Nationality: Italian

Birth: 9-11-1981, Rome

Education:• July 2009: Graduated at the “Man & Humanity” - Humanitarian Design & Sustainable Living - Master course, Design Academy, Eindhoven• January 2008: Took part in the Sustainable Design Week, Zurich. • September 2007: Attended in the “Man & Humanity” - Humanitarian Design & Sustainable Living - Master course, Design Academy, Eindhoven.• June 2006 - December 2006: Stayed in Brighton and earned the I.E.L.T.S. Academic Module Certificate.• March 2006: Graduated from a 4 years program + 1 year workshop Industrial Design Degree at I.S.I.A. (Istituto Superiore per le Industrie Artistiche), Rome.• November 2004: Took part in sustainable development workshop. • November 2004: Attended in an international workshop for “Material Re-cycling” at Zollverein Design and Management School, Germany.• October 2003 - July2004: Spent one year abroad studying at the Universität Duisburg- Essen, Essen, Germany.• July 2000: Graduated at Liceo Ginnasio Torquato Tasso (classical school), Rome, Italy.

Working experiences:• April - July 2007: Worked at the Studio Triplan S.r.l. – Design, Architecture & Communication - in Rome.• April 2006 - May2006: Designed a video-clip for a recording studio website.• March 2002: Designed a logo for a psychology website.

Professional skills:• Able to develop projects with different qualities.These range from recycled products to making videos, and designing logos as well as designing products for people and for emergency situations. • Good research and analytic skills.• Good at developing concepts out of research results.• Able to develop designs from raw materials.• I am a quick and eager learner.• Developed typological innovations.• Capacity to create tangible strategies for innovation.• Able to execute different aspects of design and development, from conception through production.• Proactive and energetic.• Hungry to learn.• Able to create design solutions for different contexts.

40 Demer5611 AS Eindhoven

The Netherlands+31 (0)6 13650762

eleurini@hotmail comi t il

ELENA LEURINI

HEAD OR TAILSTossing the coin will have the last result, HEAD OR TAILS will create different sensations, each side has different colours as well as different textures.

Tossing the coin will have the last result, HEAD OR TAILS will create different sensations, each side has different colours as well as different textures.

Designer: Elena LeuriniProductRome, June 2003

(S)TOOL (S)tool is made out of one sheet of one meter squared alumium foil, which is one millimeter thick. My aim of this design was to design a chair that could have as less wasted material as possible. According to this principle, I have used the technique of scoring and folding the aluminium sheet. In such a way, I have made use of the mechanic features that belong to this material, letting the aluminium plate communicate itself on its own.

(S)tool is made out of one sheet of one meter squared alumium foil, which is one millimeter thick. My aim of this design was to design a chair that could have as less wasted material as possible. According to this principle, I have used the technique of scoring and folding the aluminium sheet. In such a way, I have made use of the mechanic features that belong to this material, letting the aluminium plate communicate itself on its own.

Eindhoven, December 2007 Concept Designer: Elena Leurini

(S)TOOL(S)TOOL

Eindhoven, December 2007 Product Designer: Elena Leurini

HARVESTHARVEST is a door handle, which produces itself on its own, following the time of Nature. By hanging a lock to a brunch, over time the wood will incorporate the piece.

HARVEST is a door handle, which produces itself on its own, following the time of Nature. By hanging a lock to a brunch, over time the wood will incorporate the piece.

Eindhoven, June 2008 Designer: Elena LeuriniStory

HARVESTTherefore, after a few years, during the process of logging, it is possible to harvest door handles!Therefore, after a few years, during the process of logging, it is possible to harvest door handles!

Eindhoven, June 2008 Designer: Elena LeuriniProduct

MANGIAREMANGIARE is a hay-box that warms up food by solar energy. This concept design is aimed at letting people experience the use of alternative energy on a daily basis. On a bigger scale, such a product would allow us to save big amounts of fossil carbon fuel.

MANGIARE is a hay-box that warms up food by solar energy. This concept design is aimed at letting people experience the use of alternative energy on a daily basis. On a bigger scale, such a product would allow us to save big amounts of fossil carbon fuel.

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Eindhoven, December 2008 Concept Designer: Elena Leurini

T(H)REET(H)REE is a sustainable method to generate morphologies from natural shapes. Beneath the surface, amongst living creatures there are powerful connections which are asymmetric, deep and touching. Natural links are rooted in our own soul.

T(H)REE is a sustainable method to generate morphologies from natural shapes. Beneath the surface, amongst living creatures there are powerful connections which are asymmetric, deep and touching. Natural links are rooted in our own soul.

Designer: Elena LeuriniConceptRome, March 2006

T(H)REE

Designer: Elena LeuriniApplied conceptRome, March 2006

T(H)REE

Designer: Elena LeuriniApplied conceptRome, March 2006

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NOW HOW IT COULD BE

THE FOREST OF PRODUCTS: THE FOREST OF PRODUCTS is a study about an alternative way to organize supermarkets. The starting point of this study was my observation that inherently through their design, supermarkets have the tendency to imposed superficial values of our society through advertising and controlling the passage of people, on a subconscious level. The aim of such a study is to look for solutions that can have the tendency to empower people and to be aware about their choices within the everyday grocery purchasing experience.

