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Graphic Design Portfolio
Citation preview
Extensive experience creating andproducing collateral material,OTC packaging, business-to-business,and consumer advertising.
DESIGN AND MANAGEMENT EXPERIENCE
• Package design
• FDA regulations governing OTC products
• Corporate I.D. manuals
• Graphics standards manuals
• Collateral material
• Budgeting
• Project coordination among management, marketing and sales
• Supervising and purchasing graphics services and printing
• Electronic print production and printing
Art Dire
cti
on
P
RO D U C T
I ON
Paul Gross732 Springfield Ave.Summit, NJ 07901908-522-0333
PACKAGINGPACKAGING
COLLATERALCOLLATERAL
CORPORATE ID CORPORATE ID
LOGO DESIGNLOGO DESIGN
Client: Pfi zerProject: four new Purell SKU’s, Ocean Mist, Spring BloomMoisture Therapy & Foam
PACKAGING
Client: PfizerProject: Purell club store value pack & blister
PACKAGING
Client: PfizerProject: Pocket Paks design options for market testing
PACKAGING
INGREDIENTS:SUGAR, CITRIC ACID, INSTANT TEA,
SILICONE DIOXIDE (PREVENTS CAKING),NATURAL STRAWBERRY FLAVOR.
SERVINGS WATER TEA MIX1 8 fl. oz. (1cup) 2 tablespoons
4 1 quart (4cups) 1/2 cup
8 2 quart (8cups) 3/4 cup
16 1 gallon (4quarts) 1 1/2 cups
S E R V I N G C H A R T
TO MAKE A PITCHERAdd approx. 1/2 cup Tea Mix to 1 quart
(4 cups) of cold water. Stir.Serve over ice or chill.
TO MAKE A GLASSAdd approx. 2 tablespoons Tea Mix to
8 fluid ounces (1 cup) of cold water. Stir.Serve over ice or chill.
Mountain Glen Instant Iced Tea Mix is made from only the finest
ingredients and highest quality Teas grown on our own plantations.
Our unique formula has no color or preservatives added. This copy is a
place holder, and some content ideas, Finlays to finalized copy.
0 000000 00000
MANUFACTURED BYJAMES FINLAY & CO. (U.S.) INC. HACKETTSTOWN, NJ 07840 USA
Nutrition FactsServing Size 2 tbsp (19g)Servings Per Container 25Amount Per Serving
Calories 80 Calories from Fat 0 % Daily Value*
Total Fat 0g 0%Cholesterol 0mg 0%Sodium 0mg 0%Total Carbohydrate 19g 6% Sugars 19gProtein 0g*Percent Daily Values are based on a 2,000 calorie diet.
Iced Tea Mix #4 Lemon 10/7/00
Gourmet Iced Tea MixGourmet Iced Tea Mix
Sugar Sweetened
No Color Added
All NaturalLemon FlavorAll Natural
Lemon FlavorAll Natural
Lemon Flavor
NET WT 16 OZ (1LB) 454g
MOUNTAINGLEN™
INGREDIENTS:SUGAR, CITRIC ACID, INSTANT TEA,
SILICONE DIOXIDE (PREVENTS CAKING),NATURAL STRAWBERRY FLAVOR.
SERVINGS WATER TEA MIX1 8 fl. oz. (1cup) 2 tablespoons
4 1 quart (4cups) 1/2 cup
8 2 quart (8cups) 3/4 cup
16 1 gallon (4quarts) 1 1/2 cups
S E R V I N G C H A R T
TO MAKE A PITCHERAdd approx. 1/2 cup Tea Mix to 1 quart
(4 cups) of cold water. Stir.Serve over ice or chill.
TO MAKE A GLASSAdd approx. 2 tablespoons Tea Mix to
8 fluid ounces (1 cup) of cold water. Stir.Serve over ice or chill.
Mountain Glen Instant Iced Tea Mix is made from only the finest
ingredients and highest quality Teas grown on our own plantations.
Our unique formula has no color or preservatives added. This copy is a
place holder, and some content ideas, Finlays to finalized copy.
