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Extensive experience creating and producing collateral material, OTC packaging, business-to-business, and consumer advertising. DESIGN AND MANAGEMENT EXPERIENCE • Package design • FDA regulations governing OTC products • Corporate I.D. manuals • Graphics standards manuals • Collateral material • Budgeting • Project coordination among management, marketing and sales • Supervising and purchasing graphics services and printing • Electronic print production and printing A r t D i r e c t i o n P R O D U C T I O N Paul Gross 732 Springfield Ave. Summit, NJ 07901 908-522-0333 [email protected]

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Page 1: P Gross Portfolio2008

Extensive experience creating andproducing collateral material,OTC packaging, business-to-business,and consumer advertising.

DESIGN AND MANAGEMENT EXPERIENCE

• Package design

• FDA regulations governing OTC products

• Corporate I.D. manuals

• Graphics standards manuals

• Collateral material

• Budgeting

• Project coordination among management, marketing and sales

• Supervising and purchasing graphics services and printing

• Electronic print production and printing

Art Dire

cti

on

P

RO D U C T

I ON

Paul Gross732 Springfield Ave.Summit, NJ 07901908-522-0333

[email protected]

PACKAGINGPACKAGING

COLLATERALCOLLATERAL

CORPORATE ID CORPORATE ID

LOGO DESIGNLOGO DESIGN

Page 2: P Gross Portfolio2008

Client: Pfi zerProject: four new Purell SKU’s, Ocean Mist, Spring BloomMoisture Therapy & Foam

PACKAGING

Page 3: P Gross Portfolio2008

Client: PfizerProject: Purell club store value pack & blister

PACKAGING

Page 4: P Gross Portfolio2008

Client: PfizerProject: Pocket Paks design options for market testing

PACKAGING

Page 5: P Gross Portfolio2008

INGREDIENTS:SUGAR, CITRIC ACID, INSTANT TEA,

SILICONE DIOXIDE (PREVENTS CAKING),NATURAL STRAWBERRY FLAVOR.

SERVINGS WATER TEA MIX1 8 fl. oz. (1cup) 2 tablespoons

4 1 quart (4cups) 1/2 cup

8 2 quart (8cups) 3/4 cup

16 1 gallon (4quarts) 1 1/2 cups

S E R V I N G C H A R T

TO MAKE A PITCHERAdd approx. 1/2 cup Tea Mix to 1 quart

(4 cups) of cold water. Stir.Serve over ice or chill.

TO MAKE A GLASSAdd approx. 2 tablespoons Tea Mix to

8 fluid ounces (1 cup) of cold water. Stir.Serve over ice or chill.

Mountain Glen Instant Iced Tea Mix is made from only the finest

ingredients and highest quality Teas grown on our own plantations.

Our unique formula has no color or preservatives added. This copy is a

place holder, and some content ideas, Finlays to finalized copy.

0 000000 00000

MANUFACTURED BYJAMES FINLAY & CO. (U.S.) INC. HACKETTSTOWN, NJ 07840 USA

Nutrition FactsServing Size 2 tbsp (19g)Servings Per Container 25Amount Per Serving

Calories 80 Calories from Fat 0 % Daily Value*

Total Fat 0g 0%Cholesterol 0mg 0%Sodium 0mg 0%Total Carbohydrate 19g 6% Sugars 19gProtein 0g*Percent Daily Values are based on a 2,000 calorie diet.

Iced Tea Mix #4 Lemon 10/7/00

Gourmet Iced Tea MixGourmet Iced Tea Mix

Sugar Sweetened

No Color Added

All NaturalLemon FlavorAll Natural

Lemon FlavorAll Natural

Lemon Flavor

NET WT 16 OZ (1LB) 454g

MOUNTAINGLEN™

INGREDIENTS:SUGAR, CITRIC ACID, INSTANT TEA,

SILICONE DIOXIDE (PREVENTS CAKING),NATURAL STRAWBERRY FLAVOR.

SERVINGS WATER TEA MIX1 8 fl. oz. (1cup) 2 tablespoons

4 1 quart (4cups) 1/2 cup

8 2 quart (8cups) 3/4 cup

16 1 gallon (4quarts) 1 1/2 cups

S E R V I N G C H A R T

TO MAKE A PITCHERAdd approx. 1/2 cup Tea Mix to 1 quart

(4 cups) of cold water. Stir.Serve over ice or chill.

TO MAKE A GLASSAdd approx. 2 tablespoons Tea Mix to

8 fluid ounces (1 cup) of cold water. Stir.Serve over ice or chill.