THE FOREST OF PRODUCTS: THE FOREST OF PRODUCTS is a study about an alternative way to organize supermarkets. The starting point of this study was my observation that inherently through their design, supermarkets have the tendency to imposed superficial values of our society through advertising and controlling the passage of people, on a subconscious level. The aim of such a study is to look for solutions that can have the tendency to empower people and to be aware about their choices within the everyday grocery purchasing experience.

Eindhoven, December 2007 Concept for a supermarket Designer: Elena Leurini

THE FOREST OF PRODUCTS

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Eindhoven, December 2007 Variety of the concept for a supermarket Designer: Elena Leurini

The size of the colums could be related to the output of the products.The size of the colums could be related to the output of the products.

A floor path could guide the customers amongst the products in a better comunicative way, therefore not guiding the custode through aisles that they dont really need to go.

A floor path could guide the customers amongst the products in a better comunicative way, therefore not guiding the custode through aisles that they dont really need to go.

A physical barrier could separate local products, closer to the entrance, from imported ones’.

A physical barrier could separate local products, closer to the entrance, from imported ones’.

THE FOREST OF PRODUCTS

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The hierarchy of products in supermarkets follows the logic of the eye-level. In such a way, customers are pushed to buy what marketing wants...is it possible dispose the products avoiding the marketing logic in order to let the customers free to choose what they really need? is it possible to lenghten the sight view?

The hierarchy of products in supermarkets follows the logic of the eye-level. In such a way, customers are pushed to buy what marketing wants...is it possible dispose the products avoiding the marketing logic in order to let the customers free to choose what they really need? is it possible to lenghten the sight view?

Designer: Elena LeuriniConcept for a different disposition of productsEindhoven, December 2007

THE FOREST OF PRODUCTS

PLAYNERGY Nowadays, the problem of over-consumption of electric energy is louder and louder in western societies. Within the context of the household, PLAYENERGY helps to decrease electric consumption by ringing when the amount of energy used in one room is too high or to low (stand-by). In such a way it advices the user and keeps him/her aware about electric consumption.

Nowadays, the problem of over-consumption of electric energy is louder and louder in western societies. Within the context of the household, PLAYENERGY helps to decrease electric consumption by ringing when the amount of energy used in one room is too high or to low (stand-by). In such a way it advices the user and keeps him/her aware about electric consumption.

Designer: Elena Leurini and Gionata GattoProductEindhoven, June 2008

PLAYNERGYPLAYNERGY offers people the possibility to have discounts on their electricity bill by living them the possibility to visualise how much Energy they are consuming and therefore allowing them the consume within a given amount. Such a chance can be monitored through a web-site, where it is possible to check out in real time the amount of their electric consumption and create a friends network who are accessing the same information. Their discount increases according to the amount of friends who consume within that amount. Thus, PLAYNERGY pushes to cooperate, not to compete!

PLAYNERGY offers people the possibility to have discounts on their electricity bill by living them the possibility to visualise how much Energy they are consuming and therefore allowing them the consume within a given amount. Such a chance can be monitored through a web-site, where it is possible to check out in real time the amount of their electric consumption and create a friends network who are accessing the same information. Their discount increases according to the amount of friends who consume within that amount. Thus, PLAYNERGY pushes to cooperate, not to compete!

Designer: Elena Leurini and Gionata GattoSystemEindhoven, June 2008

ECO-BAG

In-and-out, in-and-out, in-and-out. It describes the way we throw away products in our lives. The ECO-BAG helps to turn plastic net fruit bags and recording tapes into elegant night bags.

In-and-out, in-and-out, in-and-out. It describes the way we throw away products in our lives. The ECO-BAG helps to turn plastic net fruit bags and recording tapes into elegant night bags.

Designer: Elena LeuriniConceptEssen, July 2004

KNITTED TAPEKNITTED TAPE is a charming and cheap material which appears to be more expensive because of its shiny exterior. It is a combination of an old industrial technology, such as knitting is, and a material which has never been used for this purpose before: recording tape.

KNITTED TAPE is a charming and cheap material which appears to be more expensive because of its shiny exterior. It is a combination of an old industrial technology, such as knitting is, and a material which has never been used for this purpose before: recording tape.

Designer: Elena LeuriniRome, October 2004 Concept

The building-bags are used only once and then they are thrown away, even if they are still usable. As I think that wasted materials are a resource, I’ve designed a range of bags, completely made out of building-bags.

The building-bags are used only once and then they are thrown away, even if they are still usable. As I think that wasted materials are a resource, I’ve designed a range of bags, completely made out of building-bags.

