Princesses, Executives, and
Unicorns:Rethinking Disney.com
Daniel Romano @dromano
Organizations develop around platforms.
Redesigns begin with your culture.
6 Continents85K EmployeesLots of Stakeholders
You think your job is hard? Try being a
Disney executive.
Unity.Desire change.Understand your brand.Focus your resources.
Specialization is the enemy of innovation.
“Prototypes Speak Loudest”
To Redesign.Redesign your culture.
Have a vision.Unify and focus.
Find & empower talent.
ThanksDaniel Romano@dromano