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Every project is based on a number of assumptions. Assumptions about our users and assumptions that our team has a shared vision of what we are building and why we are building it. The longer we hold onto these assumptions, the greater we increase the risk of not meeting our users needs and ultimately, our project fails. This talk will be about how we ensure we are meeting our users needs. In addition to learning project workflow, we will cover specific techniques that you can use to ensure that the user is at the center of our design and that you create a shared understanding among your team.
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MICHAEL JOVEL - @MJOVEL JAVIER RIOS - @JAVIERIOS
PEOPLE OVER PROCESSES:TURNING ASSUMPTIONS INTO SHARED UNDERSTANDING
AFPIMSAmerican Forces Public Information Management System
3 Years + $$$ = ???
2008 2010
Waterfall
Document Design Develop Test Launch
Exhaustive Specifications
History of the World Part I
That Is Not What They Wanted
Everyone has a plan 'till they get punched in the mouth.
Iron Mike Tyson
MVPMinimum Viable Product
The version of a product that brings the maximum amount of validated learning about customers with the least effort.
MVP
MVPMinimum Valuable Product
M PMinimum Lovable Product
LDPLeast Dreadful Product
ITERATION
Where Do We Start?
Focus On The Problem
The Answer Is Yes. Now What Is The Question?
“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.”
- Theodore Levitt
Create A Sign-Up Form
Instead of:
Outcome
Increase User Subscriptions
Redesign Report A Problem Page
Instead of:
Outcome
Reduce the amount of time it takes for a user to report an adverse event with medical products
Hypothesis
A Tentative Assumption Made In Order To Draw Out And Test Its Logical Or Empirical
Consequences
merriam-webster
Why Hypothesis
• Rather than make assertions it puts forth a question which must be validated
• Engages Team Creativity
Risk
• What assumptions do you have that if proven false will cause your solution to fail?
Basic Hypothesis
We Believe ___________
and
if this is true we should see __________
Prioritize
Get Out Of The Building
Low Inventory
http://www.carolinabarcode.com/choosing-barcode-inventory-software-a-45.html
Design Idea Inventory
• high number of unvalidated design ideas leads to large deliverables
• leads to lag in production as team awaits deliverables
• maximizes the risk as there more time between creation and validation
Pattern Libraries
Pattern Library
• Library of UI Patterns that developers can use (i.e. buttons, fields, etc.
• Library of UI Components composed of multiple patterns (i.e. forms, video player, etc.)
Focus On Experience Instead Of Just UI
Helps Developers When Prototyping
http://danielmall.com/articles/rif-element-collages/
Design Studio
Supplies
• Butcher paper, painters tape, sharpies and stop watch, grid template sheets
• Build small 3-4 person teams composed of designer, developers and business team.
• Give each team a persona to focus on
Sketch
• 8-10 minutes to sketch individually
• Could be flow diagrams, wireframes, etc.
Individual Pitch
• 3 minutes to pitch team
Critique
• Each member lists 1 or 2 ways in which sketch achieves goal
• Each member Lists 1 or 2 ways in which sketch fails to achieve goal
Team Sketching
• Team takes 10 minutes to iterate on best aspecs of Sketch
Team Pitch
• Team selects one member to pitch teams solution to larger team
That Is Great But We Are A Distributed Team
Ux Is Not A Department, Agency Or Team Role
Raise Unicorns
Unicorn?
Mythical user experience designer with an advanced and adaptive skill range. Outstanding skills in graphic design, rapid prototyping, front end development, user testing, technical specifications, marketing and branding. It does not have an opinion, it has a process, and will harmonize with any environment.
http://uxunicorn.com/
Promote Code Literacy
Literacy Is Not Fluency
Promote Design Literacy
The days of designers simply pushing pixels are long gone. Leading design means building a design culture, designing for
the future, and adapting constantly.
Designers need to help build a company culture that values design by not only producing a well designed product but by helping other team members understand and respect design.
–Stewart Scott-Curran, Creative Mornings
“The designers that actively seek out opportunities to contribute and influence other areas of the company become the leaders regardless of title. They are the people that others look to when
problems arise or if an expert opinion is required”
Promote Business Literacy
Designers need to get better at articulating their ideas through direct business communication. We need to show that our
thinking is grounded in logic and produces results.
Learn to quickly absorb and synthesize feedback should push us to take action. We need to learn to fail fast and make adjustments
Pair Designing
Benefits Of Pair Design
• Make sure designers and developers spend time working together
• saves time on implementation
• promotes ownership
Validation
• send multi-disciplined team to meet with customer
• take a copy of the MVP to visit customers
• have one members lead the interview while the others observe and record
Where Lean UX Has Struggled
The Traditional Agency/Consultancy Model Won’t Survive
Great products require investment across many different parts of a business, so we put a bigger effort on collaborating with our
customers.
It doesn't change the organizational dynamics or shift the way people think about building great products.
Death To Agencies/Consultants?
Invest clients into the work and focus on smaller deliverables to create momentum. Dedicate a small group across the entire
product development cycle, thus providing value beyond just wireframe flows.
WORKFLOW
UX
Design
Development
WORKFLOW
UX
Design
Development
http://www.nytimes.com/interactive/2012/07/23/sports/olympics/the-fastest-baton-to-the-finish-line.html?_r=0
EXCHANGE AREA
UX
Design
Development
TAPERING
UX
Design
Development
DIVERGENCE
UX
Design
Development
concept by Daniel Mall
DIVERGENCE
Don’t Get Caught Up On Process
“It’s easier to ask forgiveness than it is to get permission”
- U.S. Navy Rear Admiral Grace Hopper
THANK YOU!Questions?
MICHAEL JOVEL - @MJOVEL
