17
Design is a plan for arranging elements into a purpose 2 PORTFOLIO Toni Nicole Smiley 11

Portfolio 2011-2012

Embed Size (px)

Citation preview

Page 1: Portfolio 2011-2012

Design is a plan for arranging elements into a purpose

2PORTFOLIO

Toni Nicole Smiley

11

Page 2: Portfolio 2011-2012

SE

PT

EM

BE

R 2

01

1 S

AN

FR

AN

CIS

CO

SE

PT

EM

BE

R 2

01

1 S

AN

FR

AN

CIS

CO

73

���� ����� �� � ��� ������� ����� �� ������� ������

����� �� ����������� ����� ��� ��� ��� �������� �� ��� �

����� �� ���� �������� ��������� ��� ��� ����� �������

��� �� ��� ��� ��� �� � ���� ��� ���������� ��� �� ����

����������� ��� ���������� ��� ���� ��� �� � ���� ������

����� ��� ������� ���������� ���������������� ���� ����

������� ����������� ��� ��� ������� �� ���������

It was here, in 1776, that Spanish padres founded

the city’s most exciting and surprising cultural mix. The Mission has always been relatively affordable, and it’s become a magnet for young people, ac-tors, painters, dancers, and restaurateurs. They’ve brought with them great food and chic bistros. They’ve opened tiny, gorgeous boutiques, quirky political bookstores, and sizzling nightspots. It’s time to give the Mission a try.

We followed one of our own Editors-en-Chief Michael Geno B around his daily routine in the beautiful Mission District. Michael took us on an adventurous tour of the great Mission area and even gave us the inside scoop of the best places to visit in the area.

We start out meeting our Editor in his old Victo-rian apartment that is decorated with only the best

items, and hand-made pieces. Michael takes us on a tour of his beautiful established apartment as he starts his daily routine. He tells us about the history of the area and how the Mission became so well-known.

He told us of how the Gold Rush transformed not

only California but San Francisco became a place for immigration and settlement in the Mission area. “By 1841 there was only a population of about 50, but soon after the Gold Rush hit California, San Francisco became what it is today”.

The Mission area was in fact only two sandy, hilly miles that separated Mission Dolores from the center of the new town at Portsmouth Plaza. The Mission remained fairly remote until a plank road made it easily accessible in 1850. Soon, racetracks,

sprang up by the church. The Mission District had become the place to go for a good time. Rapidly

reached Mission Dolores, and in the 1860s the land around it was subdivided into housing plots.

The new neighborhood soon became a stopping-off point for successive waves of immigrants. As Germans, Irish, and Italians arrived, its working-

Latin Americans that began in the 1930s became

bright, extroverted character we celebrate today.

in Michael’s apartment. As we follow Michael around the Mission, we start to witness the history of the area.

San Francisco Magazine

You’ve shopped at Union Square. You’ve eaten crab Louis onFisherman’s Wharf and had pot stickers in China Town. Theseare all perfectly pleasant ways to spend time in San Franciscobut they’re not the end of the story. They’re not even the begining. San Francisco’s very �rst neighborhood- the sparwling,gritty, and sunny Mission District - is all but unknown to visitors.

Page 3: Portfolio 2011-2012

77

FROM LEFT: Busy late brunch at Luna Park; Dog Eared Books always has great reads for people of all ages.

the store while insisting on stocking cooking ingre-dients of the highest quality, taste, and freshness.

Bi-Rite Market evolves along with 18th Street and Dolores Park; as a hub of relaxation, activism, and good eats, our block has become a beating heart of San Francisco! While stepping inside the market we instantly got a welcoming feel and we felt right at home shopping. Michael grabbed a couple things he needed for his house and we headed off to Luna Park for a nice sit down lunch.

Entering Luna Park is not your typical breakfast & brunch restaurant, it’s a different way of having breakfast or lunch, but having a Bloody Mary with your food to start your day off is a Mission way of doing things. You can sit back and enjoy the view of the Mission Hipsters riding their bikes along the street in their plaid shirts and twisted mustaches with their small dogs running next to them. The entire atmosphere of the space is really chill and you feel relaxed as you keep getting the Bloody Marys handed to you. Voted one of the best places to take out of Towner’s for their great service,

delicious food, and awesome drinks, only problem people had to say was that they left feeling broke for spending so much because their food was just that good. After ordering a juicy burger with fries, Michael decided it was about that time of the day where he headed off to relax and unwind. We fol-lowed the San Francisco Magazine Editor to a local

novel to read during his time off.

Heading down Valencia Street we walked into “Dog

new novel. Not only did this book store contain a chill vibe full of friendly staff, but it has some historical facts and an interesting story as how it became so known in the Mission.