Mountain Glen Instant Iced Tea Mix is made from only the finest

ingredients and highest quality Teas grown on our own plantations.

Our unique formula has no color or preservatives added. This copy is a

place holder, and some content ideas, Finlays to finalized copy.

0 000000 00000

MANUFACTURED BYJAMES FINLAY & CO. (U.S.) INC. HACKETTSTOWN, NJ 07840 USA

Nutrition FactsServing Size 2 tbsp (19g)Servings Per Container 25Amount Per Serving

Calories 80 Calories from Fat 0 % Daily Value*

Total Fat 0g 0%Cholesterol 0mg 0%Sodium 0mg 0%Total Carbohydrate 19g 6% Sugars 19gProtein 0g*Percent Daily Values are based on a 2,000 calorie diet.

Iced Tea Mix #4Peach 10/7/00

Gourmet Iced Tea MixGourmet Iced Tea Mix

Sugar Sweetened

No Color Added

All NaturalPeach FlavorAll Natural

Peach FlavorAll Natural

Peach Flavor

NET WT 16 OZ (1LB) 454g

MOUNTAINGLEN™

INGREDIENTS:SUGAR, CITRIC ACID, INSTANT TEA,

SILICONE DIOXIDE (PREVENTS CAKING),NATURAL STRAWBERRY FLAVOR.

SERVINGS WATER TEA MIX1 8 fl. oz. (1cup) 2 tablespoons

4 1 quart (4cups) 1/2 cup

8 2 quart (8cups) 3/4 cup

16 1 gallon (4quarts) 1 1/2 cups

S E R V I N G C H A R T

TO MAKE A PITCHERAdd approx. 1/2 cup Tea Mix to 1 quart

(4 cups) of cold water. Stir.Serve over ice or chill.

TO MAKE A GLASSAdd approx. 2 tablespoons Tea Mix to

8 fluid ounces (1 cup) of cold water. Stir.Serve over ice or chill.

Mountain Glen Instant Iced Tea Mix is made from only the finest

ingredients and highest quality Teas grown on our own plantations.

Our unique formula has no color or preservatives added. This copy is a

place holder, and some content ideas, Finlays to finalized copy.

0 000000 00000

MANUFACTURED BYJAMES FINLAY & CO. (U.S.) INC. HACKETTSTOWN, NJ 07840 USA

Nutrition FactsServing Size 2 tbsp (19g)Servings Per Container 25Amount Per Serving

Calories 80 Calories from Fat 0 % Daily Value*

Total Fat 0g 0%Cholesterol 0mg 0%Sodium 0mg 0%Total Carbohydrate 19g 6% Sugars 19gProtein 0g*Percent Daily Values are based on a 2,000 calorie diet.

Iced Tea Mix #4Raspberry10/7

Gourmet Iced Tea MixGourmet Iced Tea Mix

Sugar Sweetened

No Color Added

All Natural

Raspberry FlavorAll Natural

Raspberry FlavorAll Natural

Raspberry Flavor

NET WT 16 OZ (1LB) 454g

MOUNTAINGLEN™

Client: James Finlay & Co.Project: Three new SKU’s created for Finlay’s housebrand Mountain Glen

PACKAGING

Page 6: P Gross Portfolio2008

DIRECTIONSSINGLE SERVE - ADD 3 LEVEL TABLESPOONS

OF CHAI MIX TO 5 fl.oz.(150ml) OF HOT WATER,

STIR AND ENJOY.

FOOD SERVICE - EMPTY CONTENTS OF CAN

INTO DISPENSER MACHINE HOPPER. ADJUST

SETTING TO MEET TASTE REQUIREMENTS.

SPICED CHAI MIXA blend of mountain grown teas and exotic

spices from around the world. Chai has been enjoyed and consumed for thousands of years

and is noted for its wonderful flavor and rich aromatic cup.

TAKE TIME TO ENJOY THE LATTE OF TEAS.

MOUNTAIN GLEN™ BRANDMANUFACTURED BY JAMES FINLAY & CO. (U.S.) INC.

HACKETTSTOWN, NJ 07840 USA

INGREDIENTS: CANE SUGAR, NONDAIRY C R E A M E R ( C O R N S Y R U P S O L I D S , PARTIALLY HYDROGENATED SOYBEAN O I L , S O D I U M C A S E I N A T E A M I L K DERIVATIVE, DIPOTASSIUM PHOSPHATE, M O N O & D I G L Y C E R I D E S , S O D I U M SILICOALUMINATE (PREVENTS CAKING), ARTIFICIAL FLAVOR AND RIBOFLAVIN (COLOR)), NONFAT DRY MILK, NATURAL SOLUBLE TEA EXTRACT FROM HIGH GROWN TEAS, STONE GROUND SPICES.

