When Sprint merged with Nextel a few years back they underwent massive re-branding campaign. Nextel’s attention getting black and yellow color scheme was merged with The Sprint name. The new symbol is based on sprints signature ‘pin drop’. The switch to a nice sans serif typeface also does wonders for making the logo look modern. This logo really shines when the symbol is set in motion.

While some may not like the logo – It seems like a step in the right direction. The old lions logo seemed flat and boring. The new re-worked illustration has more definition and defines the arms, legs, mane and face.

Paul Rand is probably rolling over in his grave over this redesign. UPS decided to re-brand themselves a few years ago (2003 to be exact). The new design feels much more modern and and clean. That being said I could do without the 3d effects. The logo was designed by New York-based FutureBrand.

While I was sad to see the brilliant Chicago torch logo go, the new version of the logo is just as brilliant. The new logo features warm gradients that represent the sunset and cool gradients that represent lake michigan. The star is a design element that is borrowed from the city flag and represents a compass pointing in all directions radiating out to the world. Overall I think this is a great redesign full of rich symbolism.

More of a realign than a redesign – this new delta logo is sharp! The colors in the new logo are more subdued and the choice of a all caps sans serif typeface makes the logo feel more modern. The new symbol also has a nice dimensional aspect to it without getting into cheesy 3d effects.

The BP logo redesign takes a boring, static shield with initials and transforms it into a bright, colorful clean flower. This logo is an attempt to move the company in a completely new direction (or just reflect that in the image).

Best Buy takes a step away from their large, chunky yellow price tag and ultra bold typeface for a more modern, less in your face logo. The new design still features the signature yellow tag – but in a much more subtle way

The new Burger king logo takes a dynamic spin on a classic logo. This new design takes some cues from food packaging that features white highlights. The logo retains part of the color scheme and includes a new yellow and blue.

The original Starbucks logo sported a wood cut type illustration of a siren from Greek mythology. Today the current incarnation of the logo is much more streamlined and and memorable.

The Wisconsin department of tourism decided to undergo a re-branding of their state in order to help attract visitors and display a positive image of the state. First off – the typeface is very strange. I’ve never seen a W or an N quite like that. The text is also warped to show a faux-3d effect. The effect is not taken far enough so it just makes the text look off. The man doing a cartwheel symbol is also cheesy. This logo could have been approached in an entirely different manner and been much more successful. I’m sure there were other more iconic aspects of the state of Wisconsin (cheese???) that could have been incorporated into this logo.

Walmart updated their corporate logo last year, transforming its identity from a 70’s looking heavy typeface to a much friendlier sans serif. I’ don’t mind the typeface update, but the orange star burst says nothing. Much like Kraft’s random-swooshy-flower thing – this new symbol for Walmart says nothing. Its too generic and looks like stock art.

Another great classic sports logo has bit the dust. This new logo design misses the mark – removing the maple leaf and the red makes this logo less distinctive and boring.