On Gamification

Amanda LangeTech Evangelist@second_truth

My Background

Let’s Gamify this Talk

So What’s This About?

• Use of game elements to drive engagement in non-games

• Tied to game design• Part of the psychology of motivation

Gamification Is:

• A spoonful of sugar!

Gamification Is:

Or…

Gamification Is:http://bogost.com/writing/blog/gamification_is_bullshit/“Gamification is reassuring. It gives Vice Presidents and Brand Managers comfort: they’re doing everything right, and they can do even better by adding “a games strategy” to their existing products, slathering on “gaminess” like aioli on ciabatta at the consultant’s indulgent sales lunch.”

Gamification Is:Chocolate on Broccoli

Examples

DVLUPGamified App Creation

Chore Monster

Zombies, Run!Gamified Fitness

Xbox Fitness

Meaningful Play

http://meaningfulplay.msu.edu/proceedings2014/

Transformational Games

Serious Games?

Design Principles

Design that Works• Explore Systems• Encourage, but don’t Bribe• Is it fun?• OK, is it really engaging?

Motivation Psychology

“Gamification at Work: Designing Engaging Business Software.”

Book It! Blunder

Gamer Psychology

Same source modified from R. Bartle

• Rewards and Reward Scheduling

How Games Engage

Tom Chatfield – 7 ways games engage the brain – https://www.youtube.com/watch?v=KyamsZXXF2w

1. Experience Bars Measuring Progress2. Multiple Long and Short-Term Aims3. Rewards for Effort4. Feedback5. An Element of Uncertainty6. Windows of Enhanced Attention7. Other People

7 Ideas

Experience Bars/Points

Long and Short-Term Aims

Rewards for Effort

Feedback

Element of Uncertainty

Windows of Enhanced Attention

Other People

Wrapup

TakeawaysConsider Carefully Your Reward StructureMake the Fun ParamountWatch and Test Your Users

Be Careful What You Incentivize

Be This

Not This

Gamify Responsibly

Amanda Lange@second_truthwww.secondtruth.com

Thank You