20447-MO-M

300 5-7/32 X 11-3/16-1/2 LAP

7 56862 54365 9

This product is sold by weight not volume.Some settling of contents may have occurred during handling.

1

MOUNTAINGLEN™

ChaiChaimixmix

A Sophisticated Creamy Blend Of Sugar, Tea & Stone Ground Spices

Instant Just Add Hot Water

NET WT 16 OZ (1 LB) 454g

K

THE CAPPUCCINO OF TEAS

SpicedSpiced Nutrition FactsServing Size 3 tbsp (28g)Servings Per Container 16Amount Per Serving

Calories 115 Calories from Fat 20 % Daily Value*

Total Fat 2g 3% Saturated Fat 1.5g 8%Cholesterol 0mg 0%Sodium 30mg 1%Total Carbohydrate 21.5g 7% Dietary Fiber 0g 0% Sugars 21.5gProtein 2gVitamin A 0% • Vitamin C 0%Vitamin D 1% • Calcium 6% • Iron 0%*Percent Daily Values are based on a 2,000 calorie diet.

The Cappuccino of TeasThe Cappuccino of Teas

DIRECTIONSSINGLE SERVE - ADD 3 LEVEL TABLESPOONS

OF CHAI MIX TO 5 fl.oz.(150ml) OF HOT WATER,

STIR AND ENJOY.

FOOD SERVICE - EMPTY CONTENTS OF CAN

INTO DISPENSER MACHINE HOPPER. ADJUST

SETTING TO MEET TASTE REQUIREMENTS.

SPICED CHAI MIXA blend of mountain grown teas and exotic

spices from around the world. Chai has been enjoyed and consumed for thousands of years

and is noted for its wonderful flavor and rich aromatic cup.

TAKE TIME TO ENJOY THE LATTE OF TEAS.

MOUNTAIN GLEN™ BRANDMANUFACTURED BY JAMES FINLAY & CO. (U.S.) INC.

HACKETTSTOWN, NJ 07840 USA INGREDIENTS: CANE SUGAR, NONDAIRY C R E A M E R ( C O R N S Y R U P S O L I D S , PARTIALLY HYDROGENATED SOYBEAN O I L , S O D I U M C A S E I N A T E A M I L K DERIVATIVE, DIPOTASSIUM PHOSPHATE, M O N O & D I G L Y C E R I D E S , S O D I U M SILICOALUMINATE (PREVENTS CAKING), ARTIFICIAL FLAVOR AND RIBOFLAVIN (COLOR)), NONFAT DRY MILK, NATURAL SOLUBLE TEA EXTRACT FROM HIGH GROWN TEAS, STONE GROUND SPICES.

20447-MO-M

300 5-7/32 X 11-3/16-1/2 LAP

7 56862 54365 9

This product is sold by weight not volume.Some settling of contents may have occurred during handling.

2

ChaiChaiMOUNTAIN

GLEN™

A Sophisticated Creamy Blend Of Sugar, Tea & Stone Ground Spices

NET WT 16 OZ (1 LB) 454g

K

SpicedSpiced Nutrition FactsServing Size 3 tbsp (28g)Servings Per Container 16Amount Per Serving

Calories 115 Calories from Fat 20 % Daily Value*

Total Fat 2g 3% Saturated Fat 1.5g 8%Cholesterol 0mg 0%Sodium 30mg 1%Total Carbohydrate 21.5g 7% Dietary Fiber 0g 0% Sugars 21.5gProtein 2gVitamin A 0% • Vitamin C 0%Vitamin D 1% • Calcium 6% • Iron 0%*Percent Daily Values are based on a 2,000 calorie diet.

Instant Mix, Just Add Hot Water

The Cappuccino of Teas

DIRECTIONSSINGLE SERVE - ADD 3 LEVEL TABLESPOONS

OF CHAI MIX TO 5 fl.oz.(150ml) OF HOT WATER,

STIR AND ENJOY.

FOOD SERVICE - EMPTY CONTENTS OF CAN

INTO DISPENSER MACHINE HOPPER. ADJUST

SETTING TO MEET TASTE REQUIREMENTS.

SPICED CHAI MIXA blend of mountain grown teas and exotic

spices from around the world. Chai has been enjoyed and consumed for thousands of years

and is noted for its wonderful flavor and rich aromatic cup.

TAKE TIME TO ENJOY THE LATTE OF TEAS.