0 000000 00000
MANUFACTURED BYJAMES FINLAY & CO. (U.S.) INC. HACKETTSTOWN, NJ 07840 USA
Nutrition FactsServing Size 2 tbsp (19g)Servings Per Container 25Amount Per Serving
Calories 80 Calories from Fat 0 % Daily Value*
Total Fat 0g 0%Cholesterol 0mg 0%Sodium 0mg 0%Total Carbohydrate 19g 6% Sugars 19gProtein 0g*Percent Daily Values are based on a 2,000 calorie diet.
Iced Tea Mix #4Peach 10/7/00
Gourmet Iced Tea MixGourmet Iced Tea Mix
Sugar Sweetened
No Color Added
All NaturalPeach FlavorAll Natural
Peach FlavorAll Natural
Peach Flavor
NET WT 16 OZ (1LB) 454g
MOUNTAINGLEN™
INGREDIENTS:SUGAR, CITRIC ACID, INSTANT TEA,
SILICONE DIOXIDE (PREVENTS CAKING),NATURAL STRAWBERRY FLAVOR.
SERVINGS WATER TEA MIX1 8 fl. oz. (1cup) 2 tablespoons
4 1 quart (4cups) 1/2 cup
8 2 quart (8cups) 3/4 cup
16 1 gallon (4quarts) 1 1/2 cups
S E R V I N G C H A R T
TO MAKE A PITCHERAdd approx. 1/2 cup Tea Mix to 1 quart
(4 cups) of cold water. Stir.Serve over ice or chill.
TO MAKE A GLASSAdd approx. 2 tablespoons Tea Mix to
8 fluid ounces (1 cup) of cold water. Stir.Serve over ice or chill.
Mountain Glen Instant Iced Tea Mix is made from only the finest
ingredients and highest quality Teas grown on our own plantations.
Our unique formula has no color or preservatives added. This copy is a
place holder, and some content ideas, Finlays to finalized copy.
0 000000 00000
MANUFACTURED BYJAMES FINLAY & CO. (U.S.) INC. HACKETTSTOWN, NJ 07840 USA
Nutrition FactsServing Size 2 tbsp (19g)Servings Per Container 25Amount Per Serving
Calories 80 Calories from Fat 0 % Daily Value*
Total Fat 0g 0%Cholesterol 0mg 0%Sodium 0mg 0%Total Carbohydrate 19g 6% Sugars 19gProtein 0g*Percent Daily Values are based on a 2,000 calorie diet.
Iced Tea Mix #4Raspberry10/7
Gourmet Iced Tea MixGourmet Iced Tea Mix
Sugar Sweetened
No Color Added
All Natural
Raspberry FlavorAll Natural
Raspberry FlavorAll Natural
Raspberry Flavor
NET WT 16 OZ (1LB) 454g
MOUNTAINGLEN™
Client: James Finlay & Co.Project: Three new SKU’s created for Finlay’s housebrand Mountain Glen
PACKAGING
DIRECTIONSSINGLE SERVE - ADD 3 LEVEL TABLESPOONS
OF CHAI MIX TO 5 fl.oz.(150ml) OF HOT WATER,
STIR AND ENJOY.
FOOD SERVICE - EMPTY CONTENTS OF CAN
INTO DISPENSER MACHINE HOPPER. ADJUST
SETTING TO MEET TASTE REQUIREMENTS.
SPICED CHAI MIXA blend of mountain grown teas and exotic
spices from around the world. Chai has been enjoyed and consumed for thousands of years
and is noted for its wonderful flavor and rich aromatic cup.
TAKE TIME TO ENJOY THE LATTE OF TEAS.
MOUNTAIN GLEN™ BRANDMANUFACTURED BY JAMES FINLAY & CO. (U.S.) INC.
HACKETTSTOWN, NJ 07840 USA
INGREDIENTS: CANE SUGAR, NONDAIRY C R E A M E R ( C O R N S Y R U P S O L I D S , PARTIALLY HYDROGENATED SOYBEAN O I L , S O D I U M C A S E I N A T E A M I L K DERIVATIVE, DIPOTASSIUM PHOSPHATE, M O N O & D I G L Y C E R I D E S , S O D I U M SILICOALUMINATE (PREVENTS CAKING), ARTIFICIAL FLAVOR AND RIBOFLAVIN (COLOR)), NONFAT DRY MILK, NATURAL SOLUBLE TEA EXTRACT FROM HIGH GROWN TEAS, STONE GROUND SPICES.
