MSN Latino

COPA America 2015

Our Goal

Reach soccer fans during the biggest sport event of the year across Microsoft portfolio and screens to solve your brand marketing challenges.

Global soccer fans and the internet

95%77%

35%

15%

Laptop

Mobile

Tablet

TV

SOURCE: GWI / Global / World Cup Fans Q2 2014

Global soccer fans and second screen

91%

55%

of soccer fans use another device while watching a match on tv

read news

45%play games

45%search related products

39%look for information related to what they’re watching

SOURCE: GWI / Global / World Cup Fans Q2 2014

Global soccer fans and brands

60%How sports fans connect with brands, products & services

online content

48%friend recommendation

45%

search engines

39%

celebrity endorsement

SOURCE: GWI / WW / Q1 2014 / World Cup Fans

Our consumers behavior 95%User’s strongly interested on watch soccer on TV or Online.

Microsoft

88%Facebook

87%

Google

90%

Yahoo!

SOURCE: GWI / Argentina, Mexico & Brazil / Q1, Q2, Q3, Q4 2014

Index 109

Index 102

Index 101

Index 105

U.S. Proposal(Multi-National Impact)Strategy and Media

MSN Latino

 Please reach out to latspon latspon@microsoft.com for package details

Copa America special from May 15 to July 15 in the Sports VerticalThe biggest soccer event for the Hispanic audience in 2015!The special will include news, videos, schedules, standings, poll, Twitter de las estrellas.

We will bring together topflight content from Fox Sports, La Nación, El Gráfico, Infobae, Goal.com, Medio Tiempo, RCN, La Tercera, 24 horas, Colprensa, El Universal, AS, Marca, Mundo Deportivo, BBC, EFE, AFP, AP, Reuters.

Package price is $84k, 7.2M impressions. 

Vertical Screen Required/Optional

Ad Size SOV Total Impressions

CPM Cost

Copa America on MSN Latino

PC + Web Required 300x250 100% 600,000 $50 $30,000

PC + Web Required 728x90 100% 600,000 $50 $30,000PC + Web Required 300x250 SI 100% 1,500 $50 $75Mobile + Web Optional 320x250 100% 24,000 $6 $144

Mobile + Web Optional 300x250 100% 16,800 $6 $101

Attached Media PC + Web Required Varied IMP 6,007,500 $4 $24,030

7,209,000 $11.67 $84,105

Add-on optional placements Rate increase Booking Instructions

Video Expected vertical video rate Book new line item as 100% SOV, standard video sponsorship booking

AT 20% rate increase from listed media plan 300x250 rate

No booking change, Creative assignment is 300x600

300x250 Rich Media Upgrade:Float, Expand, In-Banner Video

10% rate increase from listed media plan 300x250 rate

No booking change, Creative assignment for applied rich media

728x90 Rich Media Upgrade: Custom Header, Billboard, Billboard Expand, Floor

30% rate increase from listed media plan 728x90 rate

No booking change, Creative assignment for applied rich media

Vanity URL Flat Fee: $6,250 Book revenue only page group with associated revenue

Sweepstakes Flat Fee: Varies dependin on complexity of sweepstakes

Book revenue only page group with associated revenue

Homepage Native InfoPane Flat Fee: 200K Book MSNUSEN1F at 100% SOV PremiumHomepage Native Content Tile Flat Fee: $75K Book MSNUSEN1G at 100% SOV Premium

Engaging content cross-screenNews, Photo Galleries, Videos, Structured Data, Calendar & Polls

300x600

300x250

320x50

Available for• Notebook (PC/Mac)• Tablets (iOS, Android, Windows Phone)• Mobile (iOS, Android, Windows Phone)

of online Soccer fans engage with brand products & services while they consume relevant content.(higher behavior)

60%

Engaging content cross-screenNews, Photo Galleries, Videos, Structured Data, Calendar & Polls

Best Local and Regional

views of sport content in one destination powered by a unique mix of the biggest legacy media operations, wire agencies, and local news organizations.

360°

Fox Sports La Nación El Gráfico Infobae Goal.com Medio Tiempo

RCN La Tercera 24 horas Colprensa El Universal AS Marca

Mundo Deportivo BBC EFE AFP AP Reuters

Visually appealing cohesive look and feel across browsers and devices