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Presentation Design
Written and Presented byMichael Evanchan
?
?What does ‘design’ make you think of?
?Architecture?
?Interior Decorating?
? Designer Clothes?
?Creativity?
?Simplicity?
?How about
presentations?
?So what is design?
“Design is thinking made visual”- Saul Bass
“Design is thinking made visual”- Saul Bass
Graphic designer and filmmaker Saul Bass came up with this simple definition of what design is…
“Design is thinking made visual”- Saul Bass
…which is how we will define it.
“Design is thinking made visual”
1
“Design is thinking made visual”
1
First, we will learn how to think like a designer.
“Design is thinking made visual”
1
We will learn that everything a designer does is intentional.
“Design is thinking made visual”
1
We will also find out what The White Stripes can teach us about creativity…
“Design is thinking made visual”
1
…and where a designer’s focus should always be.
“Design is thinking made visual”
2
“Design is thinking made visual”
2
Next, we will learn a few principles on how to design visually…
“Design is thinking made visual”
2
…about signal vs. noise…
“Design is thinking made visual”
2
…how to think like a director…
“Design is thinking made visual”
2
…and about space, unity and contrast.
“Design is thinking made visual”
2
…and about space, unity, and contrast.
“Design is thinking made visual”
2
…and about space, unity and contrast.
A few more thoughts before we get started.
Design should be first…not last
Design should be first…not last
Design is not just aesthetics…it’s about solving problems
Design is not just aesthetics…it’s about solving problems
Design should not be noticed
The success of a football team is largely dependent on the offensive line.
Their job is to protect the quarterback.
It’s a thankless job, one that only gets noticed when they fail.
Design is the offensive line of a presentation.
When it is good, it goes unnoticed. When it’s bad, it is obvious (and frustrating).
To be successful in life and business, you need to be able to spread your ideas.
To spread your ideas, you need a clear, elegant, well thought-out presentation.
Which means…
To succeed as a presenter you must think like a designer.
Which means…
Design Thinking
All design really is…
Creating ideas
Planning Creating
Practicing
Presentation Design Time Allocation
Planning Creating
Practicing
Presentation Design Time Allocation
Idea creation happens during the planning stage of the presentation.
Planning Creating
Practicing
Presentation Design Time Allocation
Which is often overlooked.
Planning Creating
Practicing
Presentation Design Time Allocation
But it is where good design is created.
Planning Creating
Practicing
Presentation Design Time Allocation
The most effective brainstorming is done away from the distractions of your desk.
Embrace constr
aints
Embrace constr
aintsConstraints are also an important part of creating ideas.
Embrace constr
aintsWhen you have the world at your disposal, you can often get overwhelmed with options.
Embrace constr
aintsExperts call this ‘decision paralysis’ and it hurts creativity.
“Deadlines and constraints make you creative…”
- Jack White
“Deadlines and constraints make you creative…”
- Jack White
Jack White, the lead singer for “The White Stripes” has used constraints to create 6 albums, with 26 singles, make 14 videos, get nominated for 9 Grammys and win 6 of them.
“Deadlines and constraints make you creative…”
- Jack White
Here are a few examples:
“Deadlines and constraints make you creative…”
- Jack White
Here are a few examples:
Only 2 people in the band
“Deadlines and constraints make you creative…”
- Jack White
Here are a few examples:
Only 2 people in the band
Only colors for albums and stage are black, white and red
“Deadlines and constraints make you creative…”
- Jack White
Here are a few examples:
Only 2 people in the band
Only colors for albums and stage are black, white and redBook only 4 days in the studio to force themselves to get done
“Deadlines and constraints make you creative…”
- Jack White
Here are a few examples:
Only uses drums, vocals and piano or drums, vocals and guitar
“Deadlines and constraints make you creative…”
- Jack White
Here are a few examples:
Storytelling, rhythm and melody
Only uses drums, vocals and piano or drums, vocals and guitar
So remember…
Constraints are our friends!
The last thing to know to think like a designer…
Focus on the end-user
or in our case…
Focus on your audience
Why should I care?
What can you do for me?
I wish these slides weren’t so cluttered
One last thing
Remember:Everything a designer
does is intentional
Remember:Everything a designer
does is intentional
Design Visuals
Signal vs Noise
Signal vs Noise
In engineering, S/N is measured to quantify how much a signal has been corrupted by noise.
Signal vs Noise
In presentations, we’ll consider it the amount of relevant information corrupted by clutter.
Signal vs Noise
So what is noise?
This is noise.
How often do our presentations look like this?
signal
noise
signal
noise
x
bad
signal
noise
x
good
signal
noise
x
The vast majority of presentations are here
We can get better by learning to see things like a director or a
photographer.
The Rule
of 3rds
Many or us would put the focus of this
picture on the tree or the
sunset.
But not when you see it like a photographer.
Look at the picture now
with this grid.
Notice how the horizon is right on the bottom
3rd?
And how the tree is sitting on the right
line?
The urge for most of us is to put things right in the
middle...
…but it’s called “dead center” for a reason.
Original Cropped
Original Cropped
Notice the difference between the original and
cropped photos
Original Cropped
How about now?
The next time you are watching your favorite movie or TV show , try to see what the director is
seeing.
Most likely, he or she will have the focus of the shot away from the center
.
Purposely drawing the eye to a specific corner.
Here are 3 rules to help your visuals.
3 Principles:
• Space• Unity• Contrast
Empty Space
Empty Space
The biggest mistake we make when designing presentations is that we feel the need to fill every available
inch of space.
Empty Space
By leaving strategic empty space, we create elegance and simplicity.
Unity
Unity
Color Fonts Big Picture
Unity
Color
How many different colors do you have in your presentation?
Unity
Color
By limiting your use of colors, you create unity.
Unity
Color Fonts
You should use only one font in a presentation
Unity
Color Fonts Big Picture
Do you have an overall theme to your presentation?
Unity
Color Fonts Big Picture
You should.
Contrast
Contrast
We can highlight the important points of our slides by using contrast.
Contrast
Make sure the point is easy for the audience to figure out and highlight it
using…
Color
Size
Shape
Congratulations!
You are nowa designer!
Remember
To think like a designer:
Use constraints to spark creativity
Design should happen first, so get away from your desk during the planning stage
Always focus on your audience’s needs
For better visuals:
Be aware of Space, Unity and Contrast
Like a director, use the Rule of Thirds
Increase your signal by decreasing noise
Sourcing
Signal vs Noise: http://en.wikipedia.org/wiki/Signal-to-noise_ratio
The following notes were taken from Wikipedia: Saul Bass: http://en.wikipedia.org/wiki/Saul_Bass
The White Stripes: http://en.wikipedia.org/wiki/The_White_StripesThe Rule of Thirds: images used - http://en.wikipedia.org/wiki/Rule_of_thirds
The rest of the information and inspiration came from the following books:
Recommended reading
Presentation Zen by Garr Reynolds
Presentation Zen Design by Garr Reynolds
Slideology by Nancy Duarte
FIN