RE-BUILDING BAGS

Brighton, June 2006 Designer: Elena LeuriniConcept

MARCIASIEDI MARCIASIEDI is a system of seats with variable configurations for urban spaces and in particular for the context of Rome where there is a lot of reconstruction of existing buildings. It is designed by recycling the boards of the pedestrian paths, which are dismitted after reconstructional works. In this way, MARCIASIEDI reintroduces the same material in the same urban space, but with a different function.

MARCIASIEDI is a system of seats with variable configurations for urban spaces and in particular for the context of Rome where there is a lot of reconstruction of existing buildings. It is designed by recycling the boards of the pedestrian paths, which are dismitted after reconstructional works. In this way, MARCIASIEDI reintroduces the same material in the same urban space, but with a different function.

Designer: Elena LeuriniConceptRome, May 2007

MARCIASIEDIThe arrangement of the units, different according to their surfaces, allows spaces which are not linear, thus more coherent to instintive behaviour of human nature, inviting people to communicate each other.

The arrangement of the units, different according to their surfaces, allows spaces which are not linear, thus more coherent to instintive behaviour of human nature, inviting people to communicate each other.

Designer: Elena LeuriniConfigurationsRome, May 2007

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MARCIASIEDIThe variety of disposed reconstruction materials depend on the historical period that the pedestrian paths were made. Differences in materials can include –travertine or granite-, sections, lenght and texture. Both, travertine and granite, are not metamorphic rocks and such a feature guarantees long term user durability.

The variety of disposed reconstruction materials depend on the historical period that the pedestrian paths were made. Differences in materials can include –travertine or granite-, sections, lenght and texture. Both, travertine and granite, are not metamorphic rocks and such a feature guarantees long term user durability.

Designer: Elena LeuriniHow it is madeRome, May 2007

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MARCIASIEDIThe boards of the pedestrian paths become urban seats throug easy and regular works, such as cuts and holes. Furthermore, it’s possible to bring the stone back to its original colour by sanding its surface.

The boards of the pedestrian paths become urban seats throug easy and regular works, such as cuts and holes. Furthermore, it’s possible to bring the stone back to its original colour by sanding its surface.

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Designer: Elena LeuriniExplodedRome, May 2007

MARCIASIEDI is a product which belongs to the city either under a daily or historical profile: it is a sign which belongs to the collective imagery. Thanks to its strong identity, as well as, its flexible nature, Marciasiedi fits everywhere: central and surround areas, green and urban spaces.

MARCIASIEDI is a product which belongs to the city either under a daily or historical profile: it is a sign which belongs to the collective imagery. Thanks to its strong identity, as well as, its flexible nature, Marciasiedi fits everywhere: central and surround areas, green and urban spaces.

MARCIASIEDI

Designer: Elena LeuriniContextsRome, May 2007

STYLOKORNSTYLOKORN is an edible material which can be wrapped around the equipment packed in carton boxes that are sent to emergency situations. This helps to turn wasted spaces into helpful ones, taking alternative tasty food along.

STYLOKORN is an edible material which can be wrapped around the equipment packed in carton boxes that are sent to emergency situations. This helps to turn wasted spaces into helpful ones, taking alternative tasty food along.

Designer: Elena LeuriniConceptEssen, February 2004

STYLOKORN

Designer: Elena LeuriniBoxEssen, February 2004

Packaging graphic designPackaging graphic design

SPLASH!SPLASH! is a new packaging for pasta which proposes the item as a portion, allowing customers to purchase only the amount of product they need. It has been developed according to two observations: that dried food doesn’t really need a packaging, especially if it has to be cooked in boiling water, and that pasta can stick to each other with a little water.

SPLASH! is a new packaging for pasta which proposes the item as a portion, allowing customers to purchase only the amount of product they need. It has been developed according to two observations: that dried food doesn’t really need a packaging, especially if it has to be cooked in boiling water, and that pasta can stick to each other with a little water.

Eindhoven, October 2007 Concept Designer: Elena Leurini

SPLASH!Labels and information about the product can be signed by heat on a piece of lasagna and stuck on the portion, in order to eat the whole item.Labels and information about the product can be signed by heat on a piece of lasagna and stuck on the portion, in order to eat the whole item.

Eindhoven, October 2007 Story Designer: Elena Leurini

BANANAS’ STAMPAs banana’s peel changes colour when a pressure occurs on it, why don’t we use such a natural feature and stamp the information directly on the peel instead of using unnecessary stickers?

As banana’s peel changes colour when a pressure occurs on it, why don’t we use such a natural feature and stamp the information directly on the peel instead of using unnecessary stickers?

Designer: Elena LeuriniConceptZurich, January 2008

Languages:• Italian (native)• English

Relational skills:• Highly enthusiastic and able to work in a multidisciplinary environment, where I enhance my creative skills to develop new concepts. • I am a team player, who values hard work and encourages successful results.• Able to communicate effectively the generation of designs.

Technical skills:• Adobe Creative Suite, AutoCAD, Rhinoceros, Adobe After Effect and Adobe Premiere. • Highly skilled in development of making prototypes.• Sensitively understands the importance of social ethics in progress towards a better environment.

ELENA LEURINI Continued