Portfolios Matter: Building the Portfolio to Win the Job

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Presented on June 19th at Jobvite's UX Resume and Portfolio Bootcamp

Text of Portfolios Matter: Building the Portfolio to Win the Job

  • PORTFOLIOS MATTERBUILDING the PORTFOLIO TO WIN the JOB LYNN TEO Chief Experience Officer McCann Erickson | @Lynn_Teo
  • ABOUT ME15+ years in Experience Design
  • Hybrid Thinking Product & Process User centered design (UCD) Engineering-led Technology Cross-disciplinary team Communications design Rapid Prototyping & Information design UsabilityTransform Business Creative Excellence Technology-enabled innovation Emotion + Function Global/large scale solutions UX in Ideation Collaborative & process-driven Experiences: Ecommerce Transformation of company from + Content + Communities consulting to agencyBrand Stewardship Design Education Legacy of storytelling College of Creative Creating consumer value in Studies (Detroit) brand relationships MFA Thesis Advisor Integrated marketing Research-based product development 3
  • 1000+Number of Resumes and Portfolios Reviewed
  • PortfoliosWhy do they matter?
  • Demonstrate THINKINGShowcase SKILLSConvey benchmark QUALITY OF WORKReveal your WORK STYLE 6
  • Tells me what makes you, YOUCredits:uxstorytellers.blogspot.com/2009/01/ux-storytellers- 7connecting-dots.html
  • 10 THINGSto remember when building your portfolio
  • 1 Audience 6 Behind-The-Scenes2 Order of Work 7 What You Did3 Frame the Problem 8 Quality not Quantity4 Process/Steps 9 Design System vs. Instance5 Value of Artifact/Activity 10 Walkthrough Showmanship 9
  • 1Audience Audience
  • I never design a building before Iveseen the site and met the people who will be using it. Frank Lloyd Wright 11
  • Who are you presenting t? AWho are you presenting to?AudienceWhat are they looking for?What type of company is it?Assess their UX footprint & project types 12
  • Who are you presenting t? AWho are you presenting to?AudienceWho are you presenting to? UX Lead Project Front-end Creative Manager Developer Director 13
  • Who are you presenting t? A What are they looking for? Audience Who are you presenting to? UX Methods Process Prototyping skills Conceptual Thought Independence On-time? Iterative design Problem statement Team player On-budget? Agile Effectiveness of Work quality Communication solution skills UX Lead Project Front-end Creative Manager Developer Director 14
  • Who are you presenting t? AWhat type of company is it?Audience Who are you presenting to? 15
  • Who are you presenting t? A Assess their UX Footprint Audience CS UR UX IxD VDContent Strategy User Research User Experience Interaction Visual Design Design 16
  • Who are you presenting t? A Assess their UX Footprint Audience CS UR UX IxD VDContent Strategy User Research User Experience Interaction Visual Design DesignTHE REALITY: Sub-disciplines arent always defined the same way indifferent organizations/agencies. How does the interviewer view yourrole? What is considered the norm in their organization? 17
  • Who are you presenting t? A Assess their UX Footprint Audience CS UR UX IxD VDContent Strategy User Research User Experience Interaction Visual Design DesignTHE REALITY: Roles are rarely so clearly segmented. Hybrid roles arethe norm. What hybrid combination exists in the organization? 18
  • Who are you presenting t? A Assess their UX Footprint Audience CS UR UX IxD VDContent Strategy User Research User Experience Interaction Visual Design DesignMY RECOMMENDATION: Best way to understand what yourreviewer is looking for is to clarify skills/activities for the disciplineexpertise you bring to the table 19
  • Who are you presenting t? A Sub-disciplines by skillsets & activities Audience CS UR UX IxD VD Content Strategy User Research User Experience Interaction Visual Design Design Taxonomy Ethnography Customer Journey Prototyping Digital design CMS Systems Findings Analysis Mapping Mobile and Web Storyboards & IA Personas Task Flows & Specializations narratives Content Trends Needs Analysis Emerging Visual concepting Governance Opportunity Feature and technologies Landscape functionality Touchscreen/ Usability Testing Interface Design kiosks/augmented reality/NUI
  • Who are you presenting t? AAssess Types of ProjectsAudience 21
  • Who are you presenting t? AAssess Types of ProjectsAudience 22
  • 2 Order of WorkOrder of Work
  • The proper order of things is often a mystery to me. You, too? Cheshire Cat
  • Who are you presenting t? AImpress then win overAudienceEngage and sell, sell, sellVary the pace and complexityLeave a lasting parting impression 25
  • Who are you presenting t? AImpress then win overAudienceEngage and sell, sell, sell Start with your strongest work Pick 2-3 anchor visuals Walk through lifecycle of the project w/ supporting artifacts Spend of your time on first piece 26
  • Who are you presenting t? AEngage and sell, sell, sellAudienceEngage and sell, sell, sellW|B|W|W|W|P|W|R 27
  • Who are you presenting t? A Engage and sell, sell, sell Audience Engage and sell, sell, sellW|B|W|W|W|P|W|RWork Background Work Process Work + Result(Best) (Lifecycle) (Variety, Breadth, (Artifacts) (Success Metrics, Challenges) Recent Work) 28
  • Who are you presenting t? AEngage and sell, sell, sellAudienceEngage and sell, sell, sellW|B|W|W|W|P|W|R Sandwich Effect 29
  • Who are you presenting t? AEngage and sell, sell, sellAudienceEngage and sell, sell, sellW|B|W|W|W|P|W|R Flexible Middle 30
  • Who are you presenting t? AVary the pace and complexityAudienceEngage and sell, sell, sell In the flexible middle, aim for breadth to convey your versatility Use this section to encourage dialogue with the reviewer Deep dive selectively 31