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December 7th, 2010, Seoul
PlacemakingCreating the City of the Future
What if We Built our Communities
around Places ?
PROJECT FOR PUBLIC SPACES
When you focus on a place,
you do everything differently.
PROJECT FOR PUBLIC SPACES
PROJECT FOR PUBLIC SPACES
It’s hard for people to realize that creating a
place is more important than design. ─ PPS
Place-making is an incredibly complex
art. When people talk glibly about
sustainable communities, there are very
few people that can actually make that
happen because it requires a lot of effort,
it requires a lot of learning, it requires a
lot of experience.
Prince Charles
PROJECT FOR PUBLIC SPACES
Wonderful, Transformative Times
An opportunity to fix and redefine cities around Local Values and Assets
The competition to build great cities aroundAuthentic Destinations is the “New” Agenda
The new/old Development Strategy is around “Public” Destinations
Great Cities are more and more defined by their Neighborhoods
There is a growing interest in connecting Green with Place…or Placemaking with Sustainability
PROJECT FOR PUBLIC SPACES
Convergence
PROJECT FOR PUBLIC SPACES
“The blunt calculation by public officials that if
they can’t make their downtowns and
neighborhoods appealing, they can’t
compete… all of these hinge on the
deceptively simple challenge of creating
places… that people intuitively like.”
-- Governing Magazine
PROJECT FOR PUBLIC SPACES
“Converging Ideas around Place”
PROJECT FOR PUBLIC SPACES
Environmental
Sustainability
Civil Society/
Democracy BuildingPublic Health and
Community Livability
Community
Development &
Smart Growth
Energy &
Consumption
Convergence of Movements
PLACES
Local Food
Systems
Transportation
& Land Use
Local Economies
Historic Preservation
Regions where Placemaking has Roots
Singapore
South Korea
Japan
Hong Kong
Czech Republic
Montenegro
Serbia
Kosovo
Croatia
Hungary
Poland
Slovakia
Romania
Bulgaria
Georgia
Armenia
Australia
New Zealand
Canada
Netherlands
Norway
UK/ Scotland
Italy
Amsterdam
Mexico
Colombia
Argentina
Chile
Brazil
St Kitts/Nevis
South Africa
Tanzania
Dubai
Abu Dhabi
Chicago
Houston
Los Angeles
PROJECT FOR PUBLIC SPACES
Metropolitan Planning Council - Chicago
“Placemaking” is an overarching idea
and a hands-on tool for improving a
Neighborhood, City or Region. It has
the potential to be one of the most
transformative ideas of this century
PROJECT FOR PUBLIC SPACES
Fosters Meaningful
Interaction
Improves Safety
and Security
Nurtures a Sense of
Community
Draws a Diverse
Population
Builds Local
Economies
Enhances
Accessibility
for All
The Benefits of Place
PLACE
PROJECT FOR PUBLIC SPACES
What is Placemaking?
Placemaking is a dynamic human function: it
is an act of liberation, of staking claim, and
of beautification; it is true human
empowerment.
Placemaking is turning a neighborhood,
town or city from a place you can’t wait to
get through to one you never want to leave.
PROJECT FOR PUBLIC SPACES
What Makes a Great Place?
PROJECT FOR PUBLIC SPACES
sociability uses & activities
access & linkages comfort & image
Welcoming
evening use
volunteerism
street life
transit usage
parking usage patterns
pedestrian activity
Walkable
Convenient
Accessible
Charm Clean
Attractive
Historic
Safe
building conditions
environmental data
sanitation rating
crime stats
Cooperative
Neighborly
property values
land-use patterns
retail sales
business ownership
Special Real
Fun
Active Vital
Connected
Key Attributes
Intangibles
Measurements
PLACE
Downtowns
Civic Centers
Campuses
Transportation
Waterfronts
New Development
Squares
Public Markets
Parks
PPS Project Areas
PROJECT FOR PUBLIC SPACES
50 U.S. States, 7 Canadian Provinces
41 Countries
3000 Communities
2 Million visitors to our web sites (2009)
35,000 people get our electronic
newsletter
35 Years of Placemaking
William H. (Holly) Whyte
The Organization Man,1956
The Exploding Metropolis, 1958
The Last Landscape, 1968
Plan for the City of New York, 1969
The Social Life of Small Urban Spaces, 1980
City: Rediscovering the Center, 1988
PROJECT FOR PUBLIC SPACES
PROJECT FOR PUBLIC SPACES
Museum of Modern Art - NYC
Blank walls are an end in themselves. They declare the
supremacy of architecture over humanity, of a building
over a person.
PROJECT FOR PUBLIC SPACES
PROJECT FOR PUBLIC SPACES
Benches are artifacts, the purpose of which is to
punctuate architectural photographs. They are not so
good for sitting.
PROJECT FOR PUBLIC SPACES
PROJECT FOR PUBLIC SPACESPROJECT FOR PUBLIC SPACES
PROJECT FOR PUBLIC SPACES
“What attracts people most it would appear,
is other people.”
PROJECT FOR PUBLIC SPACES
One of the best things about water is the look and
feel of it…It’s not right to put water before people and
then keep them away from it.
PROJECT FOR PUBLIC SPACESPROJECT FOR PUBLIC SPACES
PROJECT FOR PUBLIC SPACESPROJECT FOR PUBLIC SPACES
PROJECT FOR PUBLIC SPACES
If you want to seed a place with activity,
put out food.
