1. Project II | Overview GRDS 353 | Project III | Bakkoush |
W16 Andrew Wagenhals
2. 02 Table of Contents 002Project III | Table of Contents
3. 03003 01 Introduction Goals and Objectives 02 Identity
Discovery Design Development Deploy 03 Program Discovery Design
Development Deploy 04 Final Program Identity Program Project III |
Table of Contents
4. 04 Introduction 004Project III | Introduction
5. 05005Project III | Introduction | Goals and Objectives Goals
and Objectives The goals and objectives of this project are to
redesign the identity for the Musee de Confluences (Lyon)
typographically to suit the nature of its modern architecture. Just
a typographic treatment. Attention to typographic details,
expression and style. Use consistent typography for the Collateral
material (Program/events/poster).
6. Identity 06Project III | Identity
7. 07Project III | Identity | Discovery | Mood Board
10. 010Project III | Identity | Development | Type Study Gotham
Avenir next Futura Gill Sans Open Sans System Font Lato Helvetic
Museo PT Sans Actual Aileron Mohave Modern Sans Gearus Serif
Idealist Sans Aleo Prime Maven Pro Signika musee des confluences
musee des confluences musee des confluences musee des confluences
musee des confluences musee des confluences musee des confluences
musee des confluences musee des confluences musee des confluences
Perpetua Geneva Roboto Condensed Tahoma Lucida Grande Monaco Lato
Optima Verdana Microsoft Sans Serif
11. 011Project III | Identity | Development | Type Specimen
Museo A a A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c
d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 !
@ # $ % ^ & * ) ( The quick brown fox jumps over the lazy dog
Open Sans A a A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a
b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9
0 ! @ # $ % ^ & * ) ( The quick brown fox jumps over the lazy
dog
12. 012Project III | Identity | Development | Color Palette C=
12% M= 96% Y= 89% K= 03% #CF2D31 C= 00% M= 00% Y= 00% K= 88%
#231F20
13. 013Project III | Identity | Deploy | Final Logotype Design
Narrative The final execution of the Muse des Confluences aligns
visually with the museums previous branding. The original concept
as based of the structure of the museums architecture as well as
its geographic location at the intersection of two rivers. This
concept was strong and only needed refining. This execution
utilizes open space within the logotype to create a opportunity for
growth amongst facets. The space can easily be utilized for promote
exhibits and feature imagery. Following the same angles feature in
the buildings structure as well as the intersection of the two
rivers lining the museum grounds, this logotype continues to meet
the original concept. Museo was selected as the logotype typeface
for its dynamic structure and legibility. To further connect the
type treatment with the logotype structure, the serifs were dropped
from the lower portions of the letter forms to create a smooth
visual connection. Red was selected as the color for the main
logotype as it connects with the city of Lyons tourism branding.
Outside the museum is a large Only Lyon sign signifying the museum
as a sit of major tourism. The museum is often criticized for not
having a past so connecting it with the rich history of the city
itself further promotes the museum.
14. 014 Program 014Project III | Program
15. 015Project III | Program | Discovery | Mood Board
16. 016Project III | Program | Design | Sketches | Cover
17. 017Project III | Program | Design | Sketches | Spreads
18. 018Project III | Program | Design | Sketches | Back
19. 019Project III | Program | Design | Sketches | Poster
20. 020Project III | Program | Development | Digitals | Front
Cover
21. 021Project III | Program | Development | Digitals | Events
Spread
22. 022Project III | Program | Development | Digitals | Events
Spread
23. 023Project III | Program | Development | Digitals | Back
Cover
24. 024Project III | Program | Development | Digitals |
Poster
25. 025Project III | Program | Deploy | Covers Design Narrative
The front and back covers of the 2016 even program align with the
museum branding while utilizing white space to emphasize the
museums contemporary style. The front cover uses full bleed to
bring to attention the museum logo, current program year, two main
focuses of the museum, and the museums unique architecture. The
letter forms in les scienes and les societes are altered to form
into one singular unit. The back of the cover features a reflection
of the museums two main focuses, the combination mark for the Lyon
tourism office, the museums address, the museums hours, and the
three main questions the museum sheds light on through its
exhibitions. The reflection signifies the reflection between
science and society as the two coincide in harmony.