20447-MO-M
300 5-7/32 X 11-3/16-1/2 LAP
7 56862 54365 9
This product is sold by weight not volume.Some settling of contents may have occurred during handling.
1
MOUNTAINGLEN™
ChaiChaimixmix
A Sophisticated Creamy Blend Of Sugar, Tea & Stone Ground Spices
Instant Just Add Hot Water
NET WT 16 OZ (1 LB) 454g
K
THE CAPPUCCINO OF TEAS
SpicedSpiced Nutrition FactsServing Size 3 tbsp (28g)Servings Per Container 16Amount Per Serving
Calories 115 Calories from Fat 20 % Daily Value*
Total Fat 2g 3% Saturated Fat 1.5g 8%Cholesterol 0mg 0%Sodium 30mg 1%Total Carbohydrate 21.5g 7% Dietary Fiber 0g 0% Sugars 21.5gProtein 2gVitamin A 0% • Vitamin C 0%Vitamin D 1% • Calcium 6% • Iron 0%*Percent Daily Values are based on a 2,000 calorie diet.
The Cappuccino of TeasThe Cappuccino of Teas
DIRECTIONSSINGLE SERVE - ADD 3 LEVEL TABLESPOONS
OF CHAI MIX TO 5 fl.oz.(150ml) OF HOT WATER,
STIR AND ENJOY.
FOOD SERVICE - EMPTY CONTENTS OF CAN
INTO DISPENSER MACHINE HOPPER. ADJUST
SETTING TO MEET TASTE REQUIREMENTS.
SPICED CHAI MIXA blend of mountain grown teas and exotic
spices from around the world. Chai has been enjoyed and consumed for thousands of years
and is noted for its wonderful flavor and rich aromatic cup.
TAKE TIME TO ENJOY THE LATTE OF TEAS.
MOUNTAIN GLEN™ BRANDMANUFACTURED BY JAMES FINLAY & CO. (U.S.) INC.
HACKETTSTOWN, NJ 07840 USA INGREDIENTS: CANE SUGAR, NONDAIRY C R E A M E R ( C O R N S Y R U P S O L I D S , PARTIALLY HYDROGENATED SOYBEAN O I L , S O D I U M C A S E I N A T E A M I L K DERIVATIVE, DIPOTASSIUM PHOSPHATE, M O N O & D I G L Y C E R I D E S , S O D I U M SILICOALUMINATE (PREVENTS CAKING), ARTIFICIAL FLAVOR AND RIBOFLAVIN (COLOR)), NONFAT DRY MILK, NATURAL SOLUBLE TEA EXTRACT FROM HIGH GROWN TEAS, STONE GROUND SPICES.
20447-MO-M
300 5-7/32 X 11-3/16-1/2 LAP
7 56862 54365 9
This product is sold by weight not volume.Some settling of contents may have occurred during handling.
2
ChaiChaiMOUNTAIN
GLEN™
A Sophisticated Creamy Blend Of Sugar, Tea & Stone Ground Spices
NET WT 16 OZ (1 LB) 454g
K
SpicedSpiced Nutrition FactsServing Size 3 tbsp (28g)Servings Per Container 16Amount Per Serving
Calories 115 Calories from Fat 20 % Daily Value*
Total Fat 2g 3% Saturated Fat 1.5g 8%Cholesterol 0mg 0%Sodium 30mg 1%Total Carbohydrate 21.5g 7% Dietary Fiber 0g 0% Sugars 21.5gProtein 2gVitamin A 0% • Vitamin C 0%Vitamin D 1% • Calcium 6% • Iron 0%*Percent Daily Values are based on a 2,000 calorie diet.
Instant Mix, Just Add Hot Water
The Cappuccino of Teas
DIRECTIONSSINGLE SERVE - ADD 3 LEVEL TABLESPOONS
OF CHAI MIX TO 5 fl.oz.(150ml) OF HOT WATER,
STIR AND ENJOY.
FOOD SERVICE - EMPTY CONTENTS OF CAN
INTO DISPENSER MACHINE HOPPER. ADJUST
SETTING TO MEET TASTE REQUIREMENTS.
SPICED CHAI MIXA blend of mountain grown teas and exotic
spices from around the world. Chai has been enjoyed and consumed for thousands of years
and is noted for its wonderful flavor and rich aromatic cup.
TAKE TIME TO ENJOY THE LATTE OF TEAS.
