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a result of an initial brainstorm session around some concepts for a new beer promotion
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11/18/12 1
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Some work is worth bringing home
Some sessions never end
Endorsed by El Brujo. Enjoyed in NorCal.
After a long day of drop kicks and dragon whips, nothing satisfies a maverick like a Mavericks
Live to Play.
Living La Vida Mavericks
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Friends: ✔Beautiful hike: ✔Beer Nap: ✔
Mavericks: The only thing more satisfying than a nap.
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Playas gonna play.
If it’s worth doing, it’s worth doing in a Speedo.
All sports have the potential to be extreme.
Mavericks: The Sports Drink for Playas Everywhere
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Only the Strong Need Apply
Beer for Social Climbers Everywhere
If you can’t go to the mountains…
Practical Interior Decoration
Live to Play
Home Sweet Home
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Beer to get dirty with
If you’re not muddy by the end of the day it wasn’t a good day.
Friends don’t let friends stay clean.
Play. It’s a dirty job, but someone’s got to do it.
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xPlay Dirty. Drink Deep.
It’s not about gear. It’s all about heart.
Mavericks: Where Old School and New School Get Reacquainted
Fashion Backward
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Beer to get dirty with
If you’re not muddy by the end of the day it wasn’t a good day.
Friends don’t let friends stay clean.
Play. It’s a dirty job, but someone’s got to do it.
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xWho survives the Zombie
apocalypse? Mavericks, that’s who.
Run like your life depends on it.
What a beer run should look like.
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xGo on a beer run
Mavericks come in all sizes
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xYou’ll be head over heels for Mavericks
We don’t care how you get down the mountain.
Earn your beer.
Just Brew It
Thank God For Beer
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xGo on a beer run
Mavericks come in all sizes
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xBeer Me!
It’s not the size of the dog in the fight…
You’re outside the box. We’re inside the can.
Pure Canned Awesome!
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xLive to Play
Playtime is never over
Play more.
Play is forever.
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xYou’ll be head over heels for Mavericks
Substance Trumps Style.
Style Points Be Damned.
Beer for a head first lifestyle.
