Target groupsTarget groups ……

Job Performer Main Traits ： Devote their life to the work, careless about enjoyment. They have enthusiasm on work, regarding success as the meaning of life; pursue a high power and position. Basic Information ： Male dominate, take up a career for a couple of years, ambitious, upper-middle- income.Demand of Technology ： - Call is the most important requirements, so call quality and easy operation of Address Book must be guaranteed. - Main function requirement for trips and short-term visits abroad. - Stable design, if there is a high level social attendance, the phone would be a symbol of one’s identity. Demand of Design ： Pursue technology and personality, meanwhile, hope it to be practical.Determinants of consumption ： Sense of stable and generous, can reflect the feeling of Commerce

USER SAMPLE [Questionaire]USER SAMPLEName: Xia Rui project manager of the firm

Xiao Rui has arrived another country fortwo week’s journey.

Demo of scenes

He needs to have a phone to connect withOthers . Now he find a machine which sells “Short-term cellphone”

4 Finally, the machine will print a list for him containing the Instruction and reclaimed imformation.

3 After the machine confirms his VISA, the phone and the charger will come out from it. 1 First, Xia Rui starts buying the phone

by using the control panel.

The process of how to use vending machine to by a Short-term phone.

Cell phone’s informations

About Use……

- It only has call and phone book function.

- The origami design make it easy to change the form from a card into a phone

- Its main body is made by silicone rubber, and It likes a card when you carry it

- You can charge it when it is out of power

With the phone Xia Rui can make a call freely in this country .

Before Xia Rui leaves this country, he can put the phone into Recycle machine, and cancel the binding ofhis VISA.

After a period of time , NOKIA will send staffs to clear the macheing, and take old phones back to factory .

END THANKS