26. 026Project III | Program | Deploy | Spread Design Narrative
The final program spread uses the brands degree system along with
playful typographic technique to engage with museum guests. The
three main event categories are identified by a dynamic CYMK color
coding system. Permanent exhibitions are corporate red, temporary
exhibitions are blue, and installations are yellow. The main titles
fade into the background yet continue to distinguish the category.
Each event contains a brief description, dates of which the event
will be exhibited at the museum, and room numbers of which to
locate the event. A main image of the museum exterior rests on the
left page to connect guests directly with the space theyve entered
and furthermore with the museum experience.
27. 027Project III | Program | Deploy | Poster Design Narrative
The final poster design aligns directly with the museums multi-fact
brand system. Sharing visual consistency with the overall booklet,
the poster continues to expand on the brand experience. The poster
utilizes full bleed with the museum exhibition features of science
and society. These two focuses are the foundation of the museums
exhibitions thus they take larger form on the poster itself. They
fade into a soft grey as to not draw attention from the other
aspects of the design. The museums three main questions they try to
answer of who are we, where do we come from, and what do we do
align with the brands 5 degree angle and pop in the corporate red
to signify their importance. In unity with the museums two main
focuses, these questions create an allusion of intersection that
the museum concept is based on. Faded in the background is an image
of the museum architecture. Its important to include this as the
museums architecture was designed specifically in congruity with
the branding itself and the geographic location of the museum along
two conjoining rivers.
28. 028 Final Program 028Project III | Final Program
29. 029Project III | Final Program | Identity | Logotype Design
Narrative The final execution of the Muse des Confluences aligns
visually with the museums previous branding. The original concept
as based of the structure of the museums architecture as well as
its geographic location at the intersection of two rivers. This
concept was strong and only needed refining. This execution
utilizes open space within the logotype to create a opportunity for
growth amongst facets. The space can easily be utilized for promote
exhibits and feature imagery. Following the same angles feature in
the buildings structure as well as the intersection of the two
rivers lining the museum grounds, this logotype continues to meet
the original concept. Museo was selected as the logotype typeface
for its dynamic structure and legibility. To further connect the
type treatment with the logotype structure, the serifs were dropped
from the lower portions of the letter forms to create a smooth
visual connection. Red was selected as the color for the main
logotype as it connects with the city of Lyons tourism branding.
Outside the museum is a large Only Lyon sign signifying the museum
as a sit of major tourism. The museum is often criticized for not
having a past so connecting it with the rich history of the city
itself further promotes the museum.
30. 030Project III | Final Program | Program | Covers Design
Narrative The front and back covers of the 2016 even program align
with the museum branding while utilizing white space to emphasize
the museums contemporary style. The front cover uses full bleed to
bring to attention the museum logo, current program year, two main
focuses of the museum, and the museums unique architecture. The
letter forms in les scienes and les societes are altered to form
into one singular unit. The back of the cover features a reflection
of the museums two main focuses, the combination mark for the Lyon
tourism office, the museums address, the museums hours, and the
three main questions the museum sheds light on through its
exhibitions. The reflection signifies the reflection between
science and society as the two coincide in harmony.
31. 031Project III | Final Program | Program | Spread Design
Narrative The final program spread uses the brands degree system
along with playful typographic technique to engage with museum
guests. The three main event categories are identified by a dynamic
CYMK color coding system. Permanent exhibitions are corporate red,
temporary exhibitions are blue, and installations are yellow. The
main titles fade into the background yet continue to distinguish
the category. Each event contains a brief description, dates of
which the event will be exhibited at the museum, and room numbers
of which to locate the event. A main image of the museum exterior
rests on the left page to connect guests directly with the space
theyve entered and furthermore with the museum experience.
32. 032Project III | Final Program | Program | Poster Design
Narrative The final poster design aligns directly with the museums
multi-fact brand system. Sharing visual consistency with the
overall booklet, the poster continues to expand on the brand
experience. The poster utilizes full bleed with the museum
exhibition features of science and society. These two focuses are
the foundation of the museums exhibitions thus they take larger
form on the poster itself. They fade into a soft grey as to not
draw attention from the other aspects of the design. The museums
three main questions they try to answer of who are we, where do we
come from, and what do we do align with the brands 5 degree angle
and pop in the corporate red to signify their importance. In unity
with the museums two main focuses, these questions create an
allusion of intersection that the museum concept is based on. Faded
in the background is an image of the museum architecture. Its
important to include this as the museums architecture was designed
specifically in congruity with the branding itself and the
geographic location of the museum along two conjoining rivers.
