5 Steps to Building and Maintaining a Vibrant Community Stay on topic. Stay on topic. Know your members' interests. Keep content focused. Encourage Influencers. Invite industry leaders to share their experience. Keep it fresh. Fresh content keeps the conversation lively. Pull them back. Send regular emails with links to hot topics. Make the members the stars. Reward contributors by promoting their content. 1. 2. 3. 4. 5. Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy, under the American Recovery and Reinvestment Act) and is brought to you in partnership with Home Energy magazine Personalized Home Page Social Media Integration Blogs Events Forum Discussion Topical Groups Video Gallery Photo Gallery Blogs Industry leaders and peers post on topics from building science to energy efficiency in multifamily dwellings Hot Topics - Forum & Groups • The Science of Hot Air Rising • The End of Profits for Auditors • DOE Home Energy Score • Fun with Neutral Pressure Planes Hall of Shame War stories and advice requests in shared photos. Members live in 53 countries and every US State. Online Communities Creating Change: HomeEnergyPros.lbl.gov Diane Chojnowski Usability.org Kath Straub Usability.org Evan Mills Berkeley Lab Tom White Home Energy Magazine Member Map User Engagement 2500 members have started 700 discussions and shared 500 blogs, 1000 photos and 220 videos with 12,000 views. 168,000 people visited HEP 282,000 times to read 817,000 pages. Home Energy Pros is a global, on-line community where home performance and weatherization professionals share ideas, experiences, knowledge and resources November 2012 Member Feedback January 2012 Members visit 2-4 times/week to follow forums, blogs and groups. Nearly 50% participate in the dialogue. 25% repost HEPros content to their own social media streams. 50% say Home Energy Pros helped them solve a problem such as which tools/materials to invest in, how to communicate better with customers and which construction approaches work better.

Online Communities Creating Change - HomeEnergyPros (Poster presented at ACEEE)

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Page 1: Online Communities Creating Change - HomeEnergyPros (Poster presented at ACEEE)

5 Steps to Building and Maintaining a Vibrant Community

Stay on topic. Stay on topic. Know your members' interests. Keep content focused.Encourage Influencers. Invite industry leaders to share their experience.Keep it fresh. Fresh content keeps the conversation lively. Pull them back. Send regular emails with links to hot topics.Make the members the stars. Reward contributors by promoting their content.

1.2.3.4.5.

Home Energy Pros was founded by the developers of Home Energy Saver Pro (sponsored by the U.S. Department of Energy, under the American Recovery and Reinvestment Act) and is brought to you in partnership with Home Energy magazine

Personalized Home Page

Social Media Integration

Blogs

Events

Forum Discussion

TopicalGroups

Video Gallery

PhotoGallery

BlogsIndustry leaders and peers post on topics

from building science to energy efficiency in multifamily dwellings

Hot Topics - Forum & Groups • The Science of Hot Air Rising • The End of Profits for Auditors • DOE Home Energy Score • Fun with Neutral Pressure Planes

Hall of ShameWar stories and advicerequests in shared photos.

Members livein 53 countriesand every US State.

Online Communities Creating Change: HomeEnergyPros.lbl.govDiane Chojnowski

Usability.org

Kath Straub Usability.org

Evan MillsBerkeley Lab

Tom WhiteHome Energy Magazine

Member Map

User Engagement

2500 members have started 700 discussions and shared500 blogs, 1000 photos and 220 videos with 12,000 views.

168,000 people visited HEP 282,000 times to read 817,000 pages.

Home Energy Pros is a global, on-line community where home performance and weatherization professionals share ideas, experiences, knowledge and resources

November 2012

Member FeedbackJanuary 2012

Members visit 2-4 times/week to follow forums, blogs and groups.Nearly 50% participate in the dialogue.25% repost HEPros content to their own social media streams.

50% say Home Energy Pros helped them solve a problemsuch as which tools/materials to invest in, how to communicate betterwith customers and which construction approaches work better.