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Agenda
What is the 4K2K ?1.
What’s the feature of 4K2K ? 2.
Why need 4K2K ? 4.
Who will use 4K2K ?5.
What are 4K2K product ?3.
What is the 4K2K ?4K2K is a generic term for display devices or content having
horizontal resolution of 3840 x 2160 & 4096 X 2160.
640 X 480
1960 X 1080
3840 X 2160
4096 X 2160
4096X2160
3840X2160
What is the 4K2K ?
The staircase of Immersive Quality
Standard TV
2D TV
640X480
(SDTV)Stereo TV
1/2 HD
1080X720
(HD)
3DTV
HDTV
1920X1080
(Full HD)
More colors
3DTV
HDTV
3840X2160
4096X2160
(Ultra HD)
1990s 2004 20132011
Imm
ers
ive Q
ualit
y 4K2K is coming
What is the 4K2K ?
1960 X 1080 3840 X 2160
4K TVs have four times as many pixels than Full HD
8.3 million pixels
4K2KFull HD
2.1 million pixels
Global 4K2K UHD TV shipments forecast
0
1000
2000
3000
2012 2013 2014 2015 2016 2017
Tho
usa
nd
s o
f U
nits
2.1 million
0.4 million
Source:IHS iSuppli Research, October 2012
4K2K provides detailed visible videos4K2K Ultra HD delivers detail that Full HD cannot reach
4K2K Ultra HD is so well the cinema experience at home
compared with normal HD.
4K2KFull HD
Adobe RGB & sRGB Introduce
Adobe RGB sRGB
PROS PROS
• Wider range of colors
• More vibrant and accurate colors for prints
• Can be converted to sRGB
• Simplified workflow
• Displays correctly for WEB
• Suitable for prints
CONS CONS
• Complicates workflow
• Will not display correctly for WEB without conversion
• Cannot be covered to AdobeRGB
• Narrower range of colors
How to measure the color ?
A spectrophotometer is
designed to measure the
spectral properties of
materials
A spectroradiometer is
designed to measure the
spectral properties of light
sources
Spectroradiometer Spectrophotometer
A colorimeter is
designed to directly
measure CIE colorimetric
coordinates
Colorimeter
4K2K covers more color space
4K2K Ultra HD provides more color space for user
General RGB color space covers 75.8%
Digital Cinema color space covers 53.6%
Adobe RGB color space covers 52.1%
R (Red)
G (Green)
B (Blue)
4K2K supports the higher FPS
4K2K supports the higher FPS ( Frames Per Second) technology,
such as Goal-Line technology.
4K2K make thinner and lighter
For example:SONY 55”4K Ultra HD TV (KDL-55W950A)
Thickness : 14.2mm (not include base)
Weight : 25.6 kg (not include base)
Brand
4K2K
Product
UHDTV
Camera
Smart Phone
UHDTV
Smart Phone
Tab
UHDTV
Laptop UHDTV
What are the 4K2K product ?
SONY ─ 4K2K Series Product4K2K Ultra HD TV 4K2K Camera
4K2K Smart phone (Z2)
Waterproof
More colors
High pixels
SAMSUNG ─ 4K2K Series Product4K2K Ultra HD TV 4K2K Smart phone (S5)
4K2K Tab (S)
innovation
FashionQuality
TOSHIBA ─ 4K2K Series Product4K2K Ultra HD TV
Higher quality
4K2K Ultra HD Laptop
True color
accuracy
Higher
pixel
4K2K films and movies is common
4K2K’s films and movies is already common and it's growing
New IMAX 3D 4K Digital Camera Transformers 4
Michael Bay
4K2K helps photographer to work
4K2K helps Photographer to offset any resolution loss which may
occur during video processing
Who will uses 4K2K ?
User who likes films, videos or games.
Photographer, Filmmaker, Other professionals
Who will uses 4K2K ?
For example:2014 FIFA
Filmmaker uses 4K2K camera and makes live video for audience
4K2K TV & 3D-Printer has become mainstreamConsumers & industry are increasingly demanding for quality screen
Unsatisfied SatisfiedRGB color space or color gamut
RGB color space or color gamut
Portrait Displays Solution
It adjusts the picture‘s color temperature and Gamma by computer software
to meet users demand
Original picture User needs
Portrait Displays Solution
It adjusts the picture‘s color temperature and Gamma by computer software
to meet users demand
Original picture User needs
It can offer users the more immersive experience