1

will be at your side

You’re in trouble

and you don’t know who could help you.

Call Alfred, our butler: he knows who can solve your problem

The story, fotoromanzo style

The first time I MET ...

He'S ALESSIO, 41 Years old.A freelance. this morning he's an appointment far from the office....

his mind is working fast remembering all important points of this meeting...

today was the last opPortunity to this meeting, AND I HAVE NO MORE MY CAR.

...but right now his car has decided to die...

MA PORCA PUTT...!!!

maybe only a super-hero

could help me!

DUMN..!!!!

i've some minutes to resolve this problem ...

this is the moment to call "my personal hero"

he doesn't know anything of mechanical stuff

alfred is at the call center on the base of "my personal hero"

...hello enrico! are you ready for

engage?

this is alessio, a registered member. i need help! my car is

not working!

ok! i could arrive in 25

minutes!

hello! alfred speaking!!! how can i help you?

i'll send you a text message

to say you who's your

personal hero today!

alessio feels better, the text message is arrived

enrico is arrived...

whassssup alessio?

you have been very quickly!

nice to meet you!

my problem is the car....,

i'm not able to....don'y worry!

relax! let me have a look here!

aha! here you are!

WROOOMWROOOMMM!!!

SLAMMMBB!!

you are my hero!

thanks thanks !!!! this is also very

nice for me!!!

thank you my hero!

alessio can now go to his appointment...

hello! alfred speaking!!! how can i help you?

Who is a superhero?

3

May I be superhero?You already are.

• You are more than your day-to-day social profile

• You are really good at something people doesn’t know about

• You are part of the world you live in

• Has a secret identity

• Has a special gift

• Is at the service of the community

YOU ARE A HOUSEWIFE BUT YOU ARE ALSO A SINGER

When you meet someone, you need to have a super power. If you don't, you're just another handshake. Don't say, "Hi, I'm Don, I'm from Cleveland." Instead, try, "Hi, I'm Don, I tell stories that spread." It's not about touting yourself or coming on too strong. It's about making the introduction meaningful. If I don't know your superpower, then I don't know how you can help me (or I can help you).

Seth Godin

Who is Alfred?

4

• Alfred is our call center system, a modern and powerful neighbourhood superheroes database

• When you call Alfred our call center agents will search the database looking for the right superhero able to solve your problem

•Our agents are available 24/7 and they are the only professional figures payed by

our sponsors

Personas

Gadgeteer

The Gadget hero knows how to use really difficult and rare devices or knows really well how to use tools and to

create things by hand

Nicola offers himself for:

• Small repairs

• Teaching you how to use technological stuff

• Photographer

Superpowers:!

• Technological skills

• “Do it yourself” knowledge

Achille’s heel:!

• He doesn’t want to have to do with electric stuff

Identity in real life:

Nicola, 27,

car electrician

Alessio

Alessio is going to a business meeting but suddenly his

car stops working

He's not really into cars and engines and he's not in his

own districtAge: 41

Profession:

Freelance

HE DOESN'T KNOW WHAT TO DO

A Gadgeteer can help him!

User journey & Touchpoints

Users journey

9

Users journey and touchpoints

10

Users journey and touchpoints

11

Sponsors

Sponsors

13

Civilians

Civilians My personal heroAlfred

FREE

NEEDS

MONEY

FREE

How can we do?

We need a company

• with diffuse presence over the territory

• globally spread & well known

• interested in offering a socially positive image

• owns a Non-profit Organization

For example:

MY PERSONALHERO

MY PERSONALHERO

GADGET MY PERSONAL HERO

T-SHIRT SWEAT SHIRT

T-SHIRT SWEAT SHIRT

PANTIES

CUP

UNDER PANS

CAP

MY PERSONALHERO

MY PERSONALHERO

MY PERSONALHERO MY

PERSONALHERO

MY PERSONALHERO

MY PERSONALHERO

MY PERSONALHERO

Merchandising

14

Civilians

How else can we do?

Merchandising /2

15

Civilians

Future scenaries: people love them!

STIKERS APPLICATION MY PERSONAL HERO

STIKERS A

STIKERS C

STIKERS B THE APPLICATION WINDOW

Last but not least... credits!

Proposed, developed and prototyped by:

17

Civilians

Massimiliano Bitonto,

Laura Bustaffa,

Alessio Ricco,

Nicola Niro,

Massimiliano Trombacco,

Isabel Gomez