MOUNTAIN GLEN™ BRANDMANUFACTURED BY JAMES FINLAY & CO. (U.S.) INC.

HACKETTSTOWN, NJ 07840 USA INGREDIENTS: CANE SUGAR, NONDAIRY C R E A M E R ( C O R N S Y R U P S O L I D S , PARTIALLY HYDROGENATED SOYBEAN O I L , S O D I U M C A S E I N A T E A M I L K DERIVATIVE, DIPOTASSIUM PHOSPHATE, M O N O & D I G L Y C E R I D E S , S O D I U M SILICOALUMINATE (PREVENTS CAKING), ARTIFICIAL FLAVOR AND RIBOFLAVIN (COLOR)), NONFAT DRY MILK, NATURAL SOLUBLE TEA EXTRACT FROM HIGH GROWN TEAS, STONE GROUND SPICES.

20447-MO-M

300 5-7/32 X 11-3/16-1/2 LAP

7 56862 54365 9

This product is sold by weight not volume.Some settling of contents may have occurred during handling.

8

ChaiChaiChaiMOUNTAIN

GLEN™

A Sophisticated Creamy Blend Of SugarTea & Stone Ground Spices

A Sophisticated Creamy Blend Of SugarTea & Stone Ground Spices

NET WT 16 OZ (1 LB) 454g

K

Nutrition FactsServing Size 3 tbsp (28g)Servings Per Container 16Amount Per Serving

Calories 115 Calories from Fat 20 % Daily Value*

Total Fat 2g 3% Saturated Fat 1.5g 8%Cholesterol 0mg 0%Sodium 30mg 1%Total Carbohydrate 21.5g 7% Dietary Fiber 0g 0% Sugars 21.5gProtein 2gVitamin A 0% • Vitamin C 0%Vitamin D 1% • Calcium 6% • Iron 0%*Percent Daily Values are based on a 2,000 calorie diet.

Spiced Instant Mix Just Add Hot WaterSpiced Instant Mix Just Add Hot WaterSpiced Instant Mix Just Add Hot Water

The Cappuccino of TeasThe Cappuccino of TeasThe Cappuccino of Teas

Client: James Finlay & Co.Project: Chai Mix Label design options created for Finlay’s house brand Mountain Glen

PACKAGING

Page 7: P Gross Portfolio2008

Client: James Finlay & Co. Project: Trade show panel

TRADE SHOW BANNER

Page 8: P Gross Portfolio2008

Client: Kuntry KardsProject: Carton and label design for new start-up with a small budget. A stock box was wrapped with a textured sheet, and a series of one color labels were created.

PACKAGING

Page 9: P Gross Portfolio2008

PACKAGING

Client: GlytoneProject: New skin care linesold through dermatologists

PACKAGING

Page 10: P Gross Portfolio2008

Fine RibClosure

WI LD C H ER R YW I LD C H ER R Y6 CHEWS

EX T R A S T R ENGT H

ANTACID®

TEAR HERE

Keep out of reach of children. Directions chew and swallow 2 to 3 chews, hourly ifneeded Other information • each chew contains: calcium 470 mg, magnesium5 mg • contains milk Inactive ingredients corn starch, corn syrup, corn syrupsolids, FD&C red no. 40 aluminum lake, flavoring, glycerin, hydrogenated coconut oil,nonfat drymilk, soy lecithin, and sucrose Questions? call 1-800-223-0182, weekdays,9 AM - 5 PMEST

Active ingredient (in each chew) Calcium carbonate 1177 mg Purpose AntacidUses relieves: • heartburn • sour stomach • acid indigestion • upset stomachdue tothese symptoms Warnings Ask a doctor or pharmacist before use if you are nowtaking a prescription drug. Antacids may interact with certain prescription drugs. Do nottakemore than 6 chews in a 24-hour period, or use themaximumdosage for more than2 weeks, except under the advice and supervision of a physician.

0-00000-00000-0

PLACEUPC3-12547-65520-0

DONOT USE IF FOIL PACKIS OPEN OR TORN

Dist: PFIZER CONSUMER HEALTHCARE, Morris Plains, NJ 07950 USA©2005 Pfizer U.S. Patent Nos. 6,517,886 and 6,482,465

