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Studio of Things www.studioofthings.com

Collaboration.

Or: Why user experience is everyone’s job.

Simon Wilson@ermlikeyeah

WARNING.

Digital director…

…of (usually) digital enabled products, services, and

experiences.

(Or things.)

A creator of products, services - but a ultimately, manager, of

people.

Sporting Life Junior developer. Senior developer.

Head of internal projects.

BrahmDigital lead.

Design & digital manager.

Creative manager.

fuse8 Senior project manager.

twentysix

Senior project manager.

BloomStudio director.

Chief operating officer.

HomeCreative & development director.

Studio of Things

Tea boy through to managing director.

1998

2015

The wilderness years

Working. (A long time ago.)

George GallopResearch Director, Young & Rubicam

Learn.

Build.Measure.

A sad fact not-so-widely known.

Sporting Life Junior developer. Senior developer.

Head of internal projects.

BrahmDigital lead.

Design & digital manager.

Creative manager.

fuse8 Senior project manager.

twentysix

Senior project manager.

BloomStudio director.

Chief operating officer.

HomeCreative & development director.

Studio of Things

Tea boy through to managing director.

1998

2015

Let me tell you a secret.

We got it.

Want cheap sun?

Thomas Cook.

(Because cheap doesn’t mean rubbish.)

Hey you! We’ve got a sunny holiday

Thomas Cook.

Fun fun fun!

Thomas Cook.

Stare at our website and you’ll see sun spots.

Staring at the sun can give you sun spots.

Thomas Cook.

(So you’ll miss we’ve a 50% sale on.)

Looking at the sun can blind you.

Thomas Cook.

(Because cheap doesn’t mean rubbish.)

Looking at the sun can give you

Thomas Cook.

(Even if you’ve spent your holiday

It’s never too late for summer sun.

Thomas Cook.

Yet cheerful.

Cheap.

Thomas Cook.

(Because cheap doesn’t mean rubbish.)

Hey you! We’ve got a sunny holiday

Thomas Cook.

In the sun sun sun.

(For £ not £££.)

(We recommend you just look at our website.)

(Because cheap doesn’t mean rubbish.)

Hey you! We’ve got a sunny holiday sale on!

Thomas Cook.

Have fun on our great value, high quality holidays!

0800 900 900 Search: Thomas Cook

Have fun on our great value, high quality holidays!

0800 900 900

Search: Thomas Cook

Have fun on our great value, high quality holidays!

0800 900 900

Search: Thomas Cook

Thomas Cook.

SearchSummer holiday

www.thomascook.co.uk

Have fun on our great value, high quality holidays!

0800 900 900 Search: Thomas Cook

The traditional marketing agency process.

Client query Planning Media buying Creative Production

Client queryPlanningMedia buyingCreativeProduction

Client queryPlanningMedia buyingCreativeProduction

Learn.

Build.Measure.

Understanding the audience and how it responded to your experience was always in the

middle of the work.

Look at how we can work to create things in a more nimbler,

experimental, open and collaborative manner.

The modern world.

Modern digital products.

Modern digital products.

Digital != just websites

UX != just websites

UX => products, services, wherever they are.

Audience centred.

Product:The outcome, the result of

production.

Production:A process.

We all want to make something useful.

Collaboration.

Collaboration is not easy.

End goal.

“My idea…”

Insularity.

Lack of trust in the rest of the team.

Create with limitations in mind.

Cost. Time.

Needs/scope.

Quality

Waterfall.

Use language everyone can understand.

Explain the approach so everyone understands.

Assumptions are OK.

Learn to fail.

Discovery and understanding to see the picture.

What is the team?

The user in the middle.

T-shaped.

Agency.

Client.

Agency.

Client.

The user experience of working together.

Paper.

Stories.

Coffee up!

No to meetings you dick around in.

2001:

2014:

Month 1 Month 10

Young Rewired State

You are at school.

An experience is the result of a number of design

approaches and disciplines.

Learn.

Build.Measure.

Less talking shit.

More doing good shit.

Do good shit together.

Studio of Things www.studioofthings.com

Thanks for taking part!