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Use of Omni-channel in Financial ServicesWebcredible10 September 2015
What is omni-channel?
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Why omni-channel?
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Why omni-channel?
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Why omni-channel?
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ExampleWinbank
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Example
Barclaycard App
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Example
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Cross industry examples
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Key UX challengesProcess, engagement and visionBackend-systems CRM, CEM how do you build a business case?Visibility of customer data and sharing across organisationSuitability of channels for purposeSharing data across devices without logging in to an accountMeasurement
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What about you?How are youusing Omni-channel?
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