1985 — Huey Lewis was topping charts, Reagan was president and Kate Rosenberger and business partner George Kirby Desha made the leap from bookstore employees (at Berkeley’s Half Price

decided on Oakland as the store’s location, until a newspaper ad brought them to Noe Valley and

Any given weekend is a busy one for Luna Park where their famous brunch offering a fare from french toast to gourmet burgers pairs with their option of either bottomless sangria or bloody marys. With a wide variety of options, along with some vegetarian items, Luna Park is the right brunch hang out for anyone and everyone. They also offer lunch and dinner fare daily with a regularly changing menu that ensures the freshness of ingredients that are in season.

The comfortable ambiance evoked by dim yet romantic lighting is enjoyed by an energetic crowd that is excited to be there for a celebration of the weekend. Get there early and be prepared to wait, but the wait is totally worth it.

���� ����

�694 VALENCIA ST.(415) 553-8584WW.LUNAPARKSF.COM

CLOCKWISE FROM LEFT: Take a right turn off of 17th Street and walk into Dog Eared Books; Down the aisles

good novel; stroll down a few blocksand grab yourself a nice refreshingdrink at Luna Park.

the neighborhood’s then-hippie charm won them over. Phoenix was initially located a little further down the block, where Ladybug, Ladybug is today. The store was conceived during a magical time when landlords took chances on people they liked — Kate and George started the store with $10,000, no previous credit history and a lease sealed with handshake. Ah, how Noe Valley has changed.

After 21 years in the cozy corner spot at 24th and Vicksburg, Phoenix moved to her new expanded location in June 2009. Phoenix — true to her name — has risen again, thanks to amazing support from customers and local business owners. Today, over two decades later, Phoenix has become the grande dame of the three stores — the classy lady that sets the standards and trends for her two offspring, Dog Eared and Red Hill.

Kate hatched the idea for Dog Eared in 1992 at a tea party at the beloved Radio Valencia (R.I.P.). The store’s original location was on Valencia Street between 23rd and 24th Streets in the space that the Scarlet Sage now occupies - Kate picked it because

Dog Eared Books is a historical landmark in the mission that provides the area with great literary material in an intimate and independent business. The owners and friendly sales associates really know their favorites and

age of amazon and electronic books, Dog Eared is the perfect solutionfor those who crave the tangible reading experience - the old fashioned way.

every imaginable topic covered. You can spend hours just browsing through the large variety of literary genres and best of all, a great section dedicated to the history of the city.

��� ����� �����

�900 VALENCIA ST.(415) 282-1901WWW.DOGEAREDBOOKS.COM

SE

PT

EM

BE

R 2

01

1 S

AN

FR

AN

CIS

CO

79

Editoral Copy. Branding. Styling.

Page 4: Portfolio 2011-2012

Architecture Firm Website.Branding. Space Planning.

Web Design By Toni Nicole

THE FIRM COMMERCIAL HOSPITALITY RESIDENTIAL CONTACT US

1 2 3 4 5

TNDAToni Nicole Design Associates

SOMA San Francisco, Local Resident Home

Copyright Toni Nicole Design Associates. All rights reserved. Home Contact Site Map

Page 5: Portfolio 2011-2012

ISSUE TEN PG 33 PG 34 SanFranciscoMagazine.com SPRING 2011

Spring is the finest season for Sonas.

Sonas Denim is a brand created by Gerry Kelly an Irish born festival enthusiastliving in San Francisco since 2000. Gerry was born in Dublin, Ireland.

His love and passion for designing came when he was about 20 years old while visiting Greece. While in Greece he sold t-shirts and jewelry on the beach. Gerry actually was quite the entrepreneur he bought clothing and jewelry from various places he visited to then sell to other travelers to fund his own traveling. Travelers loved his sense of fashion, he became a hit.

After months of travel Gerry decided to take a trip back home to his family inDublin to rest up before he adventured out again. Gerry was none other than what they call a “travel bug”. Gerry is very outgoing and fun-spirited he loves to meet other people as well as what he calls party people.

All of this traveling led Gerry to be influenced in the fashion world, from so muchtravel and with making his own outfits for all these events he attended, Gerry picked up the handy skill of fashioning his own handmade clothing. He started to create his patched denim jeans that soon became a crowd favorite. He custom madeover 20 pairs of different jeans for all his friends, but then realized the demand for themwas so large that he needed to take them to the streets. And this was the begining ofGerry’s company Sonas Denim.

Happiness & Good Times.

Page 6: Portfolio 2011-2012

Editoral Copy. Branding. Merchandise Presentation, Styling.

PG 35SONASDENIM.COM PG 36 SPRING 2011

Page 7: Portfolio 2011-2012

LF STORES

18 19

Facing page: top,left // Leather me with love Jacket, $229. //Cut out my shoulders black dress exclusive to LF San Francisco only, $178. // Full black bandeaudress slip, $78 // Love me with lace maxi dress, see-through, $168. // Teal sheer pullover top,also available in colbolt and red, $56. //

below,// Leather me with love Jacket, $229. //Cut out my shoulders black dress exclusive to LF San Francisco only, $178. //

LF Stores Catalog.