PROJECT FOR PUBLIC SPACES
PROJECT FOR PUBLIC SPACES
PROJECT FOR PUBLIC SPACES
PROJECT FOR PUBLIC SPACES
Creating a Great City – Some
Uncommon Truths
Develop/ lead demand with public destinations
The value created by the public realm
destinations will drive the success of the
project.
Place Capital as a primary focus to best achieve
larger goals
Lighter, Quicker, Cheaper
PROJECT FOR PUBLIC SPACES
Current Projects - City Center, Las Vegas
PROJECT FOR PUBLIC SPACES
PROJECT FOR PUBLIC SPACES
Waterfront Academy – What is Placemaking
Stavanger, Norway
September 16th 2010
PROJECT FOR PUBLIC SPACES
PROJECT FOR PUBLIC SPACES
Creating a Great SquareAmsterdam Plein 40-45, Holland
September 21st, 2010
Shopping mallMarket areaCity District OfficeSlotermeerlaan
Burg. De Vlugtlaan
1
3
65
78
24
910
PROJECT FOR PUBLIC SPACES
Destination Bayfront
Corpus Christi
October 7, 2010
Placemaking ~ Creating the Waterfront City of the Future
Image to be added
PROJECT FOR PUBLIC SPACES
PROJECT FOR PUBLIC SPACES
PROJECT FOR PUBLIC SPACES
SAADIYAT ISLAND, ABU DHABI, UAE
Abu Dhabi
PROJECT FOR PUBLIC SPACES
PROJECT FOR PUBLIC SPACES
PROJECT FOR PUBLIC SPACES
Zone 1: Western Waterfront
PROJECT FOR PUBLIC SPACES
Destination 2
Destination 2
Destination 2
Destination 2
Bridge Landing
PROJECT FOR PUBLIC SPACES
The Power of Ten
Layering of uses to
create synergy
(Triangulation)
City/Town
Districts/
Destinations
Place
10+ major destinations/
districts
10+ places
10+ things to do
PROJECT FOR PUBLIC SPACES
PROJECT FOR PUBLIC SPACES
Singapore - 10 Sites
PROJECT FOR PUBLIC SPACES
PROJECT FOR PUBLIC SPACES
6. Sit and relax
1. Read the paper
8. Take a break
from a bike ride
3. Learn about
upcoming events
2. Window
shopping for books
4. Go inside!
10. Have a
conversation
7. Read someone
else’s book
5. Walk
9. Pet a dog
Power of 10
PROJECT FOR PUBLIC SPACES
PROJECT FOR PUBLIC SPACES
NYC Destinations 1980
PROJECT FOR PUBLIC SPACES
PROJECT FOR PUBLIC SPACES
Power of 10 Destinations Today
PROJECT FOR PUBLIC SPACES
PROJECT FOR PUBLIC SPACES
New York City Transformed:Rockefeller Center Times Square
Bryant Park Union Square
PROJECT FOR PUBLIC SPACES
Times Square
PROJECT FOR PUBLIC SPACES
Festival with
46th Street
CrossoverTimes Square
PROJECT FOR PUBLIC SPACES
PROJECT FOR PUBLIC SPACESPROJECT FOR PUBLIC SPACES
PROJECT FOR PUBLIC SPACES
PROJECT FOR PUBLIC SPACES
Rockefeller Center
PROJECT FOR PUBLIC SPACES
PROJECT FOR PUBLIC SPACES
PROJECT FOR PUBLIC SPACES
PROJECT FOR PUBLIC SPACESPROJECT FOR PUBLIC SPACES
PROJECT FOR PUBLIC SPACESPROJECT FOR PUBLIC SPACES
PROJECT FOR PUBLIC SPACESPROJECT FOR PUBLIC SPACES
PROJECT FOR PUBLIC SPACESPROJECT FOR PUBLIC SPACES
PROJECT FOR PUBLIC SPACES
PROJECT FOR PUBLIC SPACES
Bryant Park
PROJECT FOR PUBLIC SPACES
PROJECT FOR PUBLIC SPACESPROJECT FOR PUBLIC SPACES
PROJECT FOR PUBLIC SPACESPROJECT FOR PUBLIC SPACES
PROJECT FOR PUBLIC SPACESPROJECT FOR PUBLIC SPACES
PROJECT FOR PUBLIC SPACESPROJECT FOR PUBLIC SPACES
PROJECT FOR PUBLIC SPACES
Union Square
PROJECT FOR PUBLIC SPACES
PROJECT FOR PUBLIC SPACESPROJECT FOR PUBLIC SPACES
PROJECT FOR PUBLIC SPACESPROJECT FOR PUBLIC SPACES
Transformative Agendas
Transportation that builds places and helps to
create and connect destinations
An Architecture of Place – disciplines transcend
their roles beyond design and silos
All destinations as multi-use with a broad public
and community purpose
Local and authentic retail, markets, and
community centers
PROJECT FOR PUBLIC SPACES
PPS Program Areas and
Transformative Agendas
Program Areas:
• Transportation
• Public Markets
• Civic Centers
• Parks
• Downtowns
• Mixed-Use
Developments
• Campuses
• Squares
• Waterfronts
Transformative Agendas:
Building Community Through
Transportation
Public Markets and Local
Economies
Community Anchors /
Architecture of Place
Creating Public Multi-Use
Destinations
PROJECT FOR PUBLIC SPACES