Original Website Content: How Important Is It to Your Website

Original Website Content: How Important Is It to Your Website

Google has been cracking down on poor quality and duplicate content and spam, and its latest algorithm update, the Penguin is proof that Google will still not go easy of people doing black hat SEO techniques. For the umpteenth time, Google keeps reminding the online masters and content developers to stopping stuffing the World Wide Web with spam and poor and duplicate contents or else face the risk of getting penalised or banned. How important is original content anyway for websites?

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With search engine results changing constantly and new information always coming in, there needs to be new piece of information, which has to be strikingly original. It can be in the form of articles or blog posts, videos, images or even info graphics. This you should consider when you design a website or have one created by an expert web design Sydney expert.

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Where is the place to post unique content? Where else than on your website or blog? How often should you post? Well, as frequently as you can if you do not want to lose your first page ranking. If you have new information, you should post it immediately as online users are always hungry something new.



The could be over 500 million websites on the Internet, so this means there are billions of billions of content out there, and there could be millions of million competing in your niche. With such a huge number, you might think you can go away unnoticed if you copy information from another website and pass them off on your own site as your own. But no, Google will always continue to police the results for plagiarised (duplicate) content and will not hesitate to drop rankings of yours and the other websites.



Plagiarism cannot only affect your rankings but also ban your site permanently, and for your act, you can even get other websites in hot water. You should be aware of this if you do not want to see yours and other’s sites penalised or banned in the search engine rankings. How can you avoid this?



This is quite simple: You should rewrite the content. For instance, you are selling a certain product through your online store and there is information about it from your supplier’s website. With the information you can get, you should have the effort to rewrite them to create a unique content. Do not copy everything into your site. The same thing goes with news clips, articles and blog posts.



Reword or rewrite: This you should do even if you have two different sites for a same business or niche in two different locations. These sites could contain duplicate content, text and images, right? You have plagiarised yourself by producing duplicate content. Still, Google can pick this and penalise both your sites. By rewriting your content, not only you bring in a bit of originality into your website, but also can insert your target keywords into your original content.



SEO Sydney specialists should not stand in Google’s mission to provide online users information that are relevant to their search terms and access them to websites that have quality content. Best we can do is not to litter Google and other search engines with too much spam and poor quality content.