06-0413-19

www.pfizerch.com Store at 59� to 77�F (15� to 25�C) in a dry place

0 000000 00000

F.P.O. Mag. 85%3 12547 65522 4

DONOT USE IF FOIL PACKSARE OPENOR TORN

Store at 59˚to 77 F̊ (15˚to 25 C̊)in a dry place

ANTAC ID

EX T R A S T R ENGT H

6CH

EWS

EXTRA

STREN

GTH

ANTA

CID

®

ANTAC ID

SPACE LEFTO PEN TO HOLD

PRODUCT IN PLACE

Relieves:• Heartburn

• Acid Indigestion

ANTAC ID

EX T R A S T R ENGT H

FPO100% - Code 12802044410

FPO100%-Code12802044410

WIL

DC

HER

RY

WIL

DC

HER

RY

0 000000 00000

F.P.O. Mag. 85%3 12547 65525 5

WI LD C H ER R YW I LD C H ER R Y

W I LD C H ER R YW I LD C H ER R Y

W I LD C H ER R YW I LD C H ER R Y

®

®

®

18CHEWS (3 packs of 6 chews)18CHEWS (3 packs of 6 chews)

Drug FactsActive ingredients (in each chew) PurposeCalciumcarbonate 1177 mg...............................................Antacid

Usesrelieves: • heartburn • sour stomach • acid indigestion

• upset stomachdue to these symptoms

WarningsAsk a doctor or pharmacist before use if you are nowtaking a prescriptiondrug. Antacids may interact with certainprescriptiondrugs.

Donot takemore than 6 chews in a 24-hour period, or use themaximumdosage for more than 2 weeks, except under the adviceand supervision of a physician.

Keep out of reach of children.

Directionschewand swallow2 to3 chews, hourly if needed

Other information• each chew contains: calcium470 mg, magnesium5 mg• contains milk

Inactive ingredients corn starch, corn syrup, cornsyrup solids, FD&C redno. 40 aluminum lake, flavoring, glycerin,hydrogenated coconut oil, nonfat drymilk, soy lecithin, and sucrose

Questions? call 1-800-223-0182, weekdays, 9AM-5 PMEST

Dist: PFIZER CONSUMER HEALTHCAREMorris Plains, NJ 07950 USA©2007 www.pfizerch.comU.S. Patent Nos. 6,517,886 and6,482,46502-0444-10

Use as directed.Follow all storage conditions.

Client: RolaidsProject: Implement design andincorporate FDA mandatedformating of Drug Facts copy

PACKAGING

Page 11: P Gross Portfolio2008

Montrose GroupLLCConsultants to Pharmaceutical Industry

Pharmaceutical Company

Non-Profit Foundation

Marketing Company

Spectially Chocolate Company

Specialty Tea Company

Package Design Company

Acountants to Tech Companies

Financial Consultance

Consultants to Pharmaceutical Industry

PURPLE MOONFOUNDATION INCFOUNDATION INCPURPLE MOON

LLC

Heavenly ChocolatesHeavenly Chocolates

Sinfully Good

C O N P A C

Effective Packaging & Collateral Material

C O R P O R A T I O N

BogartDelafieldFerrier LLC

Client: VariousProject: Logo design

LOGO DEVELOPMENT

Page 12: P Gross Portfolio2008

SPINNAKERConsulting, Inc.

Spinnaker Consulting, Inc.

SpinnakerCONSULTING, INC.

SpinnakerConsulting, Inc.

SpinnakerCONSULTING, INC. ���������

����������������

SpinnakerSpinnakerConsulting, Inc.

Spinnaker Consulting, Inc.

and the winner is

Client: Spinnaker ConsultingProject: Design options presented to client, logo at bottom left was used.

LOGO DEVELOPMENT

Page 13: P Gross Portfolio2008

Client: Warner-LambertProject: I.D. manuals —Listerine Global StandardsWarner-Lambert StationeryZantac Global Standards

CLICK TO VIEW MANUAL

CLICK TO VIEW MANUAL

CORPORATE ID

Page 14: P Gross Portfolio2008

Client: SmithsonianProject: 150th anniversary guide book. The book gives a synopsis of each of the Smithsonian’s museums

COLLATERAL

Page 15: P Gross Portfolio2008

COLLATERAL

Client: PHARAMCOLOGICSProject: Capabilities Brochure

Page 16: P Gross Portfolio2008

COLLATERAL

Client: GlytoneProject: Product support brochures targeting two markets

Page 17: P Gross Portfolio2008

Client: Twill PrintingProject: Service brochure

COLLATERAL

Page 18: P Gross Portfolio2008

Client: Twill PrintingProject: Promotional mailers

COLLATERAL

Page 19: P Gross Portfolio2008

Client: META SolutionsProject: promotional brochure with inserts

Paul Gross 908-522-0333

COLLATERAL

Page 20: P Gross Portfolio2008

Client: Interdyamics AutomotiveProject: After-market air conditioning equipment brochure, produced in 6 languages

COLLATERAL