Online Stereotypes

Matthew Goral . Stream GaoDesign for Persuasion

Racism

EducationPoliticalPolicyInstitutionalMediaEmployment…...

Racism Stereotype

A really big issue

Types of stereotype

Online StereotypeStereotyping through Online Interaction

- Online offensive behavior that is often rooted in stereotypes

- Inappropriate visual stereotyped representation

muslim

Initial ideas- Safe Space chat app

- Chat Language Check

- Identity Morph Mirror/Chat

- Adjective/Portrait match game

- Apology Generator

- Google Images plugin

Apology Generator

email of the offender

first name

made a racist comment made a sexist comment made an unfair generalization subject of generalization

From:offender@gmail.comSubject: An Apology

Dear Victim,

I am sorry that I made an unfair generalization about ITP students. It was not right of me to make assumptions about people I do not know personally. I understand that I made you feel angry and hurt. Please accept my sincere apology.

Love,Offender

Research:ApologyGenerator

- Facebook:

- Poll Results

Discovery

Google Image Search

5 Continents Occupations,ReligionsRaces…...

Research:GoogleImages

27% of the CEOs in the U.S. are female, but they are underrepresented here

People of all races and genders can be successful

Women comprise 34% of web developers; 23% of programmers; 37% of database administrators; 20% of software developers.(Department of Labor Current Population Survey,2012)

The occupation of telemarketer is actually evenly split between men and women in the U.S

Terrorists do not belong to a certain religion

The unPhotoShopped nature is the most beautiful

CEO

Business

Programmer/ Web Developer/ Software Engineer

Telemarketer

Terrorist

Beauty

Refined Prototypes

The Google Chrome Image Search Plugin

The Apology Generator

Next StepsGoogle Chrome Plugin:

- Implement crowdsourcing

mechanic

- Promotion/Distribution

- Reducing manual work

Apology Generator:

- Refining/expanding Language

- Consult conflict resolution

specialists

- Publish/Promote

Both: Lots and lots of user testing

THANK YOU谢 谢