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USE OF OMNI-CHANNEL IN FINANCIAL SERVICES Webcredible 10 September 2015

Omnichannel Design in Financial Services

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Use of Omni-channel in Financial ServicesWebcredible10 September 2015

What is omni-channel?

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Why omni-channel?

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Why omni-channel?

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Why omni-channel?

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ExampleWinbank

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Example

Barclaycard App

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Example

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Cross industry examples

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Key UX challengesProcess, engagement and visionBackend-systems CRM, CEM how do you build a business case?Visibility of customer data and sharing across organisationSuitability of channels for purposeSharing data across devices without logging in to an accountMeasurement

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What about you?How are youusing Omni-channel?

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