Zollner Illusion

Fraser “Spiral”

Kanizsa “Triangle”

Attention deployment is driven by:- Bottom-up, memory-free, and

reactive. - Top-down, memory-dependent, or

anticipatory mechanismsHumans cannot pay attention to more

than one or very few items simultaneously, so they continuously

integrate and prioritize bottom-up and top-down influences

what we perceive

what we think

what we say

what we do

who we arein

fluen

ces

influences

when we see or think of an object, a mental representation or

schema is "activated“ (visual category)

bringing to mind other information which is linked to the original

concept by association (metaphor)

$497

Harold Cohen’s program AARON

Cognitive processes that increase the accessibility of visual schemas:

Salience: the degree to which a meaning stands out relative to other

schemas. Priming: any experience immediately

prior to a situation that cause a schema to be more accessible

Thesaurushttp://www.visuwords.com/?word=fierce