edit the ad to make it suitable or completely remove it from being shown publiclyI will not be breaking any copyright rules as all the images will be of my own. The ad will not feature any explicit content that may offend some people. It will be suitable for all ages. No misleading advertisement will be used to promote my ad and to improve popularity.

2010

2015

#Your Vote. Your Voice

Have a say on your future.Vote during the elections and make a difference this MAY

University fees may rise again!