Music magazine

I have chosen to explore the dance genre, because I feel that dance is not as well-known as other genres, and it would be a good change to the familiar Pop, R&B scene. I hope to achieve to apply to a smaller niche market, which in some ways is a benefit as there are less dance magazines resulting in less competition.

Research into magazine institutions Established in 1875

Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations.

Bauer Media joined the Bauer Media Group in January 2008 following acquisition of Emap plc’s consumer and specialist magazines, radio, TV, online and digital businesses. Collectively, the Group employs some 6,400 people. Bauer Media is a multi-platform UK-based media Group consisting of

many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being industry innovators.

Bauer media produce a wide genre of magazines from gardening to sports to music, some of their main magazines are

Kerrang is a niche market music magazine, based on rock music. It was first published on 6 June 1981 Kerrang! will ensure that we are constantly appealing to our spectrum of readers. From the younger teenage readers who are more open to different genres of rock music – from EMO to Thrash etc, to the readers who respect Kerrang! as an authority when it comes to our scene’s heritage bands.

Grazia is a mainstream magazine aimed at women in their mid-20s, the British edition was first started in 2005 and the Italian edition in 1938Grazia is the most exciting, talked about title for smart, modern women. With its unique mix of fashion and beauty trends, thought-provoking features and A'list news content, Grazia magazine perfectly captures the weekly Who, What, Wear.

Empire magazine is a Movie magazine aimed at women and men between the ages of 16-25.EMPIRE is the premier movie destination, providing indispensable insight into cinema, both blockbusting and classic. Online, in-print and via app EMPIRE’s unparalleled access has led to world-beating exclusiveEstablished in 1963

With more than 60 iconic media brands, IPC creates content for multiple platforms, across print, online, mobile, tablets and events. As the UK's leading consumer magazine publisher we engage with 26m UK adults - almost two thirds of UK women and 42% of UK men. Our award winning

portfolio of websites reaches over 25 million users globally every month.

IPC Media produce a wide variety of magazine from Music to life style to TV Entertainment, one of their main magazines is:

NME is a mainstream music magazine, it is a weekly music magazine, costly £2.40 that was launched in 1952. It’s target audience is mainly young men however its readership profile reveals that it is brought by 66% male and 34% female audiences aged between 15 and 34

NME is the longest published and most respected music weekly in the world. Every week it gives its readers the most exciting, most authoritative coverage of the very

best in new music, including award-winning features, the latest releases, live reviews, the definitive guide to the best new bands in its Radar section, as well as a regular look back through the magazine's incredible 60 year heritage.

Marie Claire is a mainstream fashion magazine, It is a monthly magazine costing £3.40 aimed at women aged between the ages of 25 to 34. It was released in 1988Marie Claire reaches 2.2 million women via its 11 brand platforms. In addition to the magazine, Marie Claire's digital offering includes marieclaire.co.uk, the largest women's fashion magazine website, reaching over 1.2 million unique users per month, as well as a must-read daily newsletter and engaging social media interaction. Marie Claire's Beauty Genius App, reader App and mobile optimised site, provide compelling content with easy access via both tablet and smart phone.

EMAP was established in 1947EMAP owns industry-leading brands that sit at the heart of business powerful B2B communities like retail, health, construction, architecture and fashion.

Drapers is a mainstream fashion magazine, aimed at young women.Keeping you current, creative and contemporary with the latest fashion news, catwalk trends and exclusive interviews, Drapers is the kind of best friend everyone working in the fashion industry should have. Alongside the latest news, key business data, the latest vacancies and top trend tips we host some of the most glittering awards ceremonies and events.

Was established in 1985

Future plc. is an international media group, listed on the London Stock Exchange (symbol: FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 200 specialist publications, apps, websites and events.

Future music is a music magazine, aimed at a niche market. It promotes mainly niche bands, of the indie/rock genre. It is aimed at young men/ men, aged between 15-30

Chosen institutionI think if I were to have to choose between the 4 institutions that I have analysed, I would have chosen Bauer media, the main reason being because the many magazines that it does own are well known mainstream magazine, that owns a lot of mainstream women’s magazine, so the company would work well with the magazine, they however do not own a dance/ clubbing magazine, so Grapevine would be something different for them to add to the collection. I think the smaller company Future plc would not be a good match for my magazine because it is quite a small company that does not own any mainstream magazines.