Page 8: Portfolio 2011-2012

Branding. Styling. Merchandise Presentation, Catalog layout.

LF STORES

21

below,//1950’s pin up bra, $68. // Cutout white button up, $128. //Braid me belt in black, $46. // Twril for me skirt, $48. //

below,// Corporate button up blazer, $128. // Blooms made of steal necklace,$78. // Shread dress in black, $148. // Spot me on the dance floor sheertop, $216. //

below,jumping at left// Mom’s crop top in pink, $56. //Two-piece maxi dress for the fashionable, $248.// Jeffery Cambell heels- Foxys $156. //

below,// Mary Poppin’s hat, $48. // Boldtwo layer metal necklace made bylocal SF artist Karen Jay, $78. //Red hot blazer, $68. // White boyfriend jeans, $156.//

below,// Summer beach hat by LF, $46. // Layer mewith the metal strands necklace by local artist Karen Jay, $56. // White summer blazer, $128. // Croped teal denim, $56. //

SUMMER 2011

Page 9: Portfolio 2011-2012

Novella Bridal Boutique.Styling. Merchandise Presentation.

Novella Bridal Boutique This is your moment. Whether you wish to walk down theCit� Hall g�and stair�ay in taffeta t�ain, or to feelthe breeze in tea leng�h gown on Maui beach; weat Novella Bridal are here to make your dream come t��e. Our wide range of collection reflectsthe ar�istic elegance or the simplicit� that will perfectly fit your st�le.

Remember Novella Bridal, your moment, your body, your style.

The Happiness your Seeking, is Here

Wether your looking for a simple wedding gown or a double take look Novella Bridal is the boutique to make your dreams come t��e. With budget friendly prices and a friendly staff available to assit you in your decision making, Novella is a one-of-a-kindboutique. To help their customers understand that they value their happiness, they had one of their owncreate these beautif�l tissue flowers big and small sized to display in the front store window. The idea wasto add color to the white on white ent�ance. The boutique wanted to bring bright colors in to ex�resshappiness and joy. The ex�ierence you recieve when shopping for a wedding gown should resemble a f�nand happy enviroment as well, this is what Novella wanted to accomplish.

Page 10: Portfolio 2011-2012

PG 12ISSUE NINE PG 13Saboteur by Kristen Slowe

You’re a Man, Dress like One.

Page 11: Portfolio 2011-2012

Fabrication, Branding, Merchandise Presentation, Styling.

ABOUT SABOTEURA man should be bold, a man should have style, and it should be easy. We’re here to help you with that.

Saboteur makes classic, tailored pieces in modern cuts. We pay special attention to hidden features and details, with surprisingly bold fabrics, functional cuffs, and contrast stitching and linings. We make jackets as versatile as you are, whether you’re wearing it with a shirt and tie or over

a t-shirt and jeans. Our shirts are elegant and french cuffed.

You’re a man. Dress like one.

Window display done by a group of students at the Fashion Institute of Design& Merchandising for AlumniKristen Slowe for her brand ofmen’s jackets called Saboteur.The display can be seen on the campus’s 6th floor.

Phot

os c

ourt

esy

of L

isa

Hof

fman

PG 14ISSUE NINE SANFRANCISCOMAGAZINE.COM PG 15

Page 12: Portfolio 2011-2012

Photos by: Toni Nicole

103

W Magazine.Branding. Styling. Merchandise Presentation.

Page 13: Portfolio 2011-2012

HouseBeautiful Magazine.

A Tommy Hil�ger inspireddesign bag. Theinspiration came

from Tommy’s Fall 2010 RTW

collection. The knit was hand crafted by a young

student at TheFashion Institute

of Design & Merchandising.

991

2

3

Fall i

nto

Knit

Page 14: Portfolio 2011-2012

Branding. Fabrication. Space Planning.

Page to left: 1. Mini mock-up bag is madebefore the actual ending piece. 2. Minibag is hung on a tree branch. 3. Small

mock-up of what the initial runway wouldappear like for Tommy Hil�ger’s show, displaying the current Fall 2010 ads.

Page below: 4. Mock-up of Tommy Hil�gerstore with �oor plan and back wall elevation,

as well as merchandise. 5. Point of viewboard shaped as a boat ore with inspiration

for the bag, as well as current Fall 2010 runway items. It was shaped as a ore

because Tommy’s ad campaign for Fallwas captured on the water and the models

were on old wooden boats along with using the ore’s as props. 6. The �nal bag,

much bigger in size, actually holds every piece inside. 7. Another photo of the mini

mock-up bag.

102

4

5

6

7

Page 15: Portfolio 2011-2012

Vogue Magazine, Milan.

Page 16: Portfolio 2011-2012

Branding. Styling. Merchandise Presentation.

107 108

Page 17: Portfolio 2011-2012

2Toni Nicole Smiley

Visual [email protected]

916.952.2110

12