MOUNTAIN GLEN™ BRANDMANUFACTURED BY JAMES FINLAY & CO. (U.S.) INC.
HACKETTSTOWN, NJ 07840 USA INGREDIENTS: CANE SUGAR, NONDAIRY C R E A M E R ( C O R N S Y R U P S O L I D S , PARTIALLY HYDROGENATED SOYBEAN O I L , S O D I U M C A S E I N A T E A M I L K DERIVATIVE, DIPOTASSIUM PHOSPHATE, M O N O & D I G L Y C E R I D E S , S O D I U M SILICOALUMINATE (PREVENTS CAKING), ARTIFICIAL FLAVOR AND RIBOFLAVIN (COLOR)), NONFAT DRY MILK, NATURAL SOLUBLE TEA EXTRACT FROM HIGH GROWN TEAS, STONE GROUND SPICES.
20447-MO-M
300 5-7/32 X 11-3/16-1/2 LAP
7 56862 54365 9
This product is sold by weight not volume.Some settling of contents may have occurred during handling.
8
ChaiChaiChaiMOUNTAIN
GLEN™
A Sophisticated Creamy Blend Of SugarTea & Stone Ground Spices
A Sophisticated Creamy Blend Of SugarTea & Stone Ground Spices
NET WT 16 OZ (1 LB) 454g
K
Nutrition FactsServing Size 3 tbsp (28g)Servings Per Container 16Amount Per Serving
Calories 115 Calories from Fat 20 % Daily Value*
Total Fat 2g 3% Saturated Fat 1.5g 8%Cholesterol 0mg 0%Sodium 30mg 1%Total Carbohydrate 21.5g 7% Dietary Fiber 0g 0% Sugars 21.5gProtein 2gVitamin A 0% • Vitamin C 0%Vitamin D 1% • Calcium 6% • Iron 0%*Percent Daily Values are based on a 2,000 calorie diet.
Spiced Instant Mix Just Add Hot WaterSpiced Instant Mix Just Add Hot WaterSpiced Instant Mix Just Add Hot Water
The Cappuccino of TeasThe Cappuccino of TeasThe Cappuccino of Teas
Client: James Finlay & Co.Project: Chai Mix Label design options created for Finlay’s house brand Mountain Glen
PACKAGING
Client: James Finlay & Co. Project: Trade show panel
TRADE SHOW BANNER
Client: Kuntry KardsProject: Carton and label design for new start-up with a small budget. A stock box was wrapped with a textured sheet, and a series of one color labels were created.
PACKAGING
PACKAGING
Client: GlytoneProject: New skin care linesold through dermatologists
PACKAGING
Fine RibClosure
WI LD C H ER R YW I LD C H ER R Y6 CHEWS
EX T R A S T R ENGT H
ANTACID®
TEAR HERE
Keep out of reach of children. Directions chew and swallow 2 to 3 chews, hourly ifneeded Other information • each chew contains: calcium 470 mg, magnesium5 mg • contains milk Inactive ingredients corn starch, corn syrup, corn syrupsolids, FD&C red no. 40 aluminum lake, flavoring, glycerin, hydrogenated coconut oil,nonfat drymilk, soy lecithin, and sucrose Questions? call 1-800-223-0182, weekdays,9 AM - 5 PMEST
Active ingredient (in each chew) Calcium carbonate 1177 mg Purpose AntacidUses relieves: • heartburn • sour stomach • acid indigestion • upset stomachdue tothese symptoms Warnings Ask a doctor or pharmacist before use if you are nowtaking a prescription drug. Antacids may interact with certain prescription drugs. Do nottakemore than 6 chews in a 24-hour period, or use themaximumdosage for more than2 weeks, except under the advice and supervision of a physician.
0-00000-00000-0
PLACEUPC3-12547-65520-0
DONOT USE IF FOIL PACKIS OPEN OR TORN
Dist: PFIZER CONSUMER HEALTHCARE, Morris Plains, NJ 07950 USA©2005 Pfizer U.S. Patent Nos. 6,517,886 and 6,482,465
06-0413-19
www.pfizerch.com Store at 59� to 77�F (15� to 25�C) in a dry place
0 000000 00000
F.P.O. Mag. 85%3 12547 65522 4
DONOT USE IF FOIL PACKSARE OPENOR TORN
Store at 59˚to 77 F̊ (15˚to 25 C̊)in a dry place
ANTAC ID
EX T R A S T R ENGT H
6CH
EWS
EXTRA
STREN
GTH
ANTA
CID
®
ANTAC ID
SPACE LEFTO PEN TO HOLD
PRODUCT IN PLACE
Relieves:• Heartburn
• Acid Indigestion
ANTAC ID
EX T R A S T R ENGT H
FPO100% - Code 12802044410
FPO100%-Code12802044410
WIL
DC
HER
RY
WIL
DC
HER
RY
0 000000 00000
F.P.O. Mag. 85%3 12547 65525 5
WI LD C H ER R YW I LD C H ER R Y
W I LD C H ER R YW I LD C H ER R Y
W I LD C H ER R YW I LD C H ER R Y
®
®
®
18CHEWS (3 packs of 6 chews)18CHEWS (3 packs of 6 chews)
Drug FactsActive ingredients (in each chew) PurposeCalciumcarbonate 1177 mg...............................................Antacid
Usesrelieves: • heartburn • sour stomach • acid indigestion
• upset stomachdue to these symptoms
WarningsAsk a doctor or pharmacist before use if you are nowtaking a prescriptiondrug. Antacids may interact with certainprescriptiondrugs.
Donot takemore than 6 chews in a 24-hour period, or use themaximumdosage for more than 2 weeks, except under the adviceand supervision of a physician.
Keep out of reach of children.
Directionschewand swallow2 to3 chews, hourly if needed
Other information• each chew contains: calcium470 mg, magnesium5 mg• contains milk
Inactive ingredients corn starch, corn syrup, cornsyrup solids, FD&C redno. 40 aluminum lake, flavoring, glycerin,hydrogenated coconut oil, nonfat drymilk, soy lecithin, and sucrose
Questions? call 1-800-223-0182, weekdays, 9AM-5 PMEST
Dist: PFIZER CONSUMER HEALTHCAREMorris Plains, NJ 07950 USA©2007 www.pfizerch.comU.S. Patent Nos. 6,517,886 and6,482,46502-0444-10
Use as directed.Follow all storage conditions.
Client: RolaidsProject: Implement design andincorporate FDA mandatedformating of Drug Facts copy
PACKAGING
Montrose GroupLLCConsultants to Pharmaceutical Industry
Pharmaceutical Company
Non-Profit Foundation
Marketing Company
Spectially Chocolate Company
Specialty Tea Company
Package Design Company
Acountants to Tech Companies
Financial Consultance
Consultants to Pharmaceutical Industry
PURPLE MOONFOUNDATION INCFOUNDATION INCPURPLE MOON
LLC
Heavenly ChocolatesHeavenly Chocolates
Sinfully Good
C O N P A C
Effective Packaging & Collateral Material
C O R P O R A T I O N
BogartDelafieldFerrier LLC
Client: VariousProject: Logo design
LOGO DEVELOPMENT
SPINNAKERConsulting, Inc.
Spinnaker Consulting, Inc.
SpinnakerCONSULTING, INC.
SpinnakerConsulting, Inc.
SpinnakerCONSULTING, INC. ���������
����������������
SpinnakerSpinnakerConsulting, Inc.
Spinnaker Consulting, Inc.
and the winner is
Client: Spinnaker ConsultingProject: Design options presented to client, logo at bottom left was used.
LOGO DEVELOPMENT
Client: Warner-LambertProject: I.D. manuals —Listerine Global StandardsWarner-Lambert StationeryZantac Global Standards
CLICK TO VIEW MANUAL
CLICK TO VIEW MANUAL
CORPORATE ID
Client: SmithsonianProject: 150th anniversary guide book. The book gives a synopsis of each of the Smithsonian’s museums
COLLATERAL
COLLATERAL
Client: PHARAMCOLOGICSProject: Capabilities Brochure
COLLATERAL
Client: GlytoneProject: Product support brochures targeting two markets
Client: Twill PrintingProject: Service brochure
COLLATERAL
Client: Twill PrintingProject: Promotional mailers
COLLATERAL
Client: META SolutionsProject: promotional brochure with inserts
Paul Gross 908-522-0333
COLLATERAL
Client: Interdyamics AutomotiveProject: After-market air conditioning equipment brochure, produced in 6 languages
